1, main title: This is the key point of POP, which can best keep the eyes of the audience, so the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too many, and it will be read in about 2 seconds.
2. Subtitle: If the main title can't fully explain the content, or to make the content more attractive to the audience. The supplementary explanation of subtitles is necessary, so subtitles have the function of making the finishing point. But the main title
If you can't attract the audience, then the audience will not be interested in watching subtitles. This popular design is a failure. To be clear, only when the audience's eyes can shift from the main title-subtitle-the explanatory text of the specific content can such a POP succeed. Second, the decoration
Decorative frames and pattern shading are common methods. Among them, the modification of words is very important, but it should be noted that large characters without modification will appear monotonous, and too many small characters will hinder reading. POP ads are not blogs.
Profound and profound, but easy to learn and difficult to master, not a few words can tell all the mysteries. Let's write here for the time being, and hope to discuss it in detail later. Third, the explanatory text
Explanatory text is a copy that fully explains the content and purpose in the design of hand-painted POP posters. When writing, you should pay attention to:
1, concise and to the point, to avoid sentences that are not fluent.
The most attractive information should be written in front to induce readers to continue reading.
3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words.
Illustration of verb (abbreviation of verb)
POP expressed only in words is monotonous, and illustrations are a good way to adjust it, but try to avoid being too fine and rough.
Six, other matters needing attention
1, no more than three colors, usually red, blue and black.
2. When writing, write down the name of the whole product and indicate the specifications.
3. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.
4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.
5, to indicate the original price and current price, to reflect the degree of price reduction.
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