Overview of the brand of Mi Xue Bing Cheng;
I believe that franchisees who want to invest in this tea brand must have seen the popularity of this brand in the industry, so we need to know the general situation of this brand in order to know the best place to join Mixue Ice City, which is of great help to our later site selection!
In the whole tea industry, the main brand positioning of Mixue Ice City is to take Shanghai market as the main development area and low-consumption groups as the main audience. Based on this, the profit model of the brand is small profits but quick turnover. 2-Although the unit price of 8 yuan products is low, the sales volume has doubled! Based on these conditions, the main development areas of Honey Snow Ice City are mainly in the 345th line and the county seat. In addition, a large number of second-tier cities in China also have very good development, and most new first-tier cities also have very good development scale! In addition, some regional locations in first-tier cities are also suitable for development. Let's share it with you in detail.
Location of stores in third-and fourth-tier cities:
Compared with the caution of other cities, opening stores in third-and fourth-tier cities is almost always in areas where people gather, which will have a good development! However, even in such a city, it is still not recommended to open in shopping malls. The business hours of shopping malls are usually from 10 to 9: 30 pm, which limits the business hours. Strong brands such as Haidilao can set up special elevators to extend exclusive services and business hours. But basically, tea brands can't be realized.
So when we avoid shopping malls, Bian Xiao personally thinks that the best location is the street shop, and the street is also the main layout of the main development channels of tea brands in the future! Open on the street, not only the business hours are easier to control with the purchase time, but more importantly, it is relatively more controllable in decoration, maintenance and operation. In addition, stores in shopping malls are generally rented at a deduction point, while street shops are basically rented by private bosses, so if the business is good, the profit will be higher, especially after a certain turning point, the marginal profit will be even greater!
As for the right location on the street, there is a steady flow of young students around the university town, which has a demand for drinks but is limited by economic strength, so this kind of crowd is very suitable; The main population lines of the commercial street (as well as the upstream entrance and downstream exit of the commercial street, etc.) ) is also a street shop, so the time is easy to grasp and the consumer groups can be better controlled; Around large communities, this will even be very suitable for first-and second-tier cities. With the continuous expansion of the urban framework, some community MALL have risen, and large-scale community life facilities are perfect. The market around the urban area and university town is constantly crowded, and the new consumption scene will inevitably shift to large communities, so opening stores in such areas will also have this development.
Location of second-tier and new first-tier cities:
At present, in new first-tier cities and second-tier cities in China, the overall cost pressure will be reduced, but in high-consumption cities such as Hangzhou and Suzhou, large CBD should be avoided as far as possible, and in other areas, the spread layout development can be appropriately carried out in the city center. Of course, there are exceptions, such as Zhengzhou, Henan Province. As the birthplace of brands, local brands can occupy highlands! The influence is deeply rooted in people's hearts, so basically no matter where it is opened, there will be a large number of consumers in the local area! To sum up, opening a store in this kind of city, knowing the brand development of the local market, the consumption environment around the target store, the rental cost and many other factors, and choosing a suitable location will make money with great probability.
First-tier cities are suitable for site selection:
Generally, brands that focus on small profits but quick turnover will first avoid the downtown, CBD of the city, and the bustling business districts of first-tier and new first-tier cities, because the store cost is too high, which will greatly reduce the profit margin! Therefore, taking Beijing as an example, there are more than 90 stores in Mixue Ice City, only 3 in Dongcheng District and 3 in Haidian District. The other stores are basically distributed in Tongzhou, Fengtai Changping and other areas, with a permanent population of more than 20 million. Therefore, even if you are far away from the urban area, there will still be a large number of quasi-consumer groups. With ultra-low prices, you can meet the needs of most consumer groups with low life pressure!
Mi Xue Bing Cheng joining fee:
Through the above analysis, we have a basic understanding, so how much does it cost to invest in this tea brand in China at present?
Join provincial capital cities, prefecture-level cities and county-level cities
The initial fee 1 1000 yuan, 9,000 yuan and 7,000 yuan.
Deposit 1 ten thousand yuan 1 ten thousand yuan 1 ten thousand yuan
The management fee is 4800 yuan/year 4800 yuan/year 4800 yuan/year.
The consulting fee is 2000 yuan/year 2000 yuan/year 2000 yuan/year.
The equipment cost is about 60000 yuan, 60000 yuan, 60000 yuan.
The first batch of materials starts at 50,000 yuan and starts at 50,000 yuan.
The decoration budget is 50,000-80,000, 50,000-80,000 and 50,000-80,000.
Rent and other expenses100000 yuan to100000 yuan.
The total investment is expected to start from 300,000 yuan.
Where is the best place to join Michelle Ice City? I believe that after reading what Bian Xiao shared above, you have a clear understanding of this issue. Because the brand has an ultra-low price, no matter where you open a shop, there will be a large number of suitable consumer groups. Therefore, with the gradual disappearance of the short-board effect, this brand will have a broader development market, and the total input cost of such a tea brand will be about 300,000! So if you are optimistic about this tea brand and need to know about the project, please leave a message below, get in touch with the headquarters in time and get more project information in time! Registration Form of Intention to Join Mixue Ice City