What is terrible is that celebrities are used as hooks by scammers.
What is even more frightening is that scammers and celebrities join hands to catch investors.
1
"Wang Han, give me back my hard-earned money!"
A few days ago, a large number of investors pulled down banners on the Internet and sent Weibo to ask Wang Han, the elder brother of Hunan Taiwan.
The fuse of the incident was not that Wang Han cut leeks in the capital market like his friend Zhao Wei, but that his endorsement lending platform "Love Money Into" exploded, and 370,000 people were cheated by 23 billion.
Investors have no way to appeal, and their anger is sprayed on the spokesperson.
As the shelling intensified, Wang Han finally apologized and admitted that his endorsement cooperation with "Love Money" ended on 20 18, but promised to follow up on this matter.
In other words, the time of "Love Money Into" is not in the endorsement period of Wang Han. At present, there are different opinions about whether Wang Han is responsible.
If Wang Han was sprayed because of the pit he stepped on earlier, then the defendant of Laodopted Mother seems puzzling.
Laoganma, who never advertises or speaks for herself, was recently taken to court by Tencent because she owed tens of millions of advertising fees.
However, after Laoganma called the police decisively, the police found out that the person who signed the advertising contract with Tencent was a fraud group that forged seals.
Being vilified, you have to help people report the case. Laodopted mother is also tired.
On the contrary, it is "Nanshan Pizza Hut". When persuading people to collect money, he played the abacus wisely, but this time he didn't see clearly that the other party was a "cheat".
But it really needs the fire of public opinion. Different from Wang Han, the people on the platform of the project in this fraud case know that there is fraud, but they still have to speak for it. Malicious profit, ugly eating.
19 In the early morning of June 1 9, a large number of FBI policemen with their buddies suddenly surrounded a house in Yakadia, san gabriel valley Valley, and then arrested a woman in China.
Dawn penetrates the darkness, and arrests reveal the truth. This woman's name is Shi, and she is the president of the real estate company. She was arrested on suspicion of defrauding and misappropriating $2,654,386+600,000 from investors in China in the name of hotel apartment project development.
As soon as the news came out, a large number of deceived investors in China applauded. Although it is still unknown whether the defrauded funds can be recovered, at least they can export evil spirits.
But on second thought, the people on the platform who "lured" themselves ashore were still laughing and clenched their fists hard.
2
This group of investors fell into the scam of global land acquisition, which was a history of blood and tears a few years ago.
Universal Land was established on 20 13, and boasts itself as "the first and only overseas real estate trading center in China".
Of course, these fancy names are just packaging for their own scams.
In fact, the full name of Global Land is Global Land Real Estate Agency Co., Ltd., which is an ordinary real estate agent selling overseas real estate.
From 20 15 to 20 18, Universal Real Estate began to recruit investors in China under the name of investing in the development of the Los Angeles Palm Springs project.
In the fantastic description of history, the Palm Springs project is located in Los Angeles, USA, and is divided into Phase I and Phase II. The total amount of the first-phase apartment project is about $400,000. After the investor makes a down payment of 40%, the remaining 60% can be loaned. The total amount of each apartment in the second phase is about 500 thousand dollars.
In addition, Universal Land also claims that it will lease the project for 20 years, with a monthly fixed income of 65,438+0% of the total house price, equivalent to an annual return of 12%. Twenty years later, Universal Real Estate repurchased at the original price.
Many China investors don't know anything about American real estate investment. They just stare at the annual return rate of 12%, hoping to cash out the rent for 20 years in advance.
In fact, in most parts of Los Angeles, the return on rental investment is mostly 4-5%, and rarely exceeds 10%.
Jia Accountant, who recently went bankrupt and reorganized successfully, is best at input and output. When he bought several luxury houses in Los Angeles, I'm afraid he didn't expect a yield of 12%.
In addition, Shi is still patting his chest to ensure that this investment will definitely enable investors to obtain EB-5 investment immigration green card.
Friends who know about immigration policy know that it is far from simple to invest 400,000 US dollars in real estate to get EB-5 investment immigration green card.
Buying a green card doesn't sound as realistic as buying a gift card.
According to Global Land's publicity, the Palm Springs project started in April, 20 16. The first-phase customers began to rent back from October, 20 17, and the second-phase customers began to rent back from July, 20 17.
As a result, the Palm Springs project mentioned by Shi did not start at all, IWC did not get the government's approval for the project development, and many investors did not receive the so-called rental income at all.
When domestic investors want to cry, Shi takes their money to have fun everywhere-spending $2.2 million on travel, $295,000 on two Mercedes-Benz cars, and hundreds of thousands of dollars on expensive clothes and hotels.
Unfortunately, the good times did not last long. Now Shi has been arrested. If convicted, she will face up to 20 years in prison.
It is puzzling why Shi can cheat China investors of more than $20 million.
Celebrity endorsement is undoubtedly the biggest bait.
three
20 16 1 1 October, when Lang Xianping walked onto the stage in a suit and tie, all the spotlights under the stage lit up.
Professor Lang on the stage is always full of confidence. Kan Kan talks about the influence of Trump on the global economy and the domestic real estate regulation.
A large audience under the stage cast admiring eyes.
After a big talk, Professor Lang suddenly changed the subject, emphasizing that it is urgent to allocate overseas assets, and then brought a wave of advertisements to the palm project of Global Land.
Professor Lang can be called "the cancer of the platform industry". He stood on the podium many times, overturned many times, lost many times and fought many times, and his spirit was commendable. And the courage of inviting Professor Lang from Landland is also quite commendable.
In addition to Professor Lang, Global Land also invited many well-known domestic cultural celebrities and scholars as its platform, including Gao, Hu Run and other celebrities.
Compared with Professor Lang's serious and blunt advertisements with goods, Gao obviously knows how to give full play to his own advantages and characteristics.
2016110/0. In the keynote speech "Around the World and His Friends", he used his usual talk show skills, from the human characteristics, customs and anecdotes of Texas in the United States to the investment hotspots in Texas. At this time, Universal Real Estate took the opportunity to promote a wave of its own "Houston Golden Oak Villa Community" project in Texas.
I have to say that this wave of softness is very "Song Xiao".
In fact, as early as 20 16, the domestic media reported that Global Land was suspected of fraud. Langhe can't know this, but they are still the platform of the world land. It is hard to say that investors' losses have nothing to do with them now.
I may think that the two big coffees are just not convincing enough. Since then, Universal Land has invited Hurun, the founder of Hurun Rankings, to tailor a set of "industry certification" for himself.
20 17 65438+ 10/5, Hurun Report and IWC jointly released the Outlook for Overseas Property Purchase of High-net-worth Clients in China in 20 17 (also known as the World White Paper on Global Real Estate Investment).
After careful reading, this white paper is actually guiding domestic investors to choose the advertising copy of Global Land. You know, when the white paper was released, it was 2065438+2007 65438+ 10/5. Global Land has not fulfilled its promise of distributing income in June 65438+ 10/. Hurun also helped promote it, and his behavior was extremely bad.
The overwhelming publicity and promotion has bewitched the hearts of domestic investors and strengthened their determination to take the bait. Judging from the interviews with the victims, many investors were attracted by the high returns and chose Global Land under the "traction" of several celebrities.
Interestingly, many business leaders have joined the ranks under the upsurge of speaking for themselves.
In a certain program, and, as well as our old friends and (three people worked together in the Eye of Finance and Economics) sat on the floor and talked about the global real estate economy.
It seems that this is a program, but it is actually an advertising drama of Global Land, and it is quite grandiose and lame.
As soon as he came up, Shi introduced the topic to real estate and lost a Chinese aunt and diaosi by the way:
Chinese aunt's favorite gold is unreliable. Deposit is China's favorite. Anyone you like can take it away. House, permanent property rights and the inheritance of the times are the only magic weapons to climb the wealth list.
Wang Mudi next to the fake model to pick up the words and said:
However, the domestic real estate market is seriously declining.
Shi immediately said, "That's at home. There are so many choices overseas." Then, she began to analyze the real estate market in various regions of the world, but all around her overseas projects.
On the other side of the Wang Fuzhong more simply, simply shouted:
You can find Universal Park.
At the end of the program, Wang Mudi asked, Who will be the richest man in the future?
Stone evil spirit smiled and said:
Wang Jianlin, born in 1954, is the richest man in China real estate. Ma Yun, born in 1964, is the second richest man on the Internet in China. Now there is a company whose female boss was born in 1984 and advocates overseas real estate investment. She is the second richest person in the world.
The old lady said that she had never seen such a brazen person.
I don't know, when Shi was arrested and handcuffed by the police, did she think she was the richest man in China in the future?
four
In recent years, similar to the case of Global Land, there are not a few cases in which celebrities swindle enterprise platforms.
From 2065438 to September 2005, five female stars, Tang Yan, Li Xiang, Qu Ying, Christy Chung and Hu Jing, promoted the loan project in the "Muse Age", and the platform was finally closed because of illegal fund-raising of more than 50 billion yuan.
2065438+In February 2006, Zhang Tie-Lin endorsed a P2P platform. After that, the platform was exposed to a redemption crisis of1900 million, involving more than 5,000 investors.
In these cases, it is difficult to define whether celebrities bear legal responsibility. Some lawyers said that for advertisements of non-life and health-related goods, spokespersons can only take responsibility if they don't use them or know that they are false.
Of course, celebrities, as public figures, still need to speak carefully if they can't guarantee whether the products are pits or not. Although the sky-high advertising fee is attractive, we still have to ask with a clear conscience whether our endorsement can guarantee the rights and interests of consumers.
Now there are three taboos in the entertainment circle, that is, not accepting the advertisements of Master Kong, not acting with Angelababy, and not looking for Jackie Chan's endorsement. After suffering from "endorsement thunder", Jackie Chan has already fainted in the toilet.
But to be honest, many times investors are cheated, and the celebrity platform in the entertainment circle actually does not play a decisive role.
On the contrary, celebrities in high-level famous circles are the biggest limelight.
When many investors choose an investment, the first consideration is high income, followed by factors such as spokesperson effect.
When contemporary speakers are celebrities in the entertainment circle, most of them play a role in shaping the brand image and have little influence on investors' investment decisions.
However, celebrities like Lang Hegao often play a key role in investors' investment decisions when they fool investors with their own knowledge.
In China, many small and medium-sized investors blindly follow the crowd. On the one hand, there is only high income in the eyes, on the other hand, there is only popularity. So he fell into the pit.
five
These days, the combination of swindlers and celebrities is not the most terrible.
The most terrible thing is that this celebrity is also a cultural person in a well-known circle.