Speaking of Japanese K-car, friends who know cars will be familiar with it.
K-car can be licensed without the so-called "parking permit", and the government can give some subsidies or even reduce some taxes and fees. Japan has requirements for the size of K cars, with the length, width and height within 3400mm, 1480mm and 2000mm respectively, with no more than four cars and the displacement not exceeding 0.66 L. ..
To tell the truth, the Japanese buy K cars, which is a compromise to reality. There is no parking space and the budget is not enough. Even if they dream of having a sports car, all they can finally buy is a vehicle that looks like a small sports car.
Similar A00-class vehicles have appeared in China, such as Mercedes-Benz's Smart series, which focuses on the small and fresh style of urban traffic. Unfortunately, its price is too expensive compared with its own products, and the after-sales maintenance price of standard Mercedes-Benz also discourages many potential customers.
I have a Pan-Asian Zhihu V colleague JackQ, who has been calling on the company to develop a "Chinese-style" K-car for many years, that is, to develop an A00-class pure electric vehicle:
The size should be similar to that of a Japanese K car; The cruising range is controlled within the daily commuting range to minimize the battery cost of the whole vehicle; Storage space must fully meet the normal travel needs of two people; At the same time, the price must be cheap, extremely cheap, so cheap that ordinary people with almost normal income can afford it.
Yang shen, the general manager of SAIC-GM-Wuling, listened to this appeal, so he held high the "Made in Liuzhou" that "people need whatever they want" and created a hard-core artifact-Wuling Hong Guang MINI? EV .
This is a real explosive car. In the first month of listing, the sales volume reached an astonishing 1.5 million units. In my impression, this is unprecedented. It really has all the qualities that a successful K-car should have:
First of all, its price is cheap enough. Starting from RMB 28,800, you can get 120km battery life to meet your daily commute. However, the 28,800 yuan comfortable model has no refrigeration and air conditioning, which really makes people buy it easily, but it is very uncomfortable to drive.
If you want to drive comfortably in summer, you have to choose a comfortable model of 32,800 yuan, which will give you the dignity you should have when driving-warm in winter and cool in summer. If the battery life of 120km still makes you feel anxious about mileage from time to time, you can get an extra 50km "safe" battery life by adding 6000 yuan to the enjoyment.
Of course, this car is also exempt from purchase tax and can get a new energy license for free. If you disdain that it only saves 3,000 yuan in purchase tax, then in a restricted city like Shanghai, a free new energy license worth 654.38+10,000 yuan will definitely make you feel better about this car that is less than half the license price. It is also a means of transportation. Why should I spend 65,438+10,000 more on a can?
Secondly, it is small enough, the length, width and height are only 2917/1621mm, especially the turning radius is only 4.2m, so it is particularly flexible to drive in crowded urban areas. For the parking nightmare of a 5m car, only half a parking space is needed.
I don't know whether you are concerned or not, the newly-opened shopping malls will provide a kind of "mini-car parking space", which is only 3.8/ 1.6m in length and width according to the Code for Design of Garage Buildings in China. Yes, Wuling Hong Guang MINI? Cars like EV are very friendly. It can be seen that the state actually encourages the development of such vehicles.
On the streets of Liuzhou, miniature parking spaces and exclusive charging piles specially prepared for A00-class cars can be seen everywhere. Not only is the local charging price extremely cheap, but the parking fee is also very friendly. Take the daytime as an example. The starting price in 5 yuan can be stopped for two hours, and you have to pay 1 yuan for an extra hour.
I asked. Is it an ordinary Wuling Hong Guang MINI? EV charges local parking fees for about one month in 500 yuan. If people want to drive, the sales of this car will naturally go up.
Now "Liuzhou mode" has become a national demonstration, and more and more cities hope to introduce this mode to solve the problems of "difficult parking" and "expensive parking" of urban vehicles.
Finally, the interior space of this car is very flexible. When no one is sitting in the back row, the seat can be laid down and there is storage space all year round. What is the storage capacity after putting it down? The answer is 74 1 liter. I believe this space is not only enough for shopping at ordinary times, but also enough for buying new year's goods during the Spring Festival.
In fact, the manufacturers are far more thorough than me, and they are setting up stalls & under the general trend of low-carbon economy, will it be Wuling in the future? Hong Guang Mini? Electric cars like EV are more practical and more attractive to customers. Open the trunk in summer, let the girls who come to buy flowers pick lace and blow cool air from the car. Full marks for shopping experience.
After investigation, many people buy Wuling Hong Guang MINI? Evs are all female car owners. Why do they like this car?
The first is the face value. The four paint colors of this car are obviously designed to attract female customers. They are all girls' favorite starry blue, nebula white, nebula powder and splendor gold. The chicken thief's Wuling people painted Wuling's Logo bright red, much like a lipstick color system painted by girls.
Secondly, this car is easy to drive, and there is a universal law. The smaller the car, the more convenient it is for female drivers to drive. Even if it is accidentally opened, the maintenance fee of this car is not worth a few dollars.
Its maintenance cost is also extremely low and the cycle is very long. Electric cars need little maintenance. Under normal circumstances, it is enough to change the air conditioning filter once a year in summer, and then check the tire brake oil by the way, which saves worry and effort.
Finally, the car scene of female users is relatively simple, such as commuting, going out to eat, taking the baby to and from school, and going to the supermarket to buy a dish. A00-class cars can be completely covered.
Of course, Shangtongwu is not satisfied with just harvesting the hearts of female car owners. At this Beijing Auto Show, Wuling manufacturers have brought brand-new imagination space to this kind of cars, which has captured the hearts of old boys people at once.
This is the next concept car named E300 Xiaobiu of Baojun brand. It made a flexible opening cover on the co-pilot. After opening it, we will get a big LCD screen and a switch game machine.
You know, there are many social animals in this country who are loved by their fathers, such as Mark, and their game machines have accumulated dust in drawers all the year round. It's not that they no longer love games, but that they dare not face up to the supercilious look from their wives when playing games.
What are the benefits of electric cars? You can blow the air conditioner, plug in the game machine, and enjoy a moment of fun playing games on the big screen. The electricity bill consumed by these appliances is nothing compared with your wife's scolding you for catching you secretly playing the game machine in the toilet.
Of course, when this car is really mass-produced, you two brothers have to find a good reason to let your sister-in-law promise you to buy a car with a game machine.
Finally, let's sum up Wuling Hong Guang MINI? Eve. Maybe you will ask me, is this car too eclipsed in front of Tesla?
In my opinion, Wuling Hong Guang MINI? EV and Tesla are the two extremes of today's electric vehicle market. One represents the most grounded and essential needs of the people, and the other represents the highest technology of electric vehicles today. They all have their own fans, all have very high sales, and can even become classics.
The electric vehicle market is a market where the price is king, the product strength is behind and the brand is the same. Here, people can put down their prejudice about the relative popularity of Wuling brand and pay for practicality. I think this is a very healthy consumption concept, and it is also a reshaping of people's confidence in local brands.
Therefore, the rise of Chinese-style K-cars is a good thing after all and deserves praise.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.