See how infinity can deceive people.
"Infinite pole product" blows endlessly.
A publicity material exposed the tricks of Guangdong Lijinji Nutrition and Health Products Co., Ltd.
A few days ago, the author visited an old friend in Ningbo, Zhejiang, without saying hello beforehand. Because of the nature of my work, I often stay in one place and leave in a hurry. I got off the train and made a phone call, only to know that my friend was in poor health recently, and I didn't have the habit of giving gifts to my relatives. But since I went to see my friend who was in poor health for a long time, I naturally wanted to talk, so I ran into a nearby health food store and bought some nourishing health products.
At the counter, after being persuaded by the clerk, I finally bought several boxes of Infinitus oral liquid for men. In addition to what I bought, there were also promotional materials warmly presented by the waiter. I always think that big brands are credible, but I think this publicity material shows that this original trust is simply nine Niu Yi hairs.
It is clearly written in this "information" that Infinitus Lady Oral Liquid can nourish yin and replenish blood, regulate endocrine, improve physical problems caused by blood deficiency in women of all ages and delay the traces of time. Its efficacy and characteristics are based on nourishing kidney and yin, nourishing blood and regulating spleen and stomach, combined with a variety of nourishing natural plant ingredients, calming the nerves, delaying aging, beautifying and strengthening the body, and so on.
The author sorted out the efficacy mentioned in the publicity materials, and there are at most five kinds! Can a health food have so many functions? According to common sense, the health food approved by the Ministry of Health has no more than two or three effects! The reporter learned from the Ministry of Health that the approval number of "Infinitus Lady Oral Liquid" is Wei Shi Jian Zi [1997]No. 122, anti-aging and immunomodulation, and the approval number is 1997/04/24. Similarly, the "Infinitus Oral Liquid for Men" approved by the Ministry of Health has the functions of anti-fatigue, hypoxia tolerance and immune regulation, while the propaganda bomb has added the functions of "warming kidney and strengthening yang, benefiting qi and strengthening bones and muscles".
Oddly enough, the author saw from the company's product-related website that the approval number of "Infinite Pole Calcium Tablets" produced by the company turned out to be: Yue Wei Shijianzi [2000]No. [079]. According to the introduction of the health department, there are two national approval numbers for health food. One is the approval number before the establishment of the US Food and Drug Administration, which was approved by the Ministry of Health, and the other is the approval number after the establishment of the US Food and Drug Administration, which is the State Food and Drug Administration. But in any case, there will be no such approval as "Guangdong Health Food, Health Word", because health food needs to be reported to the health administrative department of the State Council for approval, and the local health administrative department has no right to approve health food.
The author learned from the Ministry of Health that the owner of the approval number of Wei Shi Jian Zi [2000] No.079 is Qin Weikang Capsule produced by Dunhua Changbai Mountain Biological Products Co., Ltd.
In addition, "Unlimited Red Fruit Clear Dew" is also advertised in this publicity material, claiming that it has the effects of "clearing away heat and reducing fire, moistening intestines and expelling toxins", which can effectively relieve symptoms such as poor sleep, and can also help relieve constipation, strengthen body beauty, strengthen spleen and appetite, and promote digestion and digestion. But unlike the former, this "Infinite Red Fruit Clear Dew" does not have the approval number of the health food "Police Mobile Force". It also has so many functions, but unlike the above, it is an ordinary food and has not been approved by the state.
According to this information, many Infinitus products are also effective for chronic bronchitis, asthma, hypertension, fatty liver, diarrhea, leiomyomatosis, chronic hepatitis, chronic nephritis and other diseases.
Is this product really so amazing? The above publicity has been effective. It is reasonable to say that these products should be a kind of medicine, but why is this product a "food" and only has the batch number of "Food Zhun Zi" or "Food Jian Zi"?
On April 6th, 2004, when the company verified the situation with this newspaper, it said: "The promotional materials are not the ones allowed by our company at present, but they may be the formal promotional materials printed by some dealers without our company's approval, or they may be the promotional materials that our company has already banned, but some dealers are still illegally using these promotional materials", and said that the author consulted the contents under the column of China Health Network's enterprise and product introduction, but did not get the publication of the above contents.
The author interviewed Mr. Chen, the technical director of China Health Network. Mr. Chen told reporters: "All the introductions of enterprises and products appearing on our website need to be charged. It is impossible to launch a product without charge. If an enterprise wants to make an introduction on our website, of course, it must go through all the formalities. Some materials and expenses must also be exchanged through the relevant leaders of the enterprise. For example, when signing a contract and charging fees, the relevant leaders of the company need to sign. Therefore, it is impossible for our website to introduce enterprise and product information. "
At the same time, the author logged on the website of Guangdong South Lijinji Nutrition and Health Products Co., Ltd. and found that as the company's own website, there was also the phenomenon of exaggerating publicity. The author downloaded several paragraphs: "Zengjian oral liquid has the function of regulating immunity and enhancing disease resistance;" Wuji Zengjian oral liquid can effectively regulate immunity, promote the improvement of nervous system and endocrine system functions, and improve sleep quality and mental state. Improve digestive function; Improve liver and kidney function; Infinite pole zengjian oral liquid can improve blood pressure. Efficacy of men's oral liquid: tonifying the kidney and strengthening the brain can effectively improve sleep quality, improve anti-fatigue ability and enhance memory; Improve sexual function and delay aging. The efficacy of children's oral liquid: strengthening the body, which is conducive to growth and development; Regulate the spleen and stomach and promote digestion and absorption; Strengthen brain and intelligence, improve learning ability; Enhance immunity and improve disease resistance.
This is more exaggerated than the publicity materials given to me. So the publicity on this website is also unauthorized, prohibited or illegal? You can't blame the dealer anymore, can you?
In recent years, the slogan of returning to nature has risen around the world, and people are increasingly inclined to pursue a healthy and green life. Therefore, many enterprises take a fancy to the cake of health care products market. The health care products market is surging, and the high profits of health food at present make many enterprises set foot in this field. At the same time, this phenomenon has brought various illegal and irregular advertising phenomena in the market. At present, some enterprises always want to play "edge ball", exaggerate or even falsely publicize the efficacy of their products in product descriptions, confuse the audience, mislead consumers, and let real patients pin their hopes on health care products, but delay the best opportunity for treatment. I hope this phenomenon can attract the attention of relevant functional departments.
Related connections:
Article 22 of the Food Hygiene Law of People's Republic of China (PRC) stipulates that the products and instructions of foods with specific health care functions must be submitted to the health administrative department of the State Council for examination and approval, and the hygiene standards and instructions must be submitted to the health administrative department of the State Council for examination and approval. Hygienic standards and management measures for production and operation shall be formulated by the administrative department of health of the State Council. Article 23 Foods with specific health care functions shall not be harmful to human health. The contents of the product instructions must be true, and the functions and ingredients of the products must be consistent with the instructions, and there shall be no falsehood.
Chapter IV Article 25 of the Measures for the Administration of Health Foods: Food that has not been examined and approved by the Ministry of Health according to these Measures shall not be publicized in the name of health food.
Article 7 of the Interim Provisions on the Publication of Food Advertisements stipulates that food advertisements shall not contain words confused with drugs, shall not directly or indirectly publicize the therapeutic effect, and shall not express or imply the therapeutic effect of the food by publicizing the efficacy of certain ingredients. Article 13 stipulates that advertisements for ordinary food, new resource food and special nutritious food shall not publicize the health care function, nor shall they express or imply its health care function by publicizing the functions of certain ingredients.