Venue: Dida Shopping Plaza, Dida Shopping Mall and Dida Linyuan Road Supermarket Subtitle: Concern 3. 15 Complaints are more reasonable and polite.
Activity content:
First, the supermarket "five excellent" solemnly promises.
1, elegant shopping environment: the layout of major stores creates a lively atmosphere and environment for stores.
2. Boutique: During the activity, you can get a small gift if you find expired goods and goods with quality problems in the store.
3. Excellent service quality: 3. On the day of15, all customers who go shopping in the supermarket can get a "service quality award-winning survey activity" form at the service desk, fill it out and return it to get a small gift from Dida.
4. Special sale activities at high prices: During the activities, a variety of special sale products (ensuring quality and quality) will be launched to promote sales at ultra-low prices. 5. Rich promotional content: launching a number of department stores and snacks to buy 3 get free 1 activities.
Second, the supermarket integrity-interaction with you
1. Consultation on Consumer Law Elimination: On the morning of March 15, the Municipal Consumers Association set up an information desk in front of the first shopping plaza to publicize the relevant provisions of the Consumer Protection Law to consumers and accept and handle complaints about rights protection on the spot.
2. Please supervise: Recruit 30 consumer representatives in advance, hold an authorization ceremony in front of Dida Shopping Plaza on the afternoon of March 10, and hire them as voluntary supervisors of Dida Company, who are responsible for supervising the quality of supermarket products and regularly put forward various rectification opinions and suggestions to the company. According to the adoption value of the proposal, Dida will provide them with souvenirs worth 20- 100 yuan.
Third, really give back to consumers.
1, your new clothes, my heart
① "Farewell to Winter" clothing sale: Anyone who buys all winter casual clothes, suits, windbreakers, down jackets and cashmere sweaters at one time with 180 yuan will be given a pair of gloves or a beautiful scarf worth about 10 yuan; 220 yuan received a pair of cotton slippers or a scarf worth about 30 yuan; 360 yuan received a set of thermal underwear worth 50 yuan. (Buy more and send more, while stocks last)
(2) Hot sale of "Spring" new products: all brands of spring clothes, casual clothes and shoes with a total of 150 yuan will be given a gift with a value of 10 yuan; 200 yuan received gifts worth 20 yuan; 300 yuan received a gift worth 30 yuan. (Buy more and get more while stocks last) 3 Children's wear exhibition: organize children's fashion shows in shopping malls, show fine children's wear, show childlike innocence and promote sales. Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a nice gift by buying other children's clothes. (Buy more and send more, while stocks last)
2, the Year of the Tiger has a delicious stomach 1 food area: a variety of leisure snacks are promoted at a shocking price. ② Fresh area:
(1) Anyone who buys 20 yuan fresh food at one time can buy 5 kg of fresh eggs at a preferential price (half price). (Buy more and send more) (2) Limited time special fruit 1 yuan 1 kg. (3. 15 9: 00 am-10: 00 am, 3: 00 pm-4: 00 pm and 8: 00 pm-9: 00 pm; Weight limit of 2 kg per person)
4. Special planning: Passion for Dida-shopping for gold in Dida, and Dida won the lucky prize: 3. Put 10 sets in different parts of the supermarket on the same day (each set can be numbered, and Dida's publicity and introduction with different contents) with the seal of Dida.
Planning Book Writing Planning Book Format Planning Book Writing Skills Project Planning Book Advertising Planning Book Activity Planning Book
If you can find a set of computer-printed characters of this chapter, you can go to the information desk to get a prize worth 50 yuan. (each person is limited to one set)
Coordination of activities:
Detailed rules for organizing promotional activities by commodity management departments
The procurement center organizes products, contacts suppliers to arrange promotional activities, and the operation department implements the activity plan.
The planning center makes plans and implements advertising projects.
Advertising support:
1, Zhangjiakou Radio and Television News began to build momentum in late February.
2. Zhangjiakou Evening News 1 big-page advertisement+several banner advertisements, which began to build momentum in late February.
3. Pop music in the store
On the morning of March 10, a large-scale celebration was held in front of Dida Shopping Plaza, and a small-scale celebration was held in front of Dida Shopping Mall on March10/day and Linyuan Road Store on March 12.