Tags: creativity, effectiveness
Time: every year 10 month.
Introduction: effie awards was founded by American Marketing Association (AMA) on 1968 with the aim of rewarding outstanding work! Creativity, talk about heroes with practical results! In 2003, China Advertising Association and American Marketing Association formally signed an agreement to formally introduce effie awards into China. China effie awards is the only officially introduced international award in China. It is based on the complete theory and evaluation system introduced by the international (American) effie awards, and according to the market situation in China, with advertising, marketing means, communication effect and creative innovation degree as the main evaluation indicators. It is a marketing communication with brand communication activities as the evaluation object. Known as the "Oscar" in the field of marketing communication. It awards honors to enterprises and professional organizations or media organizations at the same time, which is a symbol and embodiment of China's integration with the international marketing communication field.
Return on investment festival
Tags: creativity, return on investment
Time: every year 10 month.
Introduction: "Golden Award" aims to reward the most creative brands and enterprises, and is an award to encourage companies in the creative field to get the maximum market return with the smallest budget. "Investment" means return investment, and English ROI means ReturnonInvestment. By the year of 20 15, the Golden Award has been the eighth, and it is the first creative award in Asia in terms of the number of entries and the quality of participating companies.
Metal label
Label: Digital Marketing
Time: April every year
Brief introduction: By counting and sharing the outstanding digital marketing cases of the year, the value of digital marketing is explored and disseminated from the perspectives of technological innovation, creative communication, media combination and marketing effect, and a more efficient new digital marketing model is explored, and the marketing figures and teams, online media, agencies, advertisers and leading marketing tools and platforms that have made outstanding contributions to the development of the industry are commended to promote the industry to better use the Internet to meet new marketing challenges.
China 4A Gold Seal Award
Label: 4A
Time: every year 10 month.
Introduction: China 4A Golden Seal Award (consisting of China 4A Creative Golden Seal Award and China 4A Media Golden Seal Award) aims to set the highest standard of advertising creativity in China, praise excellent advertising creativity, and thus set the creative vane of China advertising industry. Since the first China 4A Creative Golden Seal Award was launched in 2006, after six years' development, the Golden Seal Award has become the annual grand ceremony of the advertising industry in China, and many outstanding works have been selected, which has become a stage for advertisers in China to display their creativity and promoted the more mature and steady development of the advertising industry in China. Over the years, the collection of Golden Seal Awards mainly focused on the works of 4A member companies, while absorbing outstanding works from non-4A companies. The judges of the 4A Golden Seal Award in China brought together the most authoritative masters in China's advertising industry.
Tiger roar award
Label: communication
Time: June every year
Introduction: China Classic Communication Tiger Roar Award is selected to commend the institutions or figures who performed classic and excellent marketing cases in the previous year. Initiated and founded by Advertising Grand View magazine, relying on professional and independent evaluation standards, we are determined to encourage originality and commend classics, and create the most authoritative, forward-looking and innovative large-scale activities in the field of commercial communication.
Innovative marketing award
Tags: Strategies, Trends
Time: 65438+ every February.
Introduction: "China Innovation Marketing Summit" is an annual marketing activity launched by Successful Marketing magazine at the end of each year and has been successfully held for 10. The summit will analyze the marketing strategies of the most successful enterprises this year and the marketing trends and directions of enterprises in the next year, and select the best innovative marketing cases, products, platforms and company awards in various industries this year. It is one of the most influential events and activities in the field of marketing every year, with high sponsorship value and communication value.
Golden student award
Label: Content Marketing
Time: May every year.
Introduction: This is the first authoritative award in Greater China to identify the commercial value of content marketing. It takes the content as the origin, takes all kinds of media and content creativity as the dimension, and presents the diversified content marketing methods involved in different media in all directions. Identify the value of the original video on the Internet; Based on all kinds of media, it presents excellent cases with the closest combination of media, creativity and content. In addition, the China Golden Pupil Award for Content Marketing has another annual award, which aims at commending people in the industry, brands, agencies, Internet companies and media platforms who have actively promoted content marketing and made outstanding contributions in China.
Longxi prize
Label: Creativity
Time: 65438+ every February.
Introduction: An international award led by creative people in China. 1In February, 1999, four famous American creative people from Hong Kong, Taiwan Province Province, Hong Kong and Singapore did something in Hong Kong that might have a far-reaching impact on the advertising industry in China-founded the Longxi Global Chinese Advertising Award, an international award dominated by Chinese creative people, and a creative award spanning the Chinese advertising market in Chinese mainland, Hong Kong, Taiwan Province Province, Singapore, Malaysia and North America.
Golden calf award
Label: Advertising Recruitment
Time: June every year
Introduction: The establishment of the Golden Bull Award aims to help the advertising industry train advertising recruits, make advertising education take root, provide students with a creative platform, and encourage and enhance the creative level of a new generation of advertising fresh people. The Taurus Award of The Times is the first and only award that combines media and marketing services. It also makes use of the most extensive media resources to get close to high schools and college students in the Chinese world, and it is also the only creative award that goes deep into the advertising design of Chinese high schools and college students around the world.
Oscar Award
Label: college students
Time: June every year
Introduction: The full name of "Academy Award" is "Academy Award of China University Student Advertising Art Festival", which is the only large-scale activity of advertising art for university students approved by the State Administration for Industry and Commerce and sponsored by China Advertising Association. This award is the core project of China College Students' Advertising Art Festival, and its main contents are: mobilizing students of advertising and related majors in colleges and universities all over the country to make proposition creative competitions for well-known domestic enterprises. After ten sessions, the award has been deeply rooted in the hearts of colleges and universities across the country, and its influence has extended from colleges and universities to the advertising industry, becoming an important way for the industry to select talents and enterprises to obtain excellent ideas.
Data expansion:
Advertising, as its name implies, is to advertise widely, that is, to inform the general public of something. As far as its meaning is concerned, advertising can be divided into broad sense and narrow sense. Broadly speaking, advertisements refer to advertisements that are not for profit, such as government announcements, notices and statements of political parties, religions, education, culture, municipalities and social groups. In a narrow sense, advertising refers to advertising for profit, usually referring to commercial advertising or economic advertising. It is a means for industrial and commercial enterprises to spread commodity or service information to consumers or users in a paid way through advertising media. Commercial advertisements are such economic advertisements.
Reference: Baidu Encyclopedia _ Advertising