Brand VI (visual identity) refers to a set of design specifications for the visual image of an enterprise or brand, covering design elements such as logo, color, font and typesetting of the enterprise or brand. It is an important part of the external image of an enterprise or brand, which helps to shape the image of the enterprise or brand and enhance the brand value.
Specifically, the meaning of brand VI includes the following aspects:
Logo design: Logo is the most basic visual element of an enterprise or brand, which must be concise, easy to remember and unique. The logo design in brand VI should not only be related to the culture, ideas and products of the enterprise or brand, but also conform to the modern aesthetic trend.
Color design: the color in brand VI should consider emotional factors and market influence. For example, red represents passion and vitality, blue represents stability and reliability, and green represents health and environmental protection. At the same time, the colors in brand VI should conform to people's visual habits and the characteristics of communication channels.
Font design: the font design in brand VI should echo the logo and product style to unify the whole brand image. In addition, the size, thickness, spacing and other elements of the font also need to consider readability and aesthetics.
Graphic design: In addition to logos, graphic design in brand VI also includes graphic elements in various application scenarios, such as posters, advertisements and product packaging.
Zhonghui Design Original VI Design Works