The facial makeup in South Beauty LOGO is taken from Liu Zongmin, a face-changing figure in Sichuan Opera. Li Zicheng, a general under his command, is brave and good at fighting, and is praised as "Wu Caishen" by the people, which means to make money into treasure and ward off evil spirits. South Beauty chose this face reproduced by a world-famous graphic designer as the company LOGO, aiming at inheriting and developing China's 5,000-year-old food culture with modern spirit, and building China through wisdom, courage and willpower during the company's growth.
Logo design
The yellow "human" shape in the middle of the eyebrow on the other side of Facebook represents the management thought of South Beauty, which is people-oriented, people-oriented and emotion-oriented. Its eyes are like turtle eyes, symbolizing the long-term success of South Beauty enterprises and the health and safety of employees. It is the "Ruyi" pattern from the corner of the eye to both sides of the forehead, which represents the auspiciousness and prosperity of South Beauty. The pattern of chin and mouth is like a gold ingot, which symbolizes the prosperous business and rolling financial resources of South Beauty.
Logo color
Red symbolizes strength, creativity and enterprising spirit, represents the courage and challenging spirit of South Beauty, indicates that South Beauty is erin brockovich in the face of difficulties, and also represents that South Beauty is a team with strong vitality. Black: It is a unique and noble color, both modern and classical, and it is a popular color all over the world. Represents the dignity and fashion of South Beauty. White: It is a symbol of perfection and ideal, representing that South Beauty will always pursue perfection and create perfection in the process of leading the new fashion of catering culture. Yellow: It is a symbol of harvest, representing that South Beauty will continue to create value and wealth for the society.
Symbolic meaning
"Joe" stands for fashion and elegance, and "Jiangnan" means that the food environment we provide for our customers is a space where "Jiangnan is not better than Jiangnan". We organically combine the softness of the water town, the enthusiasm of the southwest and the grandeur of the north, perfectly combine the space art environment with the traditional food culture, and combine the Chinese and western business concepts into one by eating western food, forming a unique food culture. In South Beauty, you are fashionable, elegant and noble.