Review in the past: 14 Shenzhen consumer word-of-mouth list counted 83 hot spots, and these "pits" had to be prevented.
Direct Consumer Exposure Platform: Southern Consumer Rights Protection Platform
The financial industry has the property of strict supervision. For Internet consumer finance, which is gradually emerging in 20 10, the supervision of the industry is also strengthening. Whether it is the introduction of guiding opinions and interim measures, or the notification of various violations of consumers' rights and interests, it is a timely supervision of the risks that hinder the healthy development of the industry.
From the consumer's point of view, compared with traditional bank loans, Internet consumer finance has the characteristics of fast and simple process. However, the simplification of the operation process has not reduced the loan risk. Observing the members of the Internet consumer loan supply side, from traditional banks to new consumer finance companies, Internet technology providers, information matching platforms, and even e-commerce, content apps, and lifestyle apps, financial products have also begun to go online.
Compared with the traditional loan business, do new consumer financial products have other costs besides loan interest? In a highly competitive market, are all marketing methods excessive publicity? Under the marketing chaos, can consumers accurately grasp and know the loan cost through relevant disclosure information?
Scoring standard: total score 100. According to the four dimensions of compliance: interest rate disclosure, loan risk warning, capital flow warning, and whether privacy agreement is checked by default, each dimension scores 25 points.
If the product shows the annual interest rate range, score 25 points; If only the low annual interest rate is displayed, you get 20 points, and so on.
In the loan risk warning, if the platform has made two reminders of rational consumption and financial fraud, the score is 25, and only one reminder is 15. If this reminder is too subtle, the score will be reduced appropriately.
The flow of funds is only 25 points and 0 points.
If the protocol is checked by default on the platform, it is 0; if it is unchecked, it is 25; and "Login means consent" is 20.
assessment result
Hidden cost 1: only the lowest daily interest rate is displayed.
Compared with the annual interest rate, the daily interest rate is intuitively more attractive. Because of different products, the interest rate of consumer loans is usually higher than that of traditional personal loans, and the annual interest rate usually reaches 12%-36%, while the actual loan cost is usually only shown in the contract.
Invisible cost 2: the extra service fee is not indicated.
Most products tend to show the lowest annual interest rate. For the service fee included in the loan, there are few obvious hints from major platforms, and the borrowing cost of this part of the fee cannot be ignored.
Intangible cost 3: marketing jargon creates simple borrowing.
General situational marketing. Highlight the advantages of unilateral loans and installment payment to facilitate transactions.
Invisible cost 4: insufficient protection of personal information
Evaluation process
Seven products, such as Suning Finance and Xiaomi's accompanying loan, only show the lowest daily interest rate.
After a consumer claimed that the loan of 47,000 yuan was successful, the staff didn't know to pay back the principal and interest of 8 1 1,000 yuan until they read the contract.
Among the evaluation products, seven products, such as Zhaolian Consumer Finance Good Loan, Lexin installment music, Suning Consumer Finance willful loan, Vipshop will spend money, Meituan's living expenses, where to borrow flowers, and Xiaomi's accompanying loan, only show the lowest daily interest rate.
Where to borrow flowers means "the lowest daily interest rate is 0.02%", and the annual interest rate is not directly indicated.
The service fee rate of external service fee is vague.
Loan costs other than principal and interest are not clearly stated, including service fees and handling fees.
In most loan contracts, the loan interest rate is usually disclosed at the annualized interest rate.
Take the aforementioned consumer teacher Chen as an example. According to his loan contract, the loan principal is 47,000 yuan, which will be repaid in 45 installments. If the monthly loan interest rate is 2%, the annualized interest rate is 24%. In addition, the loan also includes 0.667% of the monthly customer service fee, so the annualized fee is 8.004%. Therefore, the annualized comprehensive interest rate converted by Mr. Chen is 32%. According to the repayment method of equal principal and interest, Mr. Chen will make a fixed monthly repayment of 1805.98 yuan. The total loan interest is 25,698.59 yuan, and the accounting subject is F.
From the perspective of loan service providers, we should pay attention to the phenomenon that industry operators take advantage of this advantage and use marketing means to unilaterally highlight the advantages of loans and installment payments to promote transactions. In this evaluation, there are many marketing methods that use marketing terms to promote picture scenes.
30 IOUs means "supporting you, not afraid of goals"; Vipshop means "consumption first, enjoying shopping without pressure".
Suning's willful loans, 360 IOUs and other 14 products have not been reminded of rational consumption.
Some products are easily overlooked in terms of location, font, color, etc. Even gave a warning that "risky loans in the market should be cautious".
Contrary to the sentiment of easy loan, Internet giants with massive data and advanced algorithms have highlighted the controllable risks given by technology in the publicity process. However, for consumers who actually trigger loans, the platform has insufficient reminders of rational consumption and borrowing risks.
However, Gitzo Consumer Finance Consumer Loan, 360 IOU, Suning Financial Voluntary Loan and other 14 products did not remind "rational consumption" on the display page.
Insufficient protection of personal information
The acquisition of specific information is understandable, but the occurrence of out-of-range violations has sounded the alarm for consumers. Today, the use of software should not only explain the scope and purpose of collecting information, but also publicize the scope and purpose of obtaining personal information by third-party SDK. From the consumer's point of view, if users remain alert and fully understand the information that must be submitted and the supplementary information submitted, operators will be forced to improve their design to some extent.
In addition, the third-party SDK will also collect some user information. For example, the bank card identification SDK needs to obtain the bank card number; The face recognition SDK will get face information; When using location service, the location SDK will get the device identification code and accurate location information; When the advertisement push service is turned on, the advertisement push SDK will obtain the device identification code and device location information.
observe
Rational use of lending products
Beware of the hidden risks or traps behind excessive lending marketing.
/p & gt；
20 19,19 At the end of February, the People's Bank of China stated that the People's Bank of China guided the self-discipline mechanism of market interest rate pricing and promoted the work of "expressing annualized interest rates", requiring commercial banks and internet financial platforms to express annualized interest rates in relevant loan products to help consumers understand the real borrowing costs.
After many notifications and reminders from the regulatory authorities, the evaluation results show that annualized interest disclosure has been generally realized.
For the case of charging outside the interest rate, the regulatory authorities also released a signal. In July last year, the Interim Measures for the Administration of Online Loans of Commercial Banks (hereinafter referred to as the Measures) formulated by the China Banking Regulatory Commission was formally implemented. According to the requirements of the Measures, the service fees (and membership fees) originally charged by the cooperative institutions to the borrowers themselves are included in the overall interest rate of bank Internet loans. This move will explain the original vague loan cost in detail. Industry experts believe that it may be possible to provide a higher proportion of profit sharing to the cooperative institutions to make up for the loss of service fees.
It is worth mentioning that consumer finance once took "promoting consumption" as its development significance, and it was recently poured cold water by the central bank. A report of the central bank on February 8 pointed out that it is not appropriate to rely on consumer finance to expand consumption, and there is very limited room for residents' debt to continue to expand. We should be highly alert to the overdraft effect and potential risks of the excessive rise of residents' leverage ratio.
From the consumer's point of view, at the end of last year, the Consumer Rights Protection Bureau of China Banking Regulatory Commission issued the sixth risk warning in 2020, reminding consumers: we should establish a rational consumption concept, rationally use lending products, choose formal institutions and formal channels to obtain financial services, and be alert to the risks or traps hidden behind excessive lending marketing.
Design: He Xin
Related Q&A: What should I do if the loan quota is frozen? The reason why the amount of the loan with a good term is frozen is generally because you have overdue debts. In this case, recruiting a good term loan will freeze your quota and make it impossible for your account to get a loan. Generally speaking, there are three situations: 1. There is something wrong with the credit limit. Users are required to have a sesame credit score of more than 600 points before opening. When your sesame score decreases, your good loan account will be frozen; 2. The repayment record is poor. If the repayment is always overdue for one or two days, it is likely to be frozen; Maintaining a good repayment record will increase the trust of Zhaolian in you and increase the amount you can use; 3. Long-term overdue must prevent long-term overdue repayment. This kind of overdue will affect your personal credit, and it is more difficult to unfreeze the account after freezing. Although your quota has been frozen, it does not affect your normal login. You can repay the overdue debt after logging in, and then your quota will be restored. After the restoration, you can continue to use other services. After the overdue amount is returned, the amount will not be unfrozen immediately, and it needs to wait for system review. The exact time is uncertain, but it can definitely be thawed on the same day.