On 20th/3rd, 2009, HMO of Chinese Medical Association, MTA of Chinese Hospital Association, Beijing Health Insurance Association and Ciming Physical Examination Group jointly launched the topic of "Urban Health" in order to spread the concept of health, promote health education and promote the health of the whole people. With the special support of China Health Education Center/Press and Publicity Center of Ministry of Health, Shanghai Health Education Association, Shanghai Health Management Research Association, Guangdong Provincial Health Department, Hefei Municipal Government, American Health and Productivity Management Association (IHPM) and many other media enterprises and institutions, Relying on Ciming Physical Examination Group's 33 physical examination centers in Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Nanjing, Wuhan and Dalian, based on the million-level database and the annual increase of 6.5438+0.5 million physical examination data samples, relying on People's Daily Online, Xinhua Online, Sina Online and other network platforms, an influential health research platform in China has been established, which has changed the original statistical method of "seeing people by disease" to "seeing people by disease". The urban health survey in China, from five latitudes of individuals, families, enterprises, industries and social hotspots, looks into the healthy ecological environment of urban hotspots, analyzes the "healthy lifestyle, healthy concept, healthy investment mode and mental and psychological health status" of urban hotspots, and summarizes the survey data into the "White Paper on Urban Health in China" for reference by the government, scientific research institutions, media, enterprises and institutions.
China City Health White Paper Series Report;
1) China's first "public official" health data report;
2) The first "white" health data report in China;
3) China Enterprise and HR health data report;
4) China's first "financial man" health data report;
5) Report on health data of urban residents in Guangzhou;
6) Report on health data of urban residents in Shanghai;
7) China's first "house slave" health data report;
8) China's first "renter" health data report;
9) China's first "leftover men and women" health data report;
10) health data report of "urban residents" in China;
1 1) Health data report of "Top Ten Health Overdraft Industries" in China;
12) China's first "car owners" health data report;
13) China's first "stockholder" health data report;
14) The first health data report of Enterprise Health Management and Enterprise Psychology in China;
15) China city "young white-collar workers" health data report;
16) Health data report of urban residents in Hefei;
17) health data report of urban residents in Wuhan;
18) China city "white-collar sexual health" data report;
19) health data report of "IT elite" in China city;
20) China city "electric power crowd" health data report;
A series of reports on the White Paper on Urban Health in China have been released one after another, which not only filled the gap in the industry, but also attracted many central and local mainstream media reports, and attracted wide attention from Hong Kong, Macao and Taiwan and overseas media.
For a time, "more than half of the three major health problems of urban white-collar workers in China feel tired", "the physiological age of middle-aged white-collar workers is aging ahead of schedule 10 years old", "98% of leading cadres have abnormal physical examinations", "the number of completely healthy people is less than 3%", "buying a house is the number one stressor" and "the health of house slaves" need to be saved urgently. Housing stress is the first killer of health; 60% of urban renters get sick because of the five major pressures; Eating well in old Guangzhou does not necessarily make them healthy; The' leftover men and women' are' leftover men'-misunderstanding of marriage and love, multiple pressures, frequent nightlife, sexual repression, late marriage and excessive childbearing, which are the five potential killers threatening the health of' leftover men and women'. The manufacturing industry was the most injured, with more than 80% car owners suffering from traffic jams. More than 60% investors in China suffered from mental health problems, and the pressure on car owners was greater than happiness. Eight adults were attacked by traffic mental irritability. The health survey found that the health management of enterprises and the psychological state of company people were ambushed on all sides, and overwork became the first killer in the workplace, which made them mentally healthy. More than 1,000 news headlines, such as "Overtime in the workplace is the norm", "Eight findings of a survey of millions of healthy people in China, viewed from the north, Guangzhou and Shenzhen", "Young white-collar workers in cities have poor sleep, unhappy sexual life and great pressure" and "98.8% IT elites have discovered five healthy black holes", have enriched domestic and foreign media reports. There are endless comments, and "health problems" have once again attracted people's great attention. The health status of emerging hot spots in cities, such as public officials, urban white-collar workers, financiers, urban residents, leftover men and women, house slaves and car owners, has also become a hot topic and concern of the government, experts, media, enterprises and netizens.
"China City Health Survey" has been evaluated as:
Award 1: Top Ten Best Press Release System Case Award of China Enterprises in 2009.
20 10 65438+ 10 On October 7th, the "2009 China Corporate Spokesperson and Media Value Annual Meeting and 2009 Awards Ceremony" was co-sponsored by People's Online Center (People's Daily), International Communication Research Center of Tsinghua University, International Public Relations Research Center of Fudan University, and the State Council Development Research Center, with the aim of giving different views to multinational companies, state-owned enterprises and 2009 awards. Selected a number of truly valuable and instructive successful cases in management practice), Tang Jian planned and wrote, and Ciming Physical Examination Group selected "Creating China Urban Health Electrocardiogram"-the first press release case of China's urban health white paper in 2009, and won the best press release case award.
Other award-winning cases in the same period include China Film Group: the global conference of the film Red Cliff; Through mass sending: spread the rumor of "hidden rules" in melamine industry by press release; Fashion media group, etc. McDonald's, Mercedes-Benz, Canon, Snow Beer, BMW Brilliance and DuPont China also won other awards.
Award 2: 2009 Special Health News Award
20 10 65438+ 10/7 was initiated by People's Daily Health Times, and was selected by 100 powerful media editors and senior editors nationwide. In 2009, the White Paper on Urban Health in China was awarded as "Special Issue of the Year" at the 10th anniversary celebration of the founding of Health Times. The public's concern for health has reached an unprecedented level, but what kind of state is healthy? What health threats do all kinds of people face? Scientific data is the most convincing. The large-scale survey jointly conducted by many departments is to build "China Digital Healthy People" on the basis of scientific evidence, which will become an important coordinate to lead people to health goals. The follow-up effect of large-scale investigation will become more and more obvious as time goes by.
Award 3: 20 10 Excellent Case Award for New Media Communication in Enterprises
201110/0.8, the "Second Annual Meeting of Corporate Spokesman and Summit Forum on Corporate Public Opinion Guidance and Reputation Management" hosted by People's Daily, the State Council Press Office and General Administration of Press and Publication (aimed at deeply analyzing the real value of multinational companies, state-owned enterprises and private enterprises in network reputation management from different angles and aspects) Written by Tang Jian, Ciming Physical Examination Group was selected as a new media communication case of "China City Health" and won the "20 10 Excellent Case Award for Enterprise New Media Communication".
The winners in the same period are:
"Mai's Going to the Future —— Image Upgrading of Four McDonald's Stores" New Media Combination Communication (selected by McDonald's (China) Co., Ltd.) "Music Free Me, Lenovo Music Mobile Phone Transmission Tour" (selected by Lenovo Group)
"National" Little Guardian of Environmental Protection "Expo Award" (Wal-Mart (China) Investment Co., Ltd.)
"General Motors 20 10 Shanghai World Expo New Media Communication Project" (Wanbo Xuanwei Public Relations Digital Communication)
"COFCO Yuehuo-Happy Beverage Integrated Marketing Case" (selected by Jiheng Group), etc.
Award 4: 20 10 China Top Ten Health News Awards.
20111October 23rd, initiated by People's Daily Health Times, 100 powerful media editors and senior editors from all over the country participated in the selection of "Top Ten Health News in China in 20 10". The results show that the survey of China's urban health shows that "the stressed people in the city don't sleep well and are very tired. The death of super girl Wang Bei exposed the chaos in the industry, Shengyuan milk powder was suspected to lead to precocious puberty of babies, and waste oil returned to the table. * * * All of them were shortlisted for the 20 10 China Top Ten Health News Awards.
2. "Looking for the healthiest 3%" and "Healthy Model" selection activities
The White Paper on Urban Health in China in 2009 shows that the proportion of "healthy people" in mainstream cities is less than 3%!
Someone exclaimed: only 3%? !
Who are the 3% people? Under the same pressure, why can they keep fit?
In 2009, Ciming Physical Examination and Fashion Health conducted a large-scale urban health survey in China. Through 3 million physical examination data, it is found that only 3% of the indicators are completely normal. Under the same pressure, why can they keep fit?
In 20 10, Ciming Physical Examination once again joined hands with fashion and health, and joined hands with many health experts and professional organizations to launch the "healthy role model" selection activity of "finding the healthiest 3%", which lasted for 10, covering communication, civil servants, scientific research and education, IT, finance and other industries 10, and each industry was selected.
"We are Heroes" is a free public welfare activity for the families of Olympic athletes.
In order to celebrate the outstanding achievements of the athletes of the China delegation in the 2008 Olympic Games, we would like to thank the families of the Olympic athletes who are unknown behind the scenes, and once again arouse the attention of the whole people to the health check-up. Sponsored by Beijing Health Insurance Association and designed by two academicians, the "Olympic Family Physical Examination Package" is provided free of charge, providing free medical examination services for the families of athletes of China Olympic delegation. In view of the "first gold medal" in the Olympic Games, Beijing Health Insurance Association proposed that the activity has nothing to do with winning or losing, and it is worth remembering that we are all heroes in 2008, whether in front of the stage or behind the scenes.
4. Are you sick? The Manual of Human Maintenance (SBN 978-7-5304-5077) starts with the early symptoms that are easily overlooked, so as to keep health away from diseases. It is a book of health preservation that is most suitable for struggling professionals.
It was edited by Han Xiaohong, President of Ciming Physical Examination Group and German Doctor of Medicine, with Tang Jian as the executive editor, written by Dr. Kenneth H.Cooper, the private doctor of the Bush family in the United States, the originator of the world preventive medicine and the founder of American aerobic exercise, and Wang Hanfeng, the vice president of China Geriatric Care Association (former executive deputy director of the Health Bureau of the Ministry of Health), with 47 health officials, scholars and experts participating in the editing. This paper analyzes 3 1 kinds of common physical discomfort symptoms of social backbones in the age group of 30-50, and guides readers to check and seek medical treatment in time according to the "early warning signal" sent by their bodies, and pay attention to health preservation and recuperation. At the same time, the "yellow", "green" and "black" areas warn the body of different states, "brake" in time and return to a healthy life journey.
5. Ciming Physical Examination Safe China-China Ping 'an Capital Ciming Physical Examination Cooperation News Dissemination
6. Health Physical Examination Ciming China-Ciming Physical Examination Group strategic acquisitions "My family, 100 people" physical examination news dissemination
7. Join hands with bosom friends to save health —— Ciming joined the China International Airlines frequent flyer program for news dissemination.
8. The first "Health Security Summit Forum for the Rich" in Haixi, China.