Does anyone know how the classic slogan "Strong liquor is good, but don't drink too much" came from?
Twenty-four years ago, it was a night in 1993, and Wu Shaoxun, the chairman of Gold Medal Company, was at the director's house discussing advertising creativity with the staff. During the dinner, someone suggested that "no matter how good the wine is, you can't be greedy." This language of advocating moderate drinking was immediately recognized by everyone. After careful consideration, Wu Shaoxun came up with a more appropriate and intuitive statement: "Hard liquor is good, but don't drink too much". At this time, the director's wife had a brainwave and said to be kind, adding two words, which became "Although the liquor is good, don't drink too much."