According to the market research report released by IDC, in the fourth quarter of 20 18, the global smart wearable device market shipments reached 59.3 million units, up by 3 1.4% year-on-year. Among the top five manufacturers, except for Fitbiit, which increased slightly by 3%, the others maintained rapid growth, among which Huawei ranked third with 5.7 million units, with an annual growth rate of 248.5%.
In the smart wearable market, Huawei is terrible not only for its ultra-high development speed, but also for its synchronous improvement in quantity and quality. The rapid growth of Huawei wear is not based on low-end and low-priced products, but on smart watches and smart bracelets with higher technology content. Whether it's the B5 bracelet with a two-in-one design of bracelet and earphone, or the GT watch with a long battery life gene, Huawei Wear has won the recognition of more and more consumers for its innovative product form design and powerful sports and health functions. In the high-end bracelet market, the market share of Huawei bracelet B5 is close to 70%. Recently, He Gang, president of Huawei's terminal mobile phone product line, also announced that the global sales of Huawei WATCH GT smart watches exceeded one million, creating a record of Huawei wearing more than 1,000 yuan.
The reason why Huawei can create a sales miracle is inseparable from Huawei's long-term focus on technological innovation and research and development, in-depth cooperation with authoritative organizations in the field of sports and health, and the continuous development of smart watch usage scenarios. Huawei WATCH GT has achieved a long battery life of up to two weeks and solved the biggest pain point of poor battery life in the smart watch experience, which is the best example. Huawei innovatively used the dual-chip architecture on the HUAWEI WATCH GT watch, and cooperated with the intelligent optimization power-saving technology to achieve a breakthrough in the two-week battery life of smart watches.
For Huawei wear, which continues to accumulate deeply, this technology is just a prism, which reflects Huawei's determination to develop in the field of sports health.
In the field of health, Huawei TruSeen? 3.0 Heart rate monitoring technology was nominated by MWC 20 19 Best Wearable Mobile Technology Award earlier, and Huawei wearable products equipped with this technology became the designated equipment of 30 1 Hospital Heart Health Research Plan. Combined with the heart health research APP, it can provide users with the diagnosis, treatment and follow-up services of arrhythmia. And Huawei TruSleep? 2.0 technology has passed the certification test of CDB Center of Harvard Medical School, accurately identifies six typical sleep problems, and provides 200+ improvement suggestions and personalized sleep services (meditation/exercise-assisted sleep/nap) to improve sleep quality.
In terms of sports, Huawei has in-depth technical cooperation with the world's authoritative sports algorithm company FirstBeat to provide users with intelligent evaluation of sports ability.
Huawei's current sales performance proves that Huawei has gone through the road of improving product experience by focusing on technology research and development, rather than making low-end products by lowering the selling price, and this road is exactly what Huawei smartphones have gone through.
At the P30 overseas conference on March 26th, Huawei also brought a number of new products of Huawei WATCH GT series-Huawei Watch GT Active and Huawei WATCH GT Elegant. The former is biased towards sports fashion users, while the latter is biased towards elegant women.
The dial size of the Active model is the same as that of Huawei WATCH GT released last year. It adopts 46mm series dial and is equipped with 1.39-inch AMOLED screen. The ceramic bezel also incorporates a more exploratory 24-hour scale. The strap consists of two new colors that are more dynamic and energetic, orange and dark green. Using fluororubber material, many high-end watch brand sports series also use fluororubber material. It is not only more comfortable and skin-friendly, but also has excellent waterproof and antifouling properties.
The elegant model adopts 42mm dial design, which sets off the beauty of slim wrist. The strap is made of Italian high-quality cowhide, which is light and soft. Through the original ceramic coloring process in the industry, the elegant ceramic bezel presents a fashionable and luxurious magic pearl texture, which perfectly interprets the fashion aesthetics of black and white tones.
In terms of functions, Huawei WATCH GT Active and Huawei Watch GT Elite have added triathlon recording functions, further enriching the original sports monitoring functions.
After millions of sales, two new products, Huawei WATCH GT Active and Huawei WATCH GT Elegant, were launched at Huawei P30 conference, which expanded the lineup of Huawei WATCH GT series and expanded the market segment. For example, the elegance in the new product is smaller and more fashionable than the current Huawei WATCH GT, which is suitable for users and women with thin wrists. Black and white classic fashion color matching is also very suitable for sports and elegance. People who like sports or pursue generosity and simplicity can find Huawei WATCH GT watches that suit them.
After rounds of shuffling, the smart wearable market has now entered a new stage of development, and smart watches have begun to really pay attention to the user experience. Life, sports monitoring, health examination and mobile payment have become new hot spots, which also put forward higher requirements for manufacturers in related fields.
According to the data of ABI Research Company, it is estimated that the global wearable device market will reach126 billion US dollars in 20 18 years, and will maintain rapid growth in the next few years, and this field will soon become the main battlefield of the giant war. Judging from Huawei's growth rate of 248% last year, this field has also become the development focus of Huawei's terminal business, and it will also be the next explosion point of Huawei's terminal after the smart phone business.