Some majors of Hunan National Defense Industry Vocational and Technical College: serial number, professional name, category 1 Automobile technical service and marketing transportation, 2 CNC technical equipment manufacturing, 3 mechanical manufacturing and automation equipment manufacturing, 4 UAV application technical equipment manufacturing, 5 intelligent manufacturing equipment technical equipment manufacturing, 6 marketing finance and trade, 7 mechanical design and manufacturing equipment manufacturing, 8 industrial robot technical equipment manufacturing, 9 e-commerce finance and trade 10 mechatronics technology. Equipment manufacturing1/building engineering management civil buildings 12 internet of things application technology electronics and information 13 electrical automation technology equipment manufacturing 14 mold design and manufacturing equipment manufacturing 15 automobile manufacturing and testing technology equipment manufacturing 16 applied electronic technology electronics and information. 08 Surveying and Mapping Engineering Technology Resources Environment and Safety 19 Building Engineering Technology Civil Building 20 Computer Network Technology Electronics and Information Hunan National Defense Industry Vocational and Technical College Automobile Technology Service and Marketing Introduction Professional Training Objectives: This major cultivates firm ideals and beliefs, develops in an all-round way in morality, intelligence, physique, beauty and labor, has a certain scientific and cultural level, good humanistic quality, professional ethics, innovative spirit and sound physique, and has a strong craftsman spirit of Excellence. High-quality technical and skilled personnel who can engage in automobile sales consulting, parts sales and management, automobile insurance product sales, survey and damage assessment, used car appraisal and evaluation, etc., are oriented to professional groups such as retail, insurance sales personnel and insurance service personnel.
The main courses are: college students' ideological and moral cultivation, applied Chinese, applied mathematics, sports, English, business etiquette, mental health, computer application, automobile marketing basics and practice, automobile introduction, automobile performance testing and evaluation, automobile electrical and electronic, automobile machinery basics, automobile market investigation and prediction, business negotiation and skills, automobile after-sales service, automobile maintenance, automobile insurance and claims settlement, automobile consulting and sales, appraisal and evaluation of used cars and so on.
Scope of application: marketing business and management positions in the automobile industry. Engaged in automobile technology and management, as well as automobile market investigation and prediction, automobile marketing planning, automobile sales, automobile insurance claims, automobile appraisal and evaluation in automobile factories, garage and automobile 4S shops.
Training objectives of e-commerce introductory major in Hunan Vocational and Technical College of National Defense Industry: this major cultivates firm ideals and beliefs, develops in an all-round way in morality, intelligence, physique, beauty and labor, has a certain scientific and cultural level, good humanistic quality, professional ethics and innovative consciousness, has a refined craftsman spirit, strong employability and sustainable development ability, and deeply cultivates patriotic feelings; Master this professional knowledge and technical skills, and be able to engage in online shop art, marketing promotion, operation management, network promotion, customer service, new media marketing and other high-quality technical and skilled talents for Internet and related service industries, wholesale industries, retail industries, sales personnel, business consulting service personnel and other professional groups.
The main courses offered are: graphic image processing, C2C online store management, film editing, vector image processing, e-commerce photography skills, micro-film shooting, web page design and production, search engine optimization, online marketing, e-commerce customer service, CMS marketing website construction, search engine marketing (SEM), content marketing, consumer behavior analysis, WeChat marketing and actual online marketing projects.
Scope of application: mainly engaged in e-commerce operation and network marketing related technical work in Internet enterprises, specifically engaged in web page art design, web site development, SEO/SEM website operation, network marketing, e-commerce platform operation, e-commerce customer service and other Internet work.
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