Enter DEMOCOFFEE, enter 10 entrepreneurs, and launch a series of reports on "Optical Valley Pioneer", hoping to inspire young people with entrepreneurial dreams through their stories.
Dan Yu, general manager of Wuhan Optical Wireless Technology Co., Ltd., was one of the top ten brand planning experts in China in 2006, the winner of the second China MBA 100, the secretary general of the first China MBA Central Alliance, and a visiting professor at the WTO College of Wuhan University. ...
Seeing such a long and bright title, people can't help imagining Dan Yu as an experienced old man. I saw myself completely subverting my imagination. This man wearing a cute T-shirt and a cap is more like a big boy full of passion and vitality. He led a team of 18 people with an average age of less than 25 years old, worked hard in the field of mobile internet with dreams, and built the first self-service mobile phone software development platform in China-Lafeng. Com, won the China Enterprise Mobile Internet Platform Innovation Award and the Hubei Excellent Software Product Award, and the enterprise also won the 2065433 Award. On August 17, Dan Yu accepted an exclusive interview with the reporter in the R&D center of the company. After graduating from MBA, Dan Yu quit his stable job in a state-owned enterprise and joined a leading enterprise of basic software in China. From the brand manager to the general manager of the product division and then to the marketing director, he spent five years practicing the knowledge he had studied for many years, getting to know the development of this emerging industry in the front line of the Internet market and accumulating rich network resources.
With a keen market sense, in 2009, Dan Yu discovered that the emerging industry of mobile Internet will have a huge market prospect. When the ipad was released, he and his friends in the industry began to develop the ipad menu, that is, the wireless menu. 20 10 began to face the market. With rich network resources, he first let the wireless menu enter wuhan heaven and earth Huang, Shunfeng Fat Niu and other fashionable restaurants, and successfully tested the water, with sales increasing by 30%-40%.
This successful experiment shows Dan Yu that this wireless menu not only brings turnover, but also a brand-new and more efficient management mode and better service mode. Can wireless menus be replicated in many industries and fields? Can we develop a platform-based product that can provide more services for enterprises? Based on this thinking and pursuit, in March of 20 1 1, several shareholders each took out their own savings and invested 1 10,000, and eight R&D personnel began to develop the hot business network. Dan Yu led his team through half a year's efforts. 2065438+01September 27th, Lafeng.com, a self-service mobile phone software development platform developed by Wuhan Photosynthetic Wireless Technology Co., Ltd., was officially launched. Dan Yu said that on this platform, users only need to have the ability to operate general office software, register on the website, and according to the prompts, they can make their own mobile phone software through nine simple steps.
More than 400 users have experienced and downloaded it within one week of its launch, including catering, clothing, supermarkets, bookstores and other industries. The market reaction makes them feel extremely happy but under unprecedented pressure, because they know that there are still many problems in their products and promotion. For example, the research and development of products mainly focuses on the development of iOS and Android systems, which cannot achieve cross-platform; The modules and functions on the platform are incomplete, which can not meet the needs of users in different industries and so on.
Dan Yu tried to visit customers through the carpet. In order to let more people know about fashion. Com, he changed the original fee-based registration website into a free experiential website. Not only that, he also tried all kinds of publicity and cooperated with large advertising companies to let more people know about the style. In less than a year, Lafeng has 3000 users. Although we have made some achievements and won some honors as innovative products and enterprises, we have also experienced numerous failures and pains ... A trace of melancholy swept over Dan Yu's face. In this arduous research and development process, the company encountered a shortage of funds and financing failure.
The follow-up development of products needs a steady stream of capital investment. Dan Yu made a project plan and raised funds everywhere, but it failed for various reasons, which made him at a loss. But he told himself to stick to it and not give up. Every year, startups like us don't know how many are gone, but we still carry it down. He changed his operational thinking and divided the technical team into two groups. A group of external projects, such as doing mobile OA for Hubei Unicom and designing sales control platforms for Unilever and Hengan Group. The project profits were invested in product development, thus solving the financial difficulties and revitalizing the company. Yu Dan once again defeated himself with strength and persistence.
When it comes to the future, Dan Yu is full of confidence. The development of mobile Internet is in a high-speed development stage, and more and more people have accepted and entered this environment. He is full of hope for good development. However, as a start-up innovative enterprise, it is inseparable from the government's attention and support. He said, I hope the government can provide a good communication platform for entrepreneurs to exchange needed goods, take what they need and achieve common development in a good environment; It is also expected that the government can provide a good financing platform and market guidance for small and medium-sized innovative enterprises, so that innovative enterprises can survive more vigorously and healthily, and make their own contributions to realizing their own values and innovating the grand goal of Hubei.