Canton Fair can be described as an important "dictionary" to interpret China's foreign trade. Here, there are powerful content words such as "window"; There are also function words such as "harmony" that infect people's hearts. You can read this article as you like. Unfortunately, there are only twelve real words and function words in modern Chinese, otherwise, those words used to explain the Canton Fair may be …
Canton Fair terminology: window
Canton Fair, the window of China's foreign trade.
Today, with the rapid development of exhibition economy, Canton Fair is still a "business card" of China exhibition, which can attract the attention of merchants from all over the world. From 1957 to 1978, Canton Fair is the only foreign trade window in China, and it is still a comprehensive international trade event with the largest scale, the highest level, the largest variety of goods, the largest number of participating merchants and the best trading effect in China, which directly promotes the sustained and stable development of China's exports, plays a significant positive role in China's opening-up strategy and becomes a barometer of China's foreign trade exports. In addition, the two Canton Fair sessions each year can bring more than 6 billion yuan in revenue to Guangzhou. An important reason why the Canton Fair has been full of vitality is that it is constantly optimizing its management, improving its service, raising its level and improving its environment, and always standing at the forefront of China's economic system and foreign trade system reform, consolidating its own advantages and establishing a good image. Over the years, the organizational model, commodity structure, exhibition layout and exhibition time of the Canton Fair have been constantly adjusted, reformed and innovated. Especially in recent years, several major reforms have directly promoted the pace of the Canton Fair.
The world excavates business opportunities through this window; China goes to the world through this window. Canton Fair is playing an increasingly important role in China's economic participation in international cooperation and competition. For example, comprehensiveness is the strength and weakness of the Canton Fair. The international convention and exhibition industry is gradually developing towards specialization, such as clothing exhibition and toy exhibition. The purchasing direction is very clear, but the Canton Fair is not. To this end, the Canton Fair has found a new way to compromise by combining comprehensive advantages and professional positioning. After extensive market research, we finally chose to change the exhibition form-divide the Canton Fair into two parts, and hold each session in two phases. 9 1 Canton Fair began to be held in stages, that is, drawing on the experience of international convention and exhibition industry in theme classification, adjusting product classification and exhibition area setting according to international practice, and holding two exhibitions at one time. This way not only conforms to the national conditions, has the characteristics of China, but also conforms to the trend of international exhibitions. In addition, by exchanging space for time, the problem of insufficient booths in the Canton Fair was solved, which met the needs of more and more enterprises and was recognized by most exhibitors and buyers.
For the first time, the 94th Canton Fair set up a branch venue for trial operation in the newly-built Pazhou New Pavilion in Guangzhou. The exhibition hall area and exhibition scale have been significantly expanded, which has enhanced the competitiveness of the Canton Fair. The United Nations Development Programme also sent a delegation to attend the meeting and held a briefing on United Nations procurement. Canton Fair has played and will continue to play its unique role as a window.
Canton Fair: Adjustment
The Canton Fair connects China with the world.
Adjustment comes from internal and external factors. From the external factors, with the increase of national fairs such as Shenzhen Hi-Tech Fair and Xiamen 98 CIFIT Fair, as well as the rise of e-commerce and Internet trade, the Canton Fair has encountered challenges from both the real world and the virtual world, and needs to find new development opportunities in adjustment. From the internal factors, although no one can match it in scale so far, it is difficult for the Canton Fair to "sit back and relax" in terms of exhibitors, merchants and transaction quality. For the Guangzhou Fair, this is actually a dilemma between ideal and reality. On the one hand, the Canton Fair has a deep understanding of China's national conditions and the minds of foreign businessmen: developed countries value two things when doing business with us, one is special products, and the other is products with the advantages of developing countries; Most developing countries come to China to find products with price advantages compared with their own countries, because their advantages are similar to ours and their trade complementarity is poor. In this way, the market demand is nothing more than tea, ceramics, straw, toys, shoes and textiles, and the added value and technological content of products are relatively low. On the other hand, the Canton Fair must be responsible for the word "China" in the "China Commodity Fair". It is necessary not only to meet the needs of customers, but also to continuously optimize the export commodity structure and improve the added value and grade of the participating commodities and enterprises, so as to enrich the existing customer structure and make the Canton Fair surpass by going up one flight of stairs in quality. It should be said that this is not only the requirement of the competent authorities for the Canton Fair, but also the need of its own development. In order to realize the combination of the above two, taking into account the actual interests and long-term development, the organizers of the Canton Fair not only need to spend more thoughts and organize more resources, but also need to constantly adjust themselves. For this reason, organizers often have to give up what they have to pay in order to win the future of the Canton Fair and play the role of "optimizing and guiding".
This is the window of China and the stage of the world. In this subtle adjustment, the quality of the Canton Fair is quietly changing. At the 94th Canton Fair, a businessman from California, USA, said that it was his fourth time to attend the Canton Fair, and the most obvious change was that "the exhibition became more and more beautiful, and the quality of negotiators became better and better". To this end, he also brought an old friend who has worked together for many years, on the grounds that "let's go to the Canton Fair to see the world together …", which is the impact of the adjustment.
Adjective Canton Fair: first-class.
There is no best, only better. Better is the best.
The biggest advantage of Canton Fair is its name-"China Export Commodities Fair". It has a long history, outstanding reputation, clear positioning and strong comprehensiveness. When you come to the Canton Fair, you can find most of China's export commodities. "Well-known domestic enterprises will also participate in the Canton Fair, which is the best place to make an appearance and establish a brand at home and abroad. This is the biggest "capital" for the Canton Fair to continuously attract exhibitors and buyers. These advantages are incomparable to many non-standard and newly-established commodity exhibitions. Canton Fair is not an exhibition in the pure sense. We can't just pursue economic benefits and "take money as the center", and we can't buy and sell at one stroke. Otherwise, the Canton Fair will not have such a long-term vitality and such a strong influence. Booths in the Canton Fair Pavilion, whether conspicuous or remote, are rented at the same price. This is what distinguishes the Canton Fair from other exhibitions. At the same time, the best booth will give priority to the supply of famous and special new products supported and encouraged by the state. This is entirely for the sake of the overall situation and optimizing the export product structure. Consolidate advantages, catch up with the first class, and continue to "climb the hill" in line with the trend of exhibition economy.
Canton Fair is never satisfied. Since China joined the WTO for more than two years, the import and export threshold has been continuously lowered, and the number of export enterprises has surged. The demand for booths in the Canton Fair rose instead of falling, which even caused surprises for business people outside the pavilion. The Ministry of Commerce requires the Canton Fair to adapt to the new situation and take a new step. This is a big topic. The task of the management of the Canton Fair is to refine the big topic: how to make the Canton Fair a platform for China's foreign exchange, making it not only a window to promote exports, but also a platform for trade transactions, and a big stage for international economic exchanges. Although the Canton Fair is a time-honored brand that has operated by institutional inertia for decades, if it breaks through the traditional practice, it will inevitably cause vibration. However, the Canton Fair still insists on keeping pace with the times, sizing up the situation, paying close attention to international trends, studying the trend of exhibition economy, changing the operating mechanism, introducing advanced experience, invigorating the exhibition economy, aiming at catching up with world-class exhibitions, and making every effort to promote business exchanges between China and the international market.
Counting Canton Fair: Ninth Five-Year Plan
Since 1957, the Canton Fair has reached 95 pages. History and reality complement each other.
95 pages, giving people a heavy feeling, but the Canton Fair has not stopped. Most merchants from all over the world have gained a lot in each issue. A British businessman who has been attending the Canton Fair since 199 1 said that a few years ago, they came to Asia for exhibitions, usually staying in South Korea for one week, Hong Kong for two days, Chinese mainland for 1 day, and now they are staying in Chinese mainland for 1 week, and Hong Kong for two days instead of going to South Korea. Another employee of the Swedish Exhibition Center who has just attended exhibitions in the Philippines and Hong Kong said that the Canton Fair was completely unexpected. She said that she just wanted to visit here, but she didn't expect to buy "anything she wants" here. The lady also emphasized "every -thing" to lament the scale and variety of the Canton Fair. The river is full, the river is full. According to statistics, during the Canton Fair, taxi drivers in Guangzhou can earn about 300-500 yuan a day, and the turnover of hotels and restaurants is 30% higher than usual. In order to take advantage of the "100,000 merchants gather" in the Canton Fair, these outreach activities will advance and retreat with the Guangzhou Fair, which will make the organizers and exhibitors gain a lot every year; In front of the main venue, people holding various brands such as "translation in a certain language", "express business card" and "air ticket service" will line up in two long queues of more than ten meters at the peak, which will become a unique commercial landscape of the Canton Fair.
China's stage, the standard of the world. The 95th China Export Commodities Fair, held in Guangzhou from today to 30th, has been expanded wonderfully. Pazhou Pavilion and Liu Hua Road Pavilion are used at the same time. According to the statistical standard of AUM A (German Exhibition Committee), the scale jumped to the third place in the world's single-year exhibition. The 95th Canton Fair was held in Pazhou Exhibition Hall and Liu Hua Road Exhibition Hall in two phases. Pazhou Pavilion was put into full use in 1995 after its trial operation in 1994. The second phase of the Canton Fair has a total exhibition area of 540,000 square meters and a net exhibition area of 243,000 square meters, which is equivalent to 27,000 international standard booths, including 7,500 booths in Pazhou Pavilion and 6,000 booths in Liu Hua Road Pavilion. The 95th Canton Fair will display five categories of products, including industry, textiles and clothing, food and medicine, gifts and consumer goods, with a total of 35 exhibition areas. Turn to page 95, the Canton Fair has jumped to the third place in the world. We have every reason to imagine what position the Canton Fair will occupy in the world exhibition industry if we turn to page 100.
Quantifier Canton Fair: Scale
Although the actual stage of the Canton Fair is not large, in terms of scale, China's foreign trade has a panoramic view.
Review the past and predict the future. The past Canton Fair left a brilliant mark on us, and today's Canton Fair keeps pace with the times. This is the harmonious evolution of the Canton Fair in two different periods of history and reality. People regard the Canton Fair as a faithful witness to the development of China's foreign trade. People engaged in foreign trade say that "you haven't been to Canton Fair", and the competent authorities even take the Canton Fair in spring and autumn as a barometer of China's foreign trade export in that year and the following year to analyze it, so as to adjust the export countermeasures in time. All this is based on the characteristics of the Canton Fair, such as "large transaction volume, many merchants" and "nationwide and comprehensive". Since the beginning of the new century, the Canton Fair, which takes "serving foreign trade" as its responsibility, has kept pace with the times, and the pace and intensity of reform and innovation have attracted worldwide attention. According to reports, the 90th anniversary celebration of the 200 1 Canton Fair, the phased reform in September 2002, the trial operation of some exhibition areas of the 94th Pazhou New Pavilion in 2003, and the re-expansion in the 95th session. Only in terms of exhibition scale, the number of booths is 8000, 15600 and 10 respectively. This great leap is inevitable for the Canton Fair to adapt to China's entry into the WTO and further integrate into the world economy, and for the sustained and rapid development of the national economy, especially the rapid growth of foreign trade. In 2002, there were 60,000 domestic-funded enterprises with foreign trade management rights, and by the end of 2003, there were nearly 1 1 10,000, while the total number of domestic and foreign-funded enterprises with import and export management rights exceeded 300,000.
It is worth noting that the revision of the foreign trade law has recently been passed by the National People's Congress. In the future, China will accelerate the decentralization of foreign trade management rights, the total number of export operators will be further expanded, and the structure will be more diversified. Therefore, although the scale of the Canton Fair has expanded year by year in recent years, compared with the rapid expansion of foreign trade enterprises and export market demand, the contradiction between supply and demand of booths is still very prominent, and enterprises all over the country have a strong desire to participate. At the same time, buyers have also asked the Canton Fair to continue to fully demonstrate the advantages of "one-stop procurement" on the basis of the specialization of commodities in the exhibition area, so that buyers from more than 200 countries and regions in the world can realize their wish of "traveling all walks of life in China in a short time". It can be said that the moderate expansion of the 95th session has made it possible to further satisfy the wishes of exhibitors and buyers, and laid a solid foundation for the Canton Fair to become bigger and stronger, consolidate its position as the "first exhibition in China" and further expand its international influence.
Canton Fair: Actually
Grasp the present and take a long-term view.
In the first spring after China's entry into WTO, people were pleasantly surprised to find that the Canton Fair, which has always been steady, was able to step up its own reform so quickly. The Canton Fair held two exhibitions, ranking among the international exhibitions. If the Canton Fair witnessed the rise of a trading power, then now, for the sake of the ideal of a trading power, we choose to start phased reforms at the peak. In the past long years, although China's main export products have changed from primary products to manufactured goods, they are still mainly low-value products. As a natural reflection of China's economy, all kinds of products at the Canton Fair spontaneously occupied the low-end market and attracted customers at low prices. So as to form a pattern of only confrontation, non-confrontation, self-contained and peaceful coexistence with internationally renowned similar professional exhibitions. However, with the global economic integration and the formation of a new round of international division of labor, China enterprises will not stay at the end of the global industrial chain forever and work for the meager profits of the world. The Canton Fair also marches into the high-end exhibition market accordingly, and it is only a matter of time before it meets the international exhibition.
Exploration is for better development. On the one hand, the long history has brought popularity and merchants from all directions to the Canton Fair; At the same time, we have to bear some stagnation and inadaptability caused by this long time. In the development direction of the exhibition, some insiders believe that the current trend of international exhibitions is higher and higher specialization. Although the Canton Fair is a comprehensive exhibition, if it is simply "big and comprehensive" without paying attention to the professionalism of specific categories, it can only stay at the level of "international food stalls" and it is difficult to truly realize the boutique strategy. In addition, due to the substantial increase in the proportion of exhibitors and merchants, the venue area, local transportation, hotel services and even the rest area in the museum are in a state of tension. The above problems have attracted the attention of the organizers of the Canton Fair. The design concept of the new pavilion 50 years ahead of schedule will undoubtedly bring brand-new hardware guarantee to the Canton Fair. We will wait and see.
Canton Fair: and
The Canton Fair not only accelerated the pace of construction in hardware, but also paid attention to the construction of soft environment, with outstanding achievements.
Laoguang teaches people to appreciate the improvement in transportation and service of the fair. Repair the inner ring and the whole road surface, and invest a lot of traffic police to keep the road smooth; Advocating quality service and so on, all of which ensure the efficient operation of the fair. At the same time, in order to ensure the interests of businesses, the relevant departments set a maximum price for hotels and restaurants during the fair, and at the same time vigorously cracked down on the infringement of some illegal enterprises, safeguarding the legitimate rights and interests of enterprises, which was well received by participating enterprises and businesses. In order to meet the needs of e-commerce development and facilitate merchants to find enterprises, the online Canton Fair has become a new highlight of the traditional Canton Fair. Three-dimensional display service and online enterprise inquiry greatly facilitate merchants, and with the active participation of other websites, the tentacles of the Canton Fair extend to every corner of the real and virtual space, so that its energy can be released to the greatest extent in the new century.
As the organizer of the Canton Fair, the Ministry of Commerce and the Guangdong Provincial People's Government attached great importance to the 95th Canton Fair, and made careful arrangements and strict requirements for holding exhibitions and attracting investment to ensure success. The people's governments of Guangdong and Guangzhou and relevant departments have always supported the success of the Canton Fair. In recent years, from the construction of the new Pazhou Exhibition Hall to the trial operation in 1994, they went all out, gave strong support and care, and devoted a lot of effort. After the expansion of the 95th Canton Fair, there will be more than 80,000 exhibitors. Under normal circumstances, the number of domestic and foreign guests is expected to exceed 300,000, bringing considerable economic and social benefits to Guangzhou and its surrounding areas. With the official opening of the 95th new pavilion and the wonderful expansion of the Canton Fair, the people of Guangdong Province and Guangzhou City have once again made important contributions to the development of the Canton Fair.
Auxiliary words Canton Fair: Land of Land
"Really international; Seriously negotiate to reach a deal; The atmosphere is very hot. " If you have been to the Canton Fair, you can get the above view. The word "fertile land" sounds simple, but it shows the confidence and business opportunities brought by the Canton Fair to exhibitors and buyers.
The development trend of modern international exhibition industry shows that we must attach importance to both exhibitions and transactions. "Big" and "strong" are not a pair of opposing contradictions, but can be harmonious and unified. Canton Fair chose to expand the exhibition area in stages. Only "big" can be "strong", and talking about optimization and competition without scale is tantamount to seeking fish from the edge of the tree. For a long time, the average number of booths per exhibitor in the Canton Fair is less than two, and the phenomenon that two or three enterprises use one booth can be seen everywhere. After staging, the organizers specially set up key exhibition areas, and the merchants were impressed: this is the "Chinese style"! It can be seen that expanding "capacity" in stages is more for "optimization". After the structure, environment and order of exhibitors and exhibits are optimized, are you worried that high-end market buyers who purchase high-tech and high value-added products will not come to you? The investment promotion of Canton Fair pays more attention to the statistics and analysis of the quantity and quality of professional merchants. The future Canton Fair will be a dynamic, efficient and pragmatic stage, inviting the most willing global buyers to participate in the most effective exhibitors. At one time, the contradiction between the vitality of the Canton Fair as an old comprehensive exhibition and the specialization trend of international exhibitions troubled many people. At this point, people found, "comprehensive or professional?" It is caused by industry and market. From the persistence of six industrial exhibition halls formed by the alliance of raw materials and production technology to the rise and expansion of several exhibition halls classified by uses and buyers, the Canton Fair has gradually introduced "Made in China" to the international mainstream market. I believe that she will continue to breed a number of high-level professional exhibitions, and today's Canton Fair keeps pace with the times.
Sigh Canton Fair: Alas!
In the Canton Fair Exhibition Hall, you will inadvertently see buyers marveling at those high-tech exhibits, and you will often hear them "Hello! Hey! " The urgent voice when communicating with the company headquarters is the voice of seizing business opportunities.
It is understood that in order to implement the national export strategy of "winning by quality" and "rejuvenating trade through science and technology", strengthen the construction of export brands, give full play to the role of trade window and policy demonstration, and further optimize the structure of export commodities and exhibitors, this year's Canton Fair has specially set up a booth to protect brands. The Ministry of Commerce entrusts China Foreign Trade Center to organize brand booths, and the Chamber of Commerce is still responsible for the special display of key exhibition areas such as famous, excellent, new and special booths.
The general principle of brand booth exhibition in this Canton Fair is to implement unified exhibition. The Foreign Trade Center allocated millions of special funds to subsidize the environmental layout of public areas of brand booths, focusing on supporting the regional exhibition of brands, and set up a leading group for unified exhibition of brand booths to strengthen organization, leadership and coordination. The implementation of the unified exhibition is based on the following reasons and is a decision made after careful consideration. First, due to the expansion of the Canton Fair, it may be difficult for the two pavilions to hold exhibitions in stages at the same time. The preparation time is tight and the task is heavy, especially the task of changing exhibitions between the first and second phases is very heavy. The time is calculated in minutes, and it is even more difficult to change exhibitions in special booths. Therefore, the implementation of unified exhibition is not only the need to pay attention to brand booth layout and improve exhibition efficiency, but also the second. From the perspective of safe and efficient operation of the exhibition hall, according to the principle of "market access", it is also the common practice of large-scale venues and exhibitions in the world to select construction units with strength, trust and familiarity with the exhibition situation and exhibition work to carry out unified exhibition. The third is to ensure the unity of decoration effect and exhibition style, highlight the image of brand booth, clearly reflect the strength of brand booth exhibitors and the overall exhibition effect of brand area, play its role of demonstration and guidance, and improve the overall exhibition level of Canton Fair. High-quality exhibition level will definitely bring more surprises and convenience to the participants.
Pronouns Canton Fair: They
Among them, there are you and me.
Canton Fair attaches great importance to actively expanding the trade function of the fair in various ways, constantly strengthening the invitation of buyers and improving the level of holding exhibitions. For example, on the one hand, the last Canton Fair continued to invite multinational retail groups such as Auchan Company of France, QVC Company of the United States and Central Purchasing Company of the United States to conduct fixed-point procurement, and held several procurement briefing sessions. At the same time, the United Nations Development Programme and other United Nations agencies are invited to hold procurement briefings to help more China enterprises enter the United Nations procurement channels. On the other hand, e-commerce work has been further intensified, and the functions of database, information service, online negotiation and statistical analysis of the three websites of online Canton Fair, online Canton Fair and online electromechanical Canton Fair have been enriched and improved, and enterprises have been actively guided to conduct online negotiations, which has better played the auxiliary and supporting role of e-commerce in on-site transactions. Some exhibition halls of Pazhou New Museum have been tried out, and the overall operation is normal. The total number of registered buyers of the new building is 465,438+075, from 65,438+005 countries and regions, and the total number of buyers from the main building to the new building exceeds 30,000. The total export volume of goods displayed in the new museum reached 540 million US dollars.
As can be seen from the above figures, the positioning of exhibitors is to lay the floor. The reason why they can have such a high enthusiasm for participating in the meeting is also inseparable from the fact that the Canton Fair treats exhibitors as family members. During the 94th Canton Fair, the Ministry of Commerce, the Ministry of Health, Guangdong Province and Guangzhou City attached great importance to the health and safety work of the Canton Fair and took careful and effective measures to create a safe and good environment for the smooth progress of the Canton Fair. No infectious diseases and major food poisoning incidents occurred, ensuring the health of all participants at home and abroad. These efforts have yielded fruitful results.
Canton Fair: Ding Dong
A rolling stone gathers no moss. The Canton Fair is like tinkling water, full of vigor and vitality.
The Canton Fair aims to promote China's export commodities, which is produced to open overseas markets for China products. As the oldest, largest and most effective trade fair in China, today's Canton Fair is full of vitality. After China's entry into WTO, the competition of international and domestic convention and exhibition industry has become increasingly fierce. Therefore, while striving to maintain its traditional characteristics, the Canton Fair is actively moving closer to international norms. While maintaining the brand of "China's export commodities" to the world, it also draws on the rich experience of Frankfurt, Las Vegas, Milan, Munich and other professional international fairs to some extent. In addition, with the continuous lowering of the import and export threshold of enterprises, the Canton Fair will continue to adjust the qualification examination measures for exhibitors, so that more production enterprises and research institutes can directly enter the Canton Fair.
At the same time, the Canton Fair will continue to adapt to the trend of economic globalization and the development of modern e-commerce, and make it a modern commodity trading center with high grade, high level and important influence in the world. According to the situation after China's accession to the WTO, the Canton Fair has also made timely and corresponding adjustments in the arrangement and distribution of exhibitors. In the future, many enterprises will certainly get more trade opportunities. Through the dissemination of e-commerce information, the Canton Fair strives to enable participants to find product information and "pair up" customers after the closing ceremony, thus truly becoming an international trade event that spans time and space, transcends regions, and is worthy of the name and never ends.
Pre-Canton Fair: According to
The success of the Canton Fair cannot be separated from the strong organization and scientific deployment of the Ministry of Commerce and its predecessor, the Ministry of Foreign Trade and Economic Cooperation.
According to the requirements, organization and deployment of the Ministry of Commerce for the e-commerce work of Canton Fair. The online Canton Fair website, the online Canton Fair of China International Electronic Commerce Center and the online Canton Fair of China Chamber of Commerce for Import and Export of Mechanical and Electrical Products have been realized, and the functions of database, information service, online negotiation and statistical analysis have been strengthened and improved. The website of Canton Fair has also opened up a procurement platform designated by multinational purchasing groups and international industrial and commercial organizations, which provides convenience for large international buyers and China suppliers through online negotiation and matchmaking.
The figures of this Canton Fair speak for themselves. While appropriately increasing the number of booths, the 95th Canton Fair paid more attention to the improvement of quality. There were 2,600 booths displaying brand-name goods and brand-name new and special goods, an increase of 80% over the 94th session. For the first time, brand-name product display cabinets are set up to enhance the display effect of brand-name products and add icing on the cake to the display of brand-name products, and effective measures are taken to ensure the implementation of the export strategy of "winning by quality". After the scale of the exhibition was appropriately expanded, the current Canton Fair adjusted the commodity classification and exhibition area setting accordingly, with a higher degree of specialization to attract and facilitate more buyers to attend the meeting. Among them, commodity exhibition area 12, booth 1000 and clothing exhibition area 2 186 are equivalent to medium-sized exhibitions in China at present. As the exhibition area, exhibition conditions and supporting facilities have been greatly improved, the overall exhibition level of the 95th Canton Fair has been further improved. 30% of the booths in all exhibition areas of Pazhou Exhibition Hall and the first floor of Liu Hua Road Exhibition Hall 1- 10 are set as key exhibition areas, and all booths are specially equipped with a total exhibition area of140,000 square meters. The area of this item alone has exceeded the largest single exhibition in China at present. In this Canton Fair, each exhibitor has at least one booth, and the phenomenon that two or more enterprises used 1 booth in the past will become history.
Today's Canton Fair is moving towards the future with confidence and strength.