Personally, I think reading is the most effective way to master a skill or cultivate a certain mode of thinking. After all, thinking does not come out of thin air, and thinking needs knowledge to support it. Thinking without basic knowledge is just a pipe dream.
There are many business books, but personally, 12Reads series is the most recommended one, and the Business Model Required Reading 12 recommended to you today is also from 12Reads.
In addition to cultivating your business thinking through reading, the rest is to practice, summarize and think by yourself in life and work.
Further reading: What is business thinking?
Excellent qualities such as logic, humanity, psychology, strategy and long-term layout should be the core of business thinking.
Give a few simple examples:
1. Used to set up stalls to make iron tofu. At first, it was 50 cents a piece, and a box of tofu could not be disposed of every night. After a few days, it was changed to five yuan (or fifty cents a piece), and two boxes of tofu were processed that night, and the sales directly doubled. A few days later, 10 yuan's large portion and 5 yuan's small portion increased to two and a half boxes of tofu every night. Isn't this using human weakness to sell? Later, the tools for committing crimes were confiscated by the urban management. If I want to continue to do this, should I think about how to deal with the urban management strategy or make a new business layout?
I opened an online shop to sell things. At first, there was only one price. Obviously, this product has a good cost performance, but there will still be many customers complaining that things are not good enough. To meet the demand, I added a more expensive one, but the problem came. This is expensive, you need more, you buy less. What should I do? After thinking for a long time, I decided to buy an expensive one, and the problem was solved. When there is only one price, customers have no choice. When there are two prices, customers are often cheaper. When there are three prices, customers will choose the middle price through loss avoidance. This is consumer psychology, and there are many more about consumer psychology, each of which is worth thinking about.
3. Young people always love to toss, and I have a shop (health field). Being pushed out to hand out leaflets, few people had the cheek to shout hard. Later, I thought about it. I didn't pick up your flyer. It's not that you're not beautiful enough, that you're not handsome enough, that you're not shouting hard enough ... this is a wrong positioning. Think about it. You shouted outside with a leaflet and said, come and see, your neck, waist and legs hurt. Although young people have no pain, they don't value themselves. I don't think it's necessary. Then you hold a leaflet and say that children are prone to colds, coughs and diarrhea. Come and have a look. At this time, young parents and grandparents walking on the road do not feel distressed at the thought of their children. Finally, the young parents took their children to the store. So you locked in one young man, and now you can go to two or three at a time.
There are many examples, so I won't list them one by one. No matter what kind of business thinking, it is necessary to meet its actual needs, and the thinking that cannot be implemented is only false.
Business thinking is not a theoretical boast, but a way of business attack. You can't start a business unless you plan all your ideas in advance.
You try to solve all the difficulties you encounter in business activities. You use human weakness, consumer psychology, and your own logical thinking to plan the layout and finally solve the problems. These are all business thinking.
Is business thinking, the simpler the better.
Do you know any good business books to recommend? Welcome to express your opinions!