This paper analyzes the prospect of painting and calligraphy auction and how to develop the market demand of painting and calligraphy collection.

China's calligraphy and painting art is the essence of China's traditional culture, which depicts the broad, firm and heroic national spirit of Chinese sons and daughters, and integrates China's literati's understanding of nature, society and its related politics, philosophy, religion, morality, literature and art since ancient times. With such rich and splendid culture and art, China's paintings and calligraphy have already occupied half of China's art collection market. No matter ancient times or today, no matter princes or merchants, they are proud of getting a masterpiece.

"Ancient calligraphy and painting" is hard to find.

Throughout today's China painting and calligraphy market, ancient painting and calligraphy and modern painting and calligraphy have always been the focus of the main capital pursuit. Ancient paintings and calligraphy have always been at the top of the collection price because of their extremely precious historical and artistic value and scarcity of resources. No matter how the market fluctuates, the ancient calligraphy and painting market is always in a relatively stable upward trend. However, exquisite ancient paintings and calligraphy were highly concentrated in the hands of the royal family and a few people as early as the middle of the Qing Dynasty. Most of them were lost at home and abroad in the war of the late Qing Dynasty and the Republic of China. After ten years of cultural catastrophe, they survived for a long time. After the national rescue protection, there are only a handful of fine Gu Shuhua that can be collected and circulated.

"Modern calligraphy and painting" has reached its peak.

In recent ten years, due to the inflation caused by the sustained and rapid growth of market economy and the single domestic investment channel, a large amount of monetary capital has entered the field of art collection for the purpose of maintaining and increasing value. The artistic value and economic value of modern famous paintings and calligraphy have also reached the peak, and the price has soared like a rocket. A few fine works even surpass ancient calligraphy and painting to occupy the top spot in art trading. However, the price of tens of millions and hundreds of millions is daunting to most people, and it will eventually fall into the hands of a few super-rich people and will not be sold easily. There are fewer and fewer famous modern paintings and calligraphy available for collection in the market.

"Contemporary calligraphy and painting" has great potential.

At present, from the perspective of painting and calligraphy collection and investment, contemporary painting and calligraphy is an excellent direction, including two levels of works.

The representative works created by contemporary famous painters and painters are the first to bear the brunt: contemporary famous painters and painters refer to painters who currently enjoy a high reputation in art and have achieved great success in the market; Creating high-quality works refers to works that can represent the highest artistic level of these artists, or works that are well-known far and near, such as Jia Ying's Deep Valley and Fan Ceng's Lao Zi's Going through the Customs. One of the reasons for this situation is that the creative peak of some famous artists has passed, and their masterpieces are difficult to present. Because of the superior economic conditions, some devout artists are often more willing to keep their hard-working works around, which makes the masterpieces of contemporary masters of painting and calligraphy tend to be limited. On the other hand, people's demand for maintaining and increasing the value of assets in the bubble economy and the aesthetic requirement of attaching importance to spiritual unity in the fast-paced and high-intensity social life have given birth to a huge demand for a new round of high-quality works of art, and the contradiction between supply and demand will inevitably lead to an increase in the prices of works by famous contemporary painters in China. 20 1 1 autumn auction, a masterpiece of contemporary painter Cui Ruzhuo, Lotus Wind in the Prosperity, was sold at Christie's in Hong Kong at a high price of HK$ 654.38+28 million, setting a record for the auction of works by living artists in China. This can already be considered as a signal flare for the upcoming investment boom of contemporary masters of calligraphy and painting in China.

Another potential market for the collection and investment of contemporary calligraphy and painting lies in the works of outstanding painters who have achieved certain artistic achievements and received market attention but have not been fully developed; And the works of young artists who have formed their own unique artistic style. At present, this is a value depression that cannot be underestimated. At present, China's strong national strength, social stability and unity, and rapid economic development have brought great prosperity to cultural undertakings. Coupled with the influence of globalization, China's traditional art has shown a trend of blooming in the conflict and integration with eastern and western cultures, and the traditional aesthetic concept has also been reinterpreted by contemporary young artists full of the spirit of the times. This is a free, unrestrained, eclectic era, an era in which the flowers of art bloom incisively and vividly, so it is also the era that is the easiest to produce results. In the near future, the works of this era will inevitably reach their due value. 10 years ago, the works of john young, Shi Guoliang, Cui Ruzhuo and other famous artists, who were now favored in the calligraphy and painting market, were basically unknown or had little influence at that time, but their works rose to millions and tens of millions in a short period of 10 years. Therefore, outstanding young and middle-aged artists who are in the rising period of creation and have not been fully developed by the market have great potential and are the focus of investors and collectors.

Quoted from Bohai News Network