Let's take a look at the General Motors Group. As a 1908 old car company, GM has many brands, including Buick, Chevrolet, Cadillac and GMC, which we are familiar with.
Buick: 1 17 years old
The founder of Buick, david buick (David? Buick began to develop gasoline engines before 1899. 1903, Buick Motor Company gave birth to the first model Flint in the United States. Buick (model? B) Published in 1904. The newly established Buick Company is famous for its technology, and pioneered advanced technologies such as overhead valve, turn signal, stained glass and automatic transmission.
However, the company encountered operational difficulties just after its establishment. 1In the second half of 904, William C. Durant, a carriage manufacturer, acquired Buick Company. 1908, General Motors Corporation (GM) was established. Based on the Buick brand, it has incorporated 20 American automobile related brands such as Oldsmobile, Oakland (the predecessor of Pontiac) and Cadillac.
Cadillac: 1 18 years old
1899, automobile engineer Henry Ford and three other investors founded Detroit automobile company. However, due to poor management, Detroit Auto Company closed down in June 190 1+0 1. 1902, automobile manufacturer Henry Martin leland (Henry? Martin? Leland) renamed the company Cadillac. The name of the new company is to pay tribute to Anthony Mens Cadillac, the founder of the special law, and the coat of arms symbol is also a symbol of Cadillac's royal honor.
1903, Cadillac's first production car model? A caused a great sensation as soon as it came out, and received 2286 orders far exceeding the production capacity. 1905, Cadillac launched the world's first closed model, which greatly improved the comfort and safety of the car. 1906, Cadillac's factory in Detroit became the largest, most complete and best-equipped automobile factory in the world at that time. 1909, Cadillac officially joined GM and began to develop into a luxury car brand.
Chevrolet: 109 years old
19 1 1 year, william durant, the founder of general motors, was dismissed from the post of general manager by general motors because of rapid expansion and insufficient funds. But he quickly rallied and invited Swiss racing driver and engineer Louis Chevrolet (Louis? Chevrolet) set up a car company, named after their three racers-Chevrolet.
However, their ideas are quite different. Durant has long recognized the inevitable development trend of automobile popularization and insisted on taking the cheap car route. Louis Chevrolet has always dreamed of producing high-quality sports cars. The two sides did not give in to each other, and the contradiction in business strategy gradually intensified. 19 13 years, Louis Chevrolet left his company, but his name "Chevrolet" stayed forever.
Subsequently, Chevrolet's economic models quickly occupied the market. Durant changed part of Chevrolet's shares into GM's shares, and regained GM from bankers on 19 16, making it a subsidiary of Chevrolet. 19 17, the Chevrolet 490 with a price of $490 came out. With its high cost performance and popularity, it helped the Chevrolet brand to open up a broader market, and the company's sales also soared. At the same time, the new "GM" completely replaced the old "GM" and the original "GM" also announced its dissolution.
Ford: 1 17 years old
When it comes to Ford, many people will think of "centennial Ford". Indeed, the Ford Company founded by Henry Ford in 1903 has a history of 1 17 years. In addition to various best-selling household models, Ford's most important contribution to the automobile industry is actually the first assembly line production mode, which can reduce the original chassis assembly time from 12 hours and 30 minutes to 2 hours and 40 minutes, greatly improving production efficiency.
In addition to producing cars, Ford is also involved in credit services, including car trading, leasing and insurance business. Therefore, Ford is also the only car dealer among Detroit's Big Three (GM, Ford and Chrysler) who survived the 2008 financial crisis without external and government assistance.
Lincoln: 103 years old.
Henry Madeleine Leland (Henry? Martin? Leland) organized Cadillac's best engineers to set up a new company to produce aircraft engines during World War I, and named it abraham lincoln, the president he once supported. Since then, Leland has turned his attention to cars and achieved success. However, the post-war economic recession caused Lincoln's sales to plummet and the company's funds became difficult. Leland had to ask his old friend Henry Ford for help. So, 1922, Ford bought Lincoln.
Dodge: 106 years old
American-born john dodge (John? Dodge) and Horade dodge (Horade? The two brothers were originally shareholders and directors of Ford. The machinery factory they founded originally produced parts for Ford. Due to the success of Ford, Dodge Brothers benefited a lot. In 19 14, Dodge Motor Company was formally established and became a competitor of Ford. 1928, Dodge was acquired by Chrysler.
Fiat: 12 1 year
1899, nine Italian entrepreneurs and Piedmont nobles jointly invested to establish the "unknown automobile factory in Turin, Italy", referred to as Fiat Automobile Factory. In the same year, Fiat's first car, 4HP, came out. Since then, Fiat has continued to grow and develop, producing not only cars and trucks, but also engines for cars, ships and airplanes. Products are exported to the United States and Australia.
After hundreds of years of development, Fiat has successively acquired brands such as Ferrari, Maserati, Dodge, Jeep, Alfa Romeo and Lancia, and in 20 14, it acquired Chrysler Group, one of the three automobile giants in the United States, and the two groups merged into Fiat Chrysler Automobile Company.
Lanqiya: 1 14 years old
Lancia is also an Italian brand, 1906 by Vincenzo Lancia (Vincenzo? Lancia was founded and acquired by Fiat in 1969. Although Lancia is not well-known in China, it has a place among luxury car brands in the world. It is also the first time to apply the dual-supercharged technology, load-bearing body, five-speed transmission and V6 engine to civil vehicles, and is called the "technology emperor" of the first generation.
Alfa Romeo: 1 10 years old
Alfa Romeo is also a famous Italian automobile and sports car manufacturer, founded in 19 10. The unrestrained design and the style of pursuing speed and performance made it all the rage, but the influence of other brands without civilian models for a long time declined year by year, and it was finally acquired by Fiat with the intervention of the Italian government as 1986.
Maserati: 106 years old
There are three major sports car brands in Italy-Ferrari, Lamborghini and Maserati. Among them, Maserati is the only one of the three brands with a history of 100 years. Founded in 19 14, the brand logo is Trident. Because of its elegant appearance, Maserati is also known as the "Queen of Super Running". Maserati used to be part of Ferrari, a company owned by Fiat. 1993 was acquired by Fiat and now belongs to Fiat Chrysler.
Aston martin: 107 years old
Aston Martin by Lionel Martin (Lionel? Martin) and Robert Bamford (Robert? Bamford) 19 13 was founded in Britain, and the brand logo is a Dapeng with wings spread. Its model has become the royal car of "007" series movies because of its elegant and noble style, and it is world-renowned. But in history, Aston Martin was on the verge of bankruptcy seven times and changed hands many times. 1987, Ford acquired this super-running brand, but in 2007, it was sold to the owner of British racing manufacturer Prodrive for 925 million dollars.
Mazda: 100 years old
Although its fame can't be compared with Toyota and Honda, Mazda's history is surprisingly long. Founded in 1920, it is 13 years older than Nissan, 17 years older than Toyota and 26 years older than Honda. It is also the only century-old automobile brand in Asia.
At first, Mazda was just a cork manufacturer. 192 1 year, Shiro Matsuda took over Mazda Company and began to transform into a motor vehicle manufacturer. At first, Mazda mainly produced motorcycles. It was not until 1960 that the first passenger car Mazda -R Coupe came out that Mazda's road to building a car was opened.
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After reading so many century-old car brands, it is not difficult to find that the development of most car companies is not smooth sailing, ups and downs are commonplace, and bankruptcy acquisition is nothing new. Only by following the trend and constantly breaking through to meet the needs of the times will the brand last forever. Therefore, we also expect China automobile enterprises to "survive" healthily and for a long time, gain a firm foothold after ups and downs, stand out as soon as possible and become a world-renowned "century-old brand".
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.