Brief introduction of pet website proposal (1):
With the improvement of people's living standards, more and more people like to keep a lovely pet for themselves or the elderly and children at home. Meeting the needs of pets has become a daily worry for many pet lovers. Where can I buy healthy and qualified pet food? Where can I see sick pets? Where can I beautify my dirty pet? These problems seem easy, but no website in China can provide such comprehensive services. And our "life-long" design can just meet these or even more needs.
Pet pet net system is a small-scale e-commerce system based on B/S mode, which can meet the needs of small and medium-sized pet shops to sell pet products online. Building a pet net is very simple. You only need a computer and a network cable to conduct online transactions.
Pet net basically meets the online sales needs of small and medium-sized pet shops, and its main functions include pet display, pet supplies display, shopping cart, cashier, member management, order inquiry, news browsing, pet care knowledge browsing, pet management, user management and order management. Pet display mainly realizes the functions of pet key recommendation, star pet, pet classification query, pet supplies sales list and so on; The shopping cart function establishes a corresponding unique storage space for each user to store the selected pet registration; Cashiers provide customers with the function of paying bills. When the customer decides to buy the pet registration in the shopping cart, he submits the order to the cashier. Member management provides registration and login for each registered user; Background pet management is to provide administrators with the function of modifying, adding and deleting pet information; User management functions include viewing user information and total consumption; Order management is mainly responsible for checking the delivery execution of customers; News management is convenient for administrators to add company news on the home news page; Common sense of nursing is to facilitate members and the public to raise pets better and reduce unnecessary harm to pets accordingly. The design of the pet network pampers her life, fully considers the user's visual feelings, and strives for a concise interface and relatively perfect functions.
Backstage development fully considers that users who use software may not know much about computer software, so many necessary tips and explanations are added in the design process. In a word, a pampered life pet net will be based on a series of functions such as pet information publishing, shopping, user management and pet background management. NET technology, and strive to bring more convenience to our customers and higher sales for the pampered lifelong company.
Company introduction and comprehensive pet service:
Pet comprehensive service is a comprehensive service that can meet all the needs of pets from birth to death. As long as the pet members registered on our website, they can experience a variety of services on our website, including the services that pets need all their lives. Our business mainly includes four aspects: pet medical treatment, pet living goods store, pet etiquette company and pet family service organization.
Mall:
We will be divided into ordinary shopping websites like Taobao and pet group buying websites like Meituan, and we will wholeheartedly establish a pet online shopping paradise. Our website has also set up a special platform (i.e. pet network community) for the majority of pet lovers, including pet forums, pet love fund-raising platforms, activity exhibitions, pet homes, etc., so as to enrich the world of pets.
Feasibility analysis:
At present, the domestic pet industry demand situation and prospect analysis, pets are becoming new members of many families. With more and more families owning pets, the pet economy has attracted more and more attention. At present, * * * and * * have become the five "pet cities" in China in terms of the number of pets and their spending power. In cities such as * * and * *, the popularity of pets is also quite high. Many people in the industry said that with the recent liberalization of the annual inspection fee for pets in the Pet Regulations, more people may join the ranks of keeping pets, and the potential of the pet market in China still needs to be tapped.
The number of pets in China is on the rise: since the end of last century, the concept of pets has risen quietly in China, and has experienced rapid development for ten years, which has gradually attracted extensive attention and attention from all walks of life. By June of 20**, 1 1, the number of newly registered dogs had reached 13963 1, and the number of unregistered dogs far exceeded this number. In economically developed * *, people keep all kinds of pets. At present, * * families have more than 6,543.8+0,000 pets. * * Every year, 54,750 dogs are bought from the pet market. If you count the number of domestic pet dogs, the number of * * dogs will not be less than 1 10,000. This number is still growing at an annual rate of 30%. The sales of the pet industry continue to grow: according to statistics, the total sales of the national pet (dog and cat) commodity market is about 6 billion yuan in the past 20 years; The proportion of dogs in * * family is 55%, and that in * * family is 29.4%. Among them, the total sales of * * pets (dogs and cats) in the commodity market in 20** years is about 65.438+0.95 billion US dollars, and * * is about 3.5 billion US dollars.
On the one hand, these data show the huge gap between domestic and foreign markets, and also show that the domestic market will face greater business opportunities and development space in the future. Especially in the future, with the progress of consumer awareness, rural areas will gradually shift to urbanization, and the number of dogs and cats will gradually increase, which will further promote the rapid development of the entire pet industry. It is estimated that the pet industry in China will maintain a sustained growth of 35% every year.
Such a large market naturally attracts the attention of many businesses. Focusing on the two themes of "making money for pets" (referring to the pet trade itself) and "making money for pets", the market can provide more and more items, and the expenses of pets' food, clothing, housing, transportation, illness and death are also increasing year by year, and individual items that have already faced service upgrades are charged higher. As keeping pets is a cycle of consumption, consumers need to spend constantly, so the pet industry has become a hot industry that investors are very interested in. According to experts' estimates, there are at least 654.38 billion pets in China, and the consumption around pets is at least 654.38 billion yuan.
At the same time, the "pet craze" has also driven the pet economy, and the number of people making a fuss about pet services and pet products has doubled, from pet food and medical care to pet grooming, and even emerging services such as pet matchmaking, funeral, foster care, pet SPA and pet tour groups have emerged. However, due to the lack of supervision and regulation in the industry, "profiteering" and fraud are serious, which is a known problem in the development of the industry. In pet consumption, food accounts for the largest proportion, followed by medical care and pet supplies. Many investors even think that the production and operation of pet products only make a profit, and scramble to eat. In addition to profiteering, the pet industry is in a disorderly state because more and more investors join the rapidly developing pet market and lack effective supervision and regulation.
First, the current demand analysis of pet lovers for pet products and services
Where there is demand, there is supply. In order to meet all kinds of practical needs, this industry has gradually formed an industrial structure with pet breeding, pet food supply, pet medical treatment, pet beauty and other related supporting products as the main products, and this structure is still being enriched and improved. Let's talk about pet farming first, which is the backing of pet trading. Specialized breeding bases not only need a lot of capital and land investment, but also need professional knowledge and technology and related management to support them. Breeding costs are high, capital turnover cycle is long, and it is difficult to start.
However, the potential market prospect is also very attractive. Take dogs and cats as an example. Most of the cats and dogs in our family are ordinary domestic dogs, domestic cats and hybrid cats and dogs. The dogs and cats cultivated in the breeding base are more pure and authentic, and they are superior to ordinary dogs and cats in appearance and temperament.
Nowadays, many farm owners spend a lot of money to introduce rare dogs and cats from abroad, because these dogs and cats are very smart and popular with customers. However, the market price of excellent regular dogs and cats makes ordinary families flinch. Like the noble and classic Himalayan cats raised at the beginning of the 20th century, they have a kind nature, many fans and a sweet voice like a song, but their value is as high as RMB * * 000 ~ 25,000 per cat, and the price of ordinary cats in regular farms is RMB 4,000 ~ 8,000 per cat.
At present, a considerable part of the pet trade is occupied by the "road market". In fact, pet trading is the focus of many pet shops, so the market prospect of pet trading is still very broad. With the reduction of production cost brought by the development of pet breeding industry itself and the improvement of consumers' pursuit of pet quality, I believe the optimization of profit is not far away.
Compared with pet farming, the production and sales of pet food and supplies seem to be much more flexible, which is more prominent in the whole pet industry. At present, China has a certain number of pet food, supplies, toys and other production enterprises, most of which started in the 1990s. Not only the domestic market, but also the huge international market is a bigger temptation, especially since China has joined the WTO.
For the pet industry, the advantages of foreign countries are beyond doubt. For example, some well-known pet food exporting countries, such as * * and * *, compare with similar pet food in China, their products are really good and cheap. However, some business people with keen sense of smell in China are also actively setting up enterprises producing pet products and opening pet supplies stores and shops. Many shops adopt humanized design to cater to people's consumption psychology, such as naming them with the following names: straw pet beds (with sizes); New raincoat; Waterproof sports shoes; White-haired dog shower gel and so on.
If we take * * as an example, every pet's food and supplies are calculated according to the monthly 50 yuan, and citizens spend 600 million yuan on pets every year. In fact, as far as dogs and cats are concerned, 50 yuan a month is a very economical consumption. If you take your pet to a beauty salon or clinic or hospital regularly, plus special pet food and pet toys, the luxury consumption will exceed 1,000 yuan. With the development of economy and the improvement of people's living standards, pet consumption will undoubtedly show an increasing trend. According to statistics, the sales of pet food and supplies alone have increased by nearly 20% in the last 20 years. It is reported that the annual income of pets in a county of Zhejiang Province reaches 200 million yuan. Take foreign figures for reference. For example, every family spends $460 on pets, which reaches $30 billion every year in China. Pet food and supplies are the same, but pet grooming is worse. At first glance, pet grooming sounds like aristocratic consumption. It is true that pet grooming can also be done at home, such as bathing, grooming, trimming fingers and claws and so on. However, just as many families now prefer to spend money to eat out and enjoy relaxation and happiness rather than confine themselves to the kitchen, it is obvious that the service of professional beauty salons is irreplaceable.
In foreign countries, pet beauticians are also divided into different grades. Professional grooming of pets has developed well in foreign countries, Hong Kong and Taiwan, and a medical science and technology training school for pet grooming has also been established in Zhuhai, China. Pet hospitals, clinics and the like are very practical and necessary. Pet care, medical treatment and other majors are relatively strong, especially the medical system, which requires not only professional knowledge and technology, but also necessary hardware facilities such as medical equipment. For the domestic pet industry that has just started, these aspects are undoubtedly backward.
At present, some foreign businessmen have entered the China market by virtue of their own technical and management advantages. If a dog enters such a high-end pet hospital for a comprehensive physical examination, it will cost several thousand yuan. The medical expenses of pets are not cheaper than those of people. For example, veterinarians give pets about six physical examinations every year, and the cost is about 32 dollars, while ordinary patients only need * * dollars to see a doctor. * * The annual medical expenses for dogs are $6 billion. Pet owners in China are willing to pay for the treatment of dogs or cats. Due to the owner's love for pets, the investment in pet medical care has also increased.
In foreign countries, even pet organ transplants are not spared. In the long run, the technical support provided by the medical community is also very important. If some pet infectious diseases can be fundamentally eliminated or prevented by medical progress, people can keep pets without worrying about health hazards, which is of great help to the development of the whole pet industry. With the development of the pet medical industry, the related pet medical industry will also develop. In order to improve the IQ of pets and understand human nature, it is necessary to set up a pet school, so as to cultivate pets needed by all kinds of people.
In addition, considering other factors, such as the owner is far away from home and can't take care of the pet, pet foster care service is needed. In western countries where the pet industry is relatively developed, there are hotels specially set up for pets. On June 9th, 20**, 10, the luxurious stray cat and dog center with a cost of 7 million dollars was officially opened. The center provides modern European furniture and classical music for cats and dogs and is managed by professionals. Stray cats and dogs live a comfortable new life in the center. In Germany, owners often put their pets in pet hotels when they go on vacation. The most luxurious dog hotel in Germany is equipped with tables, leather recliners, cushions, combined cabinets and fireplaces for dogs. And cooking according to the wishes of dogs, there are special recipes. If the owner of the dog misses the dog, he can see his dog online. The hotel will shoot documentaries for dogs according to the owner's needs and send them to customers by email.
However, in China, there are few specialized pet foster families at present, and foster care services are generally attached to other pet management projects, such as animal house foster care, and some domestic companies are trying to develop this business.
Secondly, the current situation of pet net and the unique innovation analysis of this website.
To sum up: Although there are no fewer than 100 pet websites in China at present, these pet net have more or less shortcomings in all aspects, which can not fully meet the needs of consumers and reach the concept of comprehensive pet service. And we just want to build the first boutique pet net in China and meet the needs of pet lovers in the 2 1 century with a brand-new concept.
Features of this website:
(1) Pet etiquette and pet family service are special industries for pets to serve their lives.
Pet etiquette includes: wedding, funeral, photo taking, draft, feeding, etc. Family service agencies for pets include: community activities such as boarding, growth record, registration, birth, breastfeeding, training, pet agency, beauty, bathing, plastic surgery, consignment, etc. Building community communication platforms includes:
1, Activity Exhibition: This website will upload the latest and fastest information about pet activities and pet exhibitions to the pet house for everyone to watch.
2. Open forums, groups, homepages, post bars, etc. And rely on the power of netizens to raise pets, tell stories about pets, and analyze interesting things about pets for netizens who need help to solve pet raising problems.
3. Cooperate with organizations and adoption agencies that protect stray animals, build a platform for adopting stray animals, and raise money for stray animals; Let all pet lovers help homeless pets or collect their favorite pets here and give them a warm home.
Website profit analysis and business process profit analysis;
1. By charging a certain membership fee to VIP members and registered merchants.
2. Withdraw commission by purchasing ordinary registered users.
3. Charge a certain agency fee by providing an information publishing platform.
4. Collect advertising fees from other enterprises.
5. Charge a certain distribution fee to the members who need logistics distribution.
6. Some materials need to pay a certain consulting fee to download. Difficulties and solutions in website implementation.
1. How to effectively promote the website and improve its popularity?
Promote with software (Android, ios users)
Promotion of communication friendship (promotion in mutual communication between pet lovers)
Attract attention in various guest books, forums, chat rooms and press releases.
Online activity promotion (holding pet talent show and pet talent knowledge contest)
Outdoor Activities Promotion (Market Research Report)
2. How to stand out from the competition?
① Improve the after-sales service system.
② Require the fastest information update.
③ Continue to extend the service and industrial chain (meet the needs of consumers as much as possible).
④ Introducing quality assurance system.
⑤ Increase preferential activities.
Third, the technology and budget required for website establishment.
The pampered life pet net system is developed by adopting the current mainstream computing structure-B/S mode, and the foreground development tool is Microsoft Visual Studio 20**. It is a visual and object-oriented Windows development language, which is easy to use, universal and efficient. Microsoft SQL Server 2005 is selected as the database development tool in the background, which can handle a large amount of data, maintain data integrity, and provide many advanced management and data distribution functions. It has also made important improvements to the security module of the database platform, provided more accurate and flexible control methods in strengthening data security, and determined the necessary steps to help establish and support secure computing, as well as to help deploy and maintain a secure environment.
These two development tools have powerful functions and good interfaces, so they are feasible as the development tools of this system.
Budget:
1) demand development: 4920 yuan.
2) User interface design: 1**0 yuan.
3) User demand review: 2**0 yuan
4) Modification requirements: 1**0 yuan.
5) Write a demand statement: 560 yuan 2)
6) Design: 4**0 yuan appearance design: 1**0 yuan.
7) Design and compilation of database ER diagram: 560 yuan.
8) Design review: 2,240 yuan 3)
9) Website front interface: 3840 yuan
10) background management system: 3840 yuan.
1 1) system integration: 2300 yuan.
12) System integration test: 1**0 yuan.
13) environmental test: 1 180 yuan 5)
14) Submitted: 3920 yuan.
15) online exam: 1480 yuan.
16) Network acceptance: 2440 yuan.
17) Total budget: 22,940 yuan.
Summary:
Through the design and development of pet net, we have deeply discovered the shortcomings of pet net, and will make improvements in the process of loving pets, so as to better provide services and products for more pets in the new era.
Pet website planning book (2) 1. Pet website positioning
The so-called website positioning refers to what role the website plays on the Internet, what core ideas it wants to convey to the target group (audience) and what role it plays through the website. Therefore, the positioning of the website is quite critical, which is the strategy of website construction. The structure, content and performance of the website are all around these positioning.
The initial positioning of pet website construction is: pet community network; Long-term positioning is: pet community, comprehensive e-commerce network of pet-related resources. Pet website construction goal
The initial goal of pet website construction: to build the website into the most professional, comprehensive and promising website in six months; Carry out the initial website promotion plan to ensure the continuous and rapid growth of website visits and meet the following standards: after the website is initially completed in the second month, it will achieve 500 daily visits; After the initial promotion in the sixth month, the website has more than 3,000 daily visitors and more than 30,000 registered people. This website outlines the pet community and online shopping centers for pet-related products. The homepage is lovely, full of pet information and pictures.
Specific content:
1, [pet community BBS]
2.[ Company Introduction]
3.[ Pet Sales]
4.[ Pet Foster Care]
5.[ Pet Club]
6.[ Pet Products]
7.[ Pet Mall]
8.[ Other columns]
Second, the website technical support
1, the serial number website constitutes the description of the effect of using the technical name.
1, "Other Countries" All Text Pages in pet net
2. Still pictures
3. Form HTML
4. Spreadsheets, video clips, sound clips and other applications are directly included in the document.
5, website dynamic menu
6. Dynamic icon JAVASCRIPT 1. Link multiple objects in a web page.
7. Interact with online customers.
8, so that client applications can be developed.
9. Gently update the webpage frequently.
10, dynamic data
1 1. Publish online documents, including titles, texts, tables, lists and photos.
12. Search online information through hyperlinks.
13. Forms designed for remote services can be used to retrieve information and order products.
2, such as community BBS system, online mall system, website background management system.
1, ASP runs fast, and it provides a framework for building Web applications using HTML, scripts and ActiveX server components. ASP documents can be created by embedding scripts in HTML pages. When a user requests ASP, the server executes the script embedded in the page, and the output of the script is part of HTML, so that any browser can browse the page.
2. You can nest HTML or other scripting languages (VBScript, JavaScript).
3. It is a scripting language running on the WEB server, and the program code is safe and confidential.
4. This can continue to expand its functions by using ActiveX controls.
You can access all kinds of databases easily.
6, suitable for all kinds of browsers
3. What happened on the website?
1. Using CSS technology, the web page will give people a pleasing and elegant feeling, and the color change of fonts will make the home page more vivid.
2, the code is very short, but it has achieved remarkable results.
3. Commodity information
4. Online shopping mall
5. Community BBS database
4. Perfect customer data processing.
1, fast data query capability
2, the basis of e-commerce
3. Main animation
4.Flash 1, a dynamic icon, attracts tourists with attractive animation.
5. Enhance the attraction of the website
Three. List of website construction and promotion expenses
Network basic cost:
Network cost:
Project cost (yuan)
English international domain registration
500M virtual host
20 users * * * enjoy server type.
Support multi-person online large-scale community 2000 yuan/year
372 1 Network Real Name: Its country is 500 yuan/month/year.
Total: 2,900 yuan
Website technology production cost:
Website development project cost (yuan)
The overall design of the website is 2000 yuan.
Website Information Publishing System 500 yuan
Online mall system 2000 yuan.
BBS forum system 2000 yuan
Website background management system 1500 yuan
Total: 8,000 yuan (including six months of free maintenance and technical support)
Total cost of website construction: 10900 yuan (RMB)
I recommend it carefully.