We must understand what WeChat WeChat official account is doing for us.
Then, I think about whether our official WeChat account is operated by a catering company or an enterprise. This is a very core thinking problem!
At present, there are platforms such as Meituan and Hungry. Generally, there are quite a lot of information such as display comments, which is convenient and brings a lot of orders!
So is it necessary for us to make an official WeChat account? This is what we need to think about!
Maybe we don't understand this at all, but we think everyone is doing it, so we want to follow suit. Maybe some Tencent agents in WeChat official account let you sell WeChat official account, and then you listened! Then we need to know the value of WeChat official account!
Wechat service number is the best, what can be achieved?
First of all, the catering industry is generally in the same city, and as a physical catering, if you can launch certain activities, let everyone pay attention to the activities and want to do a series of activities through the user's circle of friends.
Then you can consider the operation, because after all, the WeChat service number can do a good job of word-of-mouth communication. If it is done well in the same city, it is easy to form a word-of-mouth effect!
Second, if you are skilled in playing WeChat official account, then the service number can make you a member system through WeChat official account, and you can make certain old customer discounts, rebates, recommend friends to be polite or give coupons through members! You can also make a user VIP system!
Third, if you are a new restaurant and want to stimulate consumption, then pushing articles every week to popularize food and beverage health knowledge (related to your restaurant) can also promote consumption economy!
The fourth is the role of online booking and online ordering, which avoids the embarrassing problem of queuing!
Followed by the official account promotion of WeChat WeChat.
In fact, the purpose of WeChat official account is to increase the user's stickiness, so that it is not only a one-time consumption, but also a repeated consumption, and it can also drive friends around to spend. This is the purpose of doing WeChat official account service number!
Then promotion must be inseparable from several systems!
(1) circle of friends
The circle of friends is a channel to enhance the attention of accurate fans, so if you attract attention by attracting forwarding, the most effective way is to use the activities for free, which is the most critical; However, the amount of forwarding and attention has increased, which is maintenance. Therefore, the promotion of WeChat official account is not only about the number, but also about the active number. You should learn to give customers the first round of concessions, the second round of concessions, repeat certain concessions, and then encourage your long-term consumption here!
(2) Advertising in the same city
Promote the QR code, and then let everyone scan and receive the discount system!
(3) Upstream and downstream
When will people consider the consumption of restaurants, such as plaza shopping malls? Generally, after going shopping, the motivation to consider consumption is still quite large, so these places should be considered!