Then let's take a look at Gree. Gree was already well-known when Jackie Chan spoke. Later, with Dong Mingzhu's own speech, Gree was pushed to a new climax! Dong Mingzhu has become the IP image of Gree. Most importantly, Dong Mingzhu has been silent. He has many business ideas and attitudes towards employees, and also has a strong influence on the Internet!
The gambling between Dong Mingzhu and Lei Jun is a new craze on the Internet. This gambling has been played for two rounds. Because Dong Mingzhu's popularity has always been tied up with Gree, it later entered the automobile manufacturing industry to build new energy vehicles. The amazing policy put forward by electrical appliances makes Gree very angry, but in terms of strength, I think Haier is still a little stronger than Gege!
On 202 1, Dong Mingzhu began to do celebrity programs on TV stations, so his popularity would suddenly increase, so there should be popularity on the internet, on the one hand, marketing planning and promotion; On the other hand, relying on the founder to enter various circles, formulate various strategic policies, and be willing to soak online will also drive the brand's popularity!
Dong Mingzhu is like this, and so is the early Alibaba Ma Yun, who promoted Alibaba's brand awareness; Yu's lectures in colleges and universities inspired New Oriental. Therefore, the IP image representing the founder is very important. Both traditional enterprises and Internet enterprises have a strong driving force! In the field of smart phones, Xiaomi has the image of Lei Jun; Huawei is the image of Yu Chengdong; Glory is the image of Zhao Ming; One plus has the image of Liu, Apple has the image of Jobs, and later there is the image of Cook! Therefore, the driving force of IP value and the bubbling of the founder are very important!
Zhang Ruimin has the style of Han Xin. The more soldiers, the better. After Haier became famous, the local government dumped all the local loss-making enterprises to Haier. If Haier accepts these enterprises, it will get support from local governments in all aspects. Zhang Ruimin took it. As a result, Haier's products and employees have greatly expanded.
But after all, there are surplus employees, and Zhang Ruimin can't get the salary, so Zhang Ruimin has engaged in internal post competition and other activities. The staffing is still there and there is no salary. Start a business in a small group freely, and if you succeed, you will have money. I have come into contact with Haier's computer and mobile phone projects, all of which are brands. There is no unique technology.
Therefore, the strength of Haier's various project teams is very scattered, and there is no overall planning at the company level, so the products are at an ordinary level. Now Haier still has some face by relying on service.
Huawei does a lot of research and development every year, and its products are first-class. Gree also has core technology and first-class product quality.
Let's talk about Huawei first.
When did Huawei become popular? That was when western countries imposed sanctions on Huawei. If Huawei was soft and timid at that time, maybe Huawei would have nothing later.
However, Ren Lao did not give in to the western countries at all, but chose to fight, increase investment in scientific research and stand on his own feet.
Huawei understands that it is not just an enterprise, but its more important mission is to contribute to the development of national science and technology. At that time, Huawei's indomitable spirit of struggle and patriotism deeply infected the public, and everyone began to support Huawei.
After the news that Huawei developed HarmonyOS system was exposed, everyone gave Huawei a thumbs up, because this is the first operating system independently developed by China, and it will be a leap from scratch.
Huawei is now deeply rooted in the hearts of the people. Presumably, other communication equipment manufacturers, Huawei also has a trump card, that is, 5G technology. Huawei's 5G technology is already leading the world, which makes everyone have a better impression on Huawei.
It can be said that Huawei has taken the top spot in the field of communication in China.
Gree, in addition to the performance of its own products, also has its helmsman Dong Mingzhu. Now many things in the society are being hyped, and Dong Mingzhu is a person with his own topic.
In addition, she said a lot of domineering words in public, and everyone has a deep memory of her iron lady image.
Now many enterprises rely on celebrity effect, such as Lei Jun of Xiaomi, Ma Yun of Alibaba, Wang Jianlin of Wanda, Liu and so on. These enterprises rely on leaders to create topics, thus attracting public attention and enhancing their popularity.
Many powerful enterprises just don't have such large-scale publicity, and people in the industry are more aware of their status.
Although Haier is not as hyped as Gree, it still has strength. People get rich in silence.
If you don't listen much, investors will be familiar with it. Judging from the first quarter of this year, Gree Haier, the three giants in the field of white electricity, is getting worse and worse, and is lightly scolded [covering his face].
I think it has something to do with name and pedigree. Huawei and Gree are local brands of local enterprises, and Haier was born in Liebherr, Germany. At that time, even the brand name was not willing to take it seriously, and the last two words of Liebherr were used directly. Now it seems that at that time, there was indeed suspicion of worshipping foreign things and flattering foreign countries, and so did Haima Automobile. It didn't want to have a local name, and directly used the name of the short-lived joint venture company "Hainan-Mazda" to show that it was related to Japan.
Haier went to cultivate immortality.