I. Market research
Market research is an important basis for big healthy sales. Through the investigation and study of the demand, competition and consumer preference of the target market, the sales staff can better understand the market situation and formulate reasonable sales strategies and plans.
Second, the target customer orientation
On the basis of market research, sales staff need to locate the target customers. By analyzing the characteristics, demand and purchasing power of target customers, the most potential customer groups are determined, so as to carry out targeted sales activities and improve sales effect and conversion rate.
Third, product promotion.
Product promotion is one of the core links of big health sales. Salespeople need to convey the characteristics, advantages and values of products to potential customers through various channels and means to arouse their interest and desire to buy. This includes online and below-the-line, product display and marketing activities.
Fourth, the construction of sales channels.
The construction of sales channels is very important for the sales of big health products. Sales staff need to cooperate with various channels, including retailers, distributors and e-commerce platforms. Establish a stable cooperative relationship to ensure that products can smoothly enter the market and reach the target customers.
Five, sales team training
An excellent sales team is the key to achieve the sales target. Salespeople need to have professional knowledge and skills, be able to communicate effectively with customers, tap customer needs, solve problems, and have good teamwork skills. Therefore, the training and management of sales team is an important part of big health sales.
Six, customer relationship maintenance
Customer relationship maintenance is a long-term task of big health sales. Sales staff should not only pay attention to the acquisition of new customers, but also pay attention to the maintenance and development of old customers. Establishing a lasting customer relationship can increase customer loyalty and repurchase rate, and also bring word of mouth and recommendation to enterprises.
Expand knowledge:
Big health industry refers to a comprehensive industry with health as the core and covering medical treatment, health care, fitness, insurance, science and technology. With people's concern for health and increasing demand, the big health industry is showing a rapid development trend.
Great health sales law emphasizes customer-centered, customer-demand-oriented, through a series of sales links such as market research, positioning and promotion, to achieve sales goals and establish long-term and stable customer relations.
In the process of big health sales, salespeople need to comprehensively use traditional channels and new media channels, and effectively use data analysis and marketing tools to improve sales efficiency and success rate. At the same time, sales staff also need to have certain health knowledge and industry background, in order to better provide customers with professional advice and