How to establish the topic selection
Good topic selection is the basis of getting a lot of reading.
Identify your audience
Although many articles are meaningful, they are not written from the perspective of the audience and become professional articles, which can not achieve the effect of popular science. So you should know your audience, that is, ordinary people, and present your article in an easy-to-understand way.
The topic should be enough to attract readers.
Don't take narrative as the theme, for example, teenagers don't like eating. Doctors sum up three reasons, and parents should learn. This kind of subject matter is not easy to attract readers' attention, nor does it give readers enough reading motivation. It's better to use: teenagers don't like to eat, and they tend to grow taller. What should parents do? Point out the problem directly, and the effect will be much better.
The source of inspiration for the topic selection
In daily work, don't give up the content just because you think it is simple, because ordinary people don't agree with professionals in their demand for medical knowledge.
Investigate the issues that everyone is most concerned about.
Knowledge of disease prevention, early screening and daily health care
General doctor's advice explanation
You can enjoy health and health preservation without going to the hospital.
How to write this text?
Refuse to give readers "lessons"
It is easy for professionals to write popular science articles as cramming teaching articles. In order to avoid this situation, it can be more interesting or interactive, such as writing a short story or a common scene at the beginning of the article to increase the buzz of readers.
Describe the problem from the perspective of the target reader.
Don't use common sense to criticize education from the opposite of readers, but use empathy to talk about things from the reader's point of view. For example, smoking is harmful to health, and this topic will not have any audience. Non-smokers won't watch it, and smokers don't want to watch it. In fact, what is needed is an article telling smokers why they want to quit smoking and how to quit smoking smoothly. For example, second-hand smoke affects the health of family members, and some people may watch it for children.
Popular science articles cannot be written in prose.
The logic and emphasis of the article must be prominent, so as to produce authority and reader's trust, which is the characteristic of the explosion articles of health science. Try to use the method of total score in structure.