Scheme I of Corporate Public Welfare Activities
Purpose of the activity: In order to build a practical marketing platform for college students, let them give full play to their talents, and at the same time strengthen exchanges and cooperation between enterprises and students, and realize a win-win situation among enterprises, students and society, baise university Enterprise Management Association and Guangxi Zhuangzhuang Dairy Co., Ltd. held a grand meeting? Zhuangzhuang cup? Marketing competition.
Two. Activity time: April 28th to May 30th, 2000.
3. Location: within the urban area of Baise.
Fourth, the content of the activity: for public welfare? Marketing actual combat is the theme, and actual combat marketing competitions are held all over Baise. 2-3 people sign up for the competition as a team. During the competition, the contestants should write a marketing planning report on the promotion of Baise Zhuangzhuang Dairy as the scoring standard for the finals. At the same time, the winner of the third place in Guanya will receive a cash award and a certificate of honor, and all participants will have the opportunity to visit and study in the Zhuangzhuang dairy production base.
Verb (abbreviation of verb) entry form: The marketing contest adopts the team entry method, requiring 2-3 people to form their own teams, combining men and women, and can cross grades and majors. Number of teams: It is estimated that 5-6 teams will sign up for the competition, and each team will choose a team leader. The number of participants is about 18.
Intransitive verb awards and prize setting
Seven. Capital budget:
1, honorary certificate and bonus 2500 yuan.
2. The poster fee is 50 pounds.
3. Entry Work Permit 45
5. The expenses for publicity of the athletes' activities are 200 yuan.
6. Other expenses 150
A total of 2945 yuan, the cost of this activity is provided by Guangxi Zhuangzhuang Dairy Co., Ltd.
Eight. Implementation of activities:
Activity flow:
Registration for marketing training (Chairman of Guangxi Zhuangzhuang Dairy Co., Ltd.)? A month-long marketing competition? Visit the milk production base? Submit the actual marketing experience and the marketing plan of Guangxi Zhuangzhuang Dairy in Baise? Award ceremony? Implementation of public welfare activities.
Registration time: April 25-March 27.
Competition process:
1.Registration will start on April 26th.
2. Marketing training on the afternoon of April 28th.
Conduct pre-combat training for applicants, including company culture, dairy development direction, practical marketing skills, etc., so that players can understand the rules and precautions of the competition, and the company will provide detailed information for players to have a direction guidance in the actual marketing process.
3. Marketing Competition from April 30th to May 30th.
Taking sales performance as the main scoring basis, at the same time, during the competition, players can use various marketing planning schemes for publicity without violating the rules, and their planning schemes will also be scored and evaluated. In marketing practice, the participating teams can publicize the word-of-mouth of public welfare activities, and Zhuangzhuang Company will spend 8% of its sales on public welfare activities.
Visit the milk production base in April and May 15.
Under the leadership of your company, the contestants and some members of the enterprise management association visited your company's milk production base.
5. Submit marketing practical experience and marketing planning scheme from May 23rd to May 24th.
After more than half a month's actual combat, the contestants have a full understanding of Zhuangzhuang dairy industry and market demand. In order to assess the ability of the contestants to combine theory with practice, the team will give a live explanation in the form of ppt.
6. Award ceremony on May 30th.
The venue of this competition is the multimedia classroom on the first teaching center of baise university 106. At that time, Zhuang Zhuang dairy manager, school leaders and representatives of various societies will be invited to visit and guide the competition. In the finals, each team will take the stage to show all aspects of the competition and accept questions from the judges and the audience. The selection criteria of this competition mainly depends on the total sales, but in order to increase the appreciation of the competition, the defense session can be held in the final, and experts can comment on the spot. After the competition, various awards will be announced, and certificates and bonuses will be awarded on the spot.
Nine. Follow-up activities:
After the game, each team member will implement his own public welfare activity plan.
Scheme II of Corporate Public Welfare Activities
I. Purpose of the event
Will love activities be based on it? Government guidance, non-governmental operation, social participation, and people benefit? Principles, fully mobilize and guide social forces to help the weak and help the poor, and establish a good image of caring enterprises. By being close to people's lives? Love activities? Carry out daily activities such as "helping the lonely and helping the needy", increase assistance to the needy, provide them with timely and necessary care and social assistance, and build a harmonious society.
Second, the activity slogan
Love is dedicated to the loveliest person.
III. Contents of activities
1. Pre-publicity started. In-depth and detailed publicity was carried out through the municipal radio and television station, and it was widely spread? Love activities? Purpose and principle of public welfare. Actively strive for social support, mobilize enterprises and units and adopt the principle of voluntariness? Love activities? Donate moon cakes or other daily necessities.
2. Timetable of Love Activities
(1) September 5th? 18: Related content was repeatedly played in the rolling subtitles of the city TV station to encourage mooncake manufacturers to donate money. At the same time, a report hotline was announced, so that TV viewers can find donors around them, and viewers can participate in it and form an interaction.
(2) September 19? 2 1 day: determine the partner; According to the information provided by the audience, sort out the recipients and make a condolence route.
(3) 22nd or 23rd: * * The Qionghai Municipal Committee of the Communist Youth League, the municipal TV station, representatives of caring enterprises and volunteers from caring society formed a condolence group, went deep into the grass-roots units, visited the poor people's homes and sent condolences (mainly moon cakes).
3. Carry out love transfer and establish pairing service. Combined with volunteers Hainan Love Society? If you love him, just go with him? Caring for the young and the old, mobilizing volunteers and the information collected in this activity? Lonely old and young? Establish a pair relationship, promote everyone's growth with love, and help everyone with sincerity.
Four. Related matters
1, mutually beneficial resources that need to be integrated.
(1) Media resources: The overall publicity activities belong to social welfare activities, and the media will pay extensive attention. Therefore, the popularity and public reputation of enterprises can be improved stably and quickly in a short time, and more word-of-mouth capital can be won for enterprises.
(2) Government resources: Send warmth to the needy people through public welfare activities, and narrow the distance between the government and the masses, thus laying a solid relationship between cadres and the masses.
(3) Enterprise partner resources: using full-time support status to carry out joint activities is equivalent to advertising opportunities for enterprises.
(4) Social resources: The radiation effect of public welfare activities will leave a deep impression on the corporate image in the public mind and establish a good brand image and social public welfare image.
2. Corporate publicity and planning.
(1) Provide professional special planning and implementation for caring enterprises.
(2) Promote caring enterprises in print media, TV media and online media reports.
(3) Love enterprises enjoy the rights of banner advertising, naming cultural shirts and using video materials.
(4) Caring enterprises have the right to promote products or brands in combination with this activity, or to promote commercial activities in combination with this activity within a limited time.
(5) At the end of the activity, a banner will be presented to the caring enterprise as a souvenir.
3. The recipients are former red women soldiers veterans and revolutionary disabled soldiers living in Qionghai countryside.
Note: All sponsorship terms are negotiated according to the sponsor's requirements, and the agreement is finally signed by both parties.
Plan III of Corporate Public Welfare Activities
First, the project background analysis
(A) SWOT analysis (strengths/weaknesses, opportunities/threats)
Advantages:
1, Renci Hospital is a trauma surgery hospital in Huaihai Economic Zone.
2. Renai Hospital has advanced and perfect medical equipment, a strong team of doctors and many well-known experts in Xuzhou.
3. The medical technology and level of amputated limb replantation in Renai Hospital are well-known in Xuzhou and even Huaihai Economic Zone.
4. Renai Hospital has invested a lot of money in the construction of hospital equipment and medical team, making the hospital gradually develop into a modern garden-style three-level first-class general hospital with specialties as the mainstay and comprehensiveness as the supplement.
Disadvantages:
1, Renci Hospital is located in Jinshanqiao Economic Development Zone, which has been restored in the scenic spot, but it is far away from the urban area and there are no mature communities around, so the business volume of the hospital is obviously affected.
2. Although the hospital has a certain influence in the society, it is only a simple department or medical project, and the brand image of the general hospital has not really been established.
3. The work of the hospital is basically in a period of gradual establishment and improvement. During this period, the overall competitiveness of the hospital is weak.
4. The competitive position of Renai Hospital is not ideal.
Opportunities:
1, since the establishment of the hospital, a large number of advertising media have been made, which has accumulated certain publicity effects among the masses, but these publicity effects are not equal to the brand image of the hospital, but only promote the establishment of the brand image of the hospital to a certain extent.
2. The government has introduced many corresponding management measures and restraint measures to solve the problem of people's difficulty in seeing a doctor, which has played a great role in further purifying the competitive environment of medical institutions.
Jiangsu Charity Federation was established last year. At present, there are various types in the province. Charity supermarket love supermarket? There are more than 400 charitable hospitals and nearly 400 medical stations. Care for the elderly, help the young, help the students and help the poor? The principle, in the province began to implement six? Sponsor thousands of people? Project.
4.65438+February 3rd is the International Day for Helping the Disabled, a public welfare day for the whole society to care for the disabled and mentally retarded, and a good opportunity for many hospitals to show their social responsibilities and social values.
Threats:
1. In the eyes of consumers, Xuzhou's more advanced medical institutions include Xuzhou Central Hospital, Affiliated Hospital of Xuzhou Medical College, First People's Hospital of Xuzhou, Third People's Hospital of Xuzhou, and Xuzhou Traditional Chinese Medicine Hospital. Many of these hospitals are stepping up their own improvement and development;
2. The doctor-patient relationship has always been a headache for medical institutions, and Renai Hospital is also facing the problem of dealing with the doctor-patient relationship.
3. The abnormal and irregular behaviors among hospitals, doctors and patients reported by news media have reduced patients' trust in hospitals and caused vigilance, which has seriously developed into hostility, resistance and rejection;
4. The new hospital is faced with the dilemma of improving its image and expanding the amount of diagnosis and treatment. To improve the image, it is necessary to expand investment. If the amount of diagnosis and treatment does not go up, it means that its income will not go up, and it is difficult to ensure the investment in expanding its image.
(2) Analysis of project details
Renai Hospital, literally, including? Kindness, kindness, kindness and charity? It has a certain sense of social responsibility. Therefore, actively participate in charity activities and build Xuzhou Renai Charity Modern Hospital, which reflects the social value of Renai Hospital.
Due to the increase of various pathogenic factors and the growing population base, the number of newborns with birth defects in China is also increasing year by year. According to incomplete statistics, there are about160,000 newborns in China every year, and the birth defect rate is about 4% (heart disease 0.8%, varus 0.27%, cleft lip and palate 0.654.38+09%), with about 640,000 new birth defects. With the development of modern medical technology, more and more birth defects can be recovered through treatment. However, in the real society, many families are unable to pay for these children who can recover from surgery because of poverty. Poor parents, poor children, looking forward to a miracle in helplessness; But what appears in front of them is often the long-term pain or even the early death of children. Without the support and help of the state and all walks of life, there will be one family tragedy after another.
The annual activities to commemorate the International Day of Disabled Persons from 65438 to February 3 are aimed at promoting people's understanding of disability issues, encouraging people to safeguard the dignity of disabled people and safeguarding their rights and happiness. At the same time, it is also to increase the sense of accomplishment of disabled people when they are integrated into political life, social life, economic life and cultural life. The theme of the International Day of Disabled Persons is based on the goal of enabling disabled people to fully and equally enjoy their human rights and participate in society.
From the National Day for Helping the Disabled in May to the International Day for Helping the Disabled, the whole society and even the whole world are paying full attention to the disabled and contributing to their survival and life. Charity activities aimed at helping the disabled have attracted more and more attention from the society and the media.
(iii) Initial objectives of the project
Through the activities of 12.3 International Helping the Disabled Day, we will attract the close attention of social media and attract the attention of social audiences, and call on the whole society to participate in Renai Hospital through the activities. Caring for life and caring for the disabled? In charity, the compassion of the hospital is gradually conveyed. Charity? Social image.
Through the propaganda effect of the media and the development of a series of follow-up service activities in the later period of Ci Hospital, the position of Ci Hospital in the eyes of consumers has gradually been established. Xuzhou renai charity modern hospital. Brand image.
Second, the project planning ideas
1, with? Charity? As the theme, a series of charity activities were carried out to make the charity activities initiated by Renci Hospital develop into charity movements.
2. According to the specific situation of the project, the activity cycle can be divided into the following three stages: the pre-news hype period, the activity climax period, and the image maintenance period of the 12.3 International Helping the Disabled Day.
3. Three-stage division
News hype period (11.51.1.26)
The main goal: to use the propaganda effect of news media to arouse the public's close attention, attract more people to pay attention to the development of Renai Hospital, and establish Renai Hospital among the public. Charity? Social image.
Main measures: Take the opportunity of 12.3 International Day for the Disabled to publicize the charity image of Renai Hospital. The main operational measures are: care, love, love and concern.
Caring for kindness: development? Tomorrow's plan? Actively cooperate with six Jiangsu Charity Federation? Sponsor thousands of people? Project, the establishment of hospital relief fund for sick and disabled children from poor families, the establishment of special management departments, the establishment of? Good intentions for tomorrow? Foundation, in 12.3 large-scale activities, invited relevant personnel to cut the ribbon for the foundation.
Caring for kindness: Pay attention to the rehabilitation project of sick and disabled patients, invite leaders of Xuzhou Disabled Persons' Federation and main leaders of disabled persons' federations in all districts to visit the medical facilities of Kindhearted Hospital, and visit patients with attending doctors and hospital leaders and offer condolences.
Caring for Kindness: Hospital leaders expressed condolences to Xuzhou disabled self-help groups such as Disabled Art Troupe and Xinyuan Volunteer Service Center, and set up posts to help care for the disabled in Kindness Hospital.
Focus on kindness: apply to Jiangsu Charity Federation to become Xuzhou Charity Hospital, and invite Zheng Weishanxin Hospital, head of Jiangsu Charity Federation, Jiangsu Disabled Persons' Federation, Xuzhou Disabled Persons' Federation and Xuzhou Xinyuan Volunteer Service Center, to write an inscription, calling for the establishment of Xuzhou Foundation for the Disabled.
Form a certain society through early news propaganda? Love and dedication? The atmosphere paved the way for the large-scale charity performance on June 5438+02.3 International Day for Helping the Disabled.
Activity climax (165438+1October 27th 65438+February 4th)
Main goal: Through the preparatory work in the early stage, this stage mainly publicizes large-scale charity performances and pushes the whole charity movement to a climax.
Main measures:
Properly publicize the charity performance of 12.3.
Invited performing groups from Xuzhou Disabled Art Troupe, Xuzhou Special Education Center and Xuzhou School for the Deaf to perform for Xuzhou citizens.
The leaders of Xuzhou Disabled Persons' Federation, District Disabled Persons' Federation and Xuzhou Wish Volunteer Service Center were invited to attend the event. Good intentions for tomorrow? The foundation cut the ribbon.
Set up a mobile or fixed donation box on the spot, so that the caring audience can contribute a charity heart to the disabled on the spot, and all donors have gifts.
On-site advocacy for the establishment of Xuzhou Foundation for the Disabled.
Image maintenance period (after the activity)
Main goal: continue to spread the charity hospital. Charity? Image, to carry out a series of love activities in the hospital.
Main measures:
Dig up touching details in the hospital and spread the news.
Hold a series of love activities.
Continue to pay attention to charitable activities and selectively participate in some public welfare activities.
Plan IV of Corporate Public Welfare Activities
I. Background of the event
In order to carry forward the traditional virtues of the Chinese nation to help the poor and improve the concept of charity for the whole people, the first charity performance of Aisheng Society in _ _ aims to further create a good atmosphere for charity for the whole people, promote charity culture and advocate dedication to love. This party is a perfect combination of charity and local culture. Love passes, and true feelings help students? Dongfanghong Square will hold a benefit performance with this theme.
Second, the purpose and significance of the activity
With ...? Love passes, and true feelings help students? The theme of the charity performance is to guide more citizens to pay attention to the poor students in Jiaozuo and the vulnerable groups around us. We sincerely hope that people from all walks of life will do their part. As the saying goes, a drop of water can make a sea. As long as everyone gives a love, the world will become better!
Advocate citizens to pay attention to the poor students around them with charity performances, arouse the understanding, respect, care and help of the whole society through charity performances, and expand the influence of charity. Advocacy? Dedication, friendship, mutual assistance and progress? Volunteer spirit.
Third, organization
Organizer: Love Aid Society
Supporting units: the general agent of Fuysubhealth Paint Jiaozuo and Jin Dian Wedding Company.
Cooperation and assistance unit:
Co-organizer:
Organizer:
Event name:? Love passes, and true feelings help students? Large charity performance
Activity time: 201x September 1 1 (Saturday)
Venue: Dongfanghong Square
Media: Yang Shan Forum.
Four. Sponsoring company
(a) to coordinate the donation units and determine the intention and amount of donation.
(2) Issue bills for the sponsor company with the official bills of Project Hope.
(3) During the benefit performance, please sponsor the company to come to the stage with a donation card.
(4) Set up exhibition boards around the performance venue to thank enthusiastic enterprises and individuals.
Verb (abbreviation for verb) safety plan
In order to ensure the safety during the activity and make the activity go smoothly, the following security work plan is formulated:
(1) Guiding ideology: elaborate organization, careful deployment, close cooperation, fixed posts, personnel and responsibilities, to ensure that the party is foolproof and the benefit performance is carried out safely and smoothly.
(2) Organization and leadership: In order to strengthen the organization and leadership of the security work of this event, comrades are responsible for setting up a logistics emergency team to arrange, coordinate and direct the security logistics work of this event.
The use plan of intransitive verbs to raise funds
1. aid program: part of the money raised will be donated to poor students (400 yuan/person/semester).
2. When sufficient funds are raised, two libraries (about 8,000 yuan) will be established.