Song Gushu Midea Brand Group Background

Kangping Group is a large group company mainly engaged in R&D, medical and health industry production and sales. The predecessor of this group was established in 2006. Since its establishment six years ago, the group has been focusing on people-oriented, "benefiting the health and safety of the world", constantly innovating around the big health industry, actively enhancing the competitiveness of national medicine and health industry enterprises, and formed a professional medicine and health industry group with competitive advantages in R&D innovation, marketing, mergers and acquisitions, and talent construction. The group's industries involve medicine, health food, medical equipment, biotechnology, commerce, e-commerce, tourism real estate and other fields, with total assets of 654.38+0.2 billion yuan and a total of more than 3,000 employees, including more than 300 R&D technicians. At present, Kangping Group has six R&D and production enterprises-Changsha Kangping Biotechnology Co., Ltd., Harbin Niu Bei Pharmaceutical Company, Hunan Anxin Pharmaceutical Company, Hebei Cangzhou Deneng Pharmaceutical Company, Liaoning Kangbo Pharmaceutical Company, Henan Lantian Pharmaceutical Co., Ltd., and five medical and health food marketing companies-Heilongjiang Dahong Pharmaceutical Co., Ltd., Changsha Biomedical Company, Jinan Goldman Sachs Trading Co., Ltd., Jinan Qiaoshi Trading Co., Ltd. and Jinan Shengjian E-commerce Company. Changsha Kangping biology science and technology co., ltd

Changsha Kangping Biotechnology Co., Ltd., formerly known as Hebei Kangping Biotechnology Co., Ltd., was registered in Liuyang Biomedical Park, 20 1 1. It is a high-tech company focusing on biotechnology and drug research and development. The company has established long-term cooperative relations with China Institute of Medicine, Central South University, Hunan University of Traditional Chinese Medicine and Chengdu Times Pharmaceutical Co., Ltd., and developed and incubated a number of high-tech new drug products and health care products.

The company's industrialization project is located at the junction of Yonglong Road and Liujing Line, and the core products of prulifloxacin tablets and capsules, a new quinolone drug, have obtained the national new drug certificate. The preparation include tablets, granule and capsules. Its main products and annual production scale are: the annual output of prulifloxacin tablets is 200 million, the annual output of children's phlegm-resolving and cough-relieving granules is 200 million, and the annual output of children's paracetamol is 654.38+billion. The annual output value will exceed 250 million yuan.

Hu' nan Anxin pharmacy co., ltd

Hunan Anxin Pharmaceutical Co., Ltd. is located in the beautiful Liuyang River, Liuyang National Biomedical Park, with a beautiful factory environment. Hunan Anxin Pharmaceutical Co., Ltd. was established in 1987, covering an area of 136 mu, with a nearby developable area of about 50,000 square meters and a building area of about 36,000 square meters. There are more than 360 employees, including more than 60 technicians. Main products: tablets, granules, powders, disinfectants for external use, etc. * * * 25 varieties, and now has fixed assets 1.64 billion yuan.

Since 10, it has passed the five-year acceptance and replacement by the drug supervision and administration department twice, and its annual output value has increased from 800,000 yuan in 1989 to 64 million yuan, which has established a firm foothold in the pharmaceutical industry and laid a solid foundation for the development of Hunan Anxin Pharmaceutical Co., Ltd., and its sales share in the provincial market has reached 75%.

After years of efforts and exploration, Hunan Anxin Pharmaceutical Co., Ltd. has firmly established the road of specialization and branding, taking caring for children's health, reducing diseases, improving the safety factor of drug use and helping children grow up happily as its own responsibility, and carefully creating a series of drugs for children.

Through years of solid development, the marketing network has spread all over the country, radiating county, district and township markets. Enterprises have entered a stable, healthy and rapid development track. Good corporate reputation has been unanimously recognized by customers. The company keeps pace with the development of the times, firmly grasps the development factors, adheres to the working idea of meeting the business requirements of customers, improving the comprehensive strength of the company and improving the living standards of employees, adheres to market orientation and strengthens core competitiveness. Take the brand as the link, integrate social resources, meet customer needs, cultivate customer loyalty, and truly achieve: customer-centered, implement humanistic care; Internally, employees are the center and people-oriented management is implemented. Shoulder the concept of collaborative innovation and continuous transcendence, and insist on quality first and brand first. Constantly pursue perfection and transcendence, make full use of capital operation, strengthen the management and integration of resources, improve the innovation ability of enterprises, build excellent corporate brands, create the best return on investment, actively develop, focus on the main business, become stronger and bigger, and repay our customers, society and distributors!

Hebei deneng pharmacy co., ltd

Cangzhou Deneng Pharmaceutical Co., Ltd. is located in the middle of Hebei Province in North China Plain. Since the beginning of Pangu, the Three Emperors and Five Emperors have come to this day. Pangu is located in Qingxian County. He has a long history, culture and rich customs. Deneng Pharmaceutical, formerly known as Qingxian Pharmaceutical Factory in Hebei Province, was founded in 1968. It is one of the earliest pharmaceutical enterprises in Hebei Province and the first pharmaceutical enterprise in Cangzhou City. In June 2003, the company was rated as a high-tech enterprise in Hebei Province by the Science and Technology Department of Hebei Province. In 2004, five dosage forms (small volume injections, tablets, granules, films and capsules), three workshops and 65 varieties of the enterprise all passed GMP certification. It can produce 800 million small-volume injections every year; 65.438+0.5 billion bags of particles; 1300,000 film agent; 1350,000 hard capsules. Its leading products are Xiaoer Xiaoshi Tablets, Xiaoer Huatan Zhike Granules and Xiaoer Paracetamol, all of which are domestic dominant varieties.

Our company relies on scientific management, its own unique corporate culture, and follows the principle of making medicines well and putting quality first. With the aim of maintaining peace and putting people's health first, our products sell well in more than 20 provinces, cities and regions. The company relies on advanced scientific management and testing instruments and equipment, relies on its own unique corporate culture, and organizes production in strict accordance with GMP. The products fully meet the quality standards.

Harbin Niu Bei Pharmaceutical Co., Ltd.

Harbin Niu Bei Pharmaceutical Co., Ltd. is located in Niujia Industrial Park, wuchang city, Harbin, a beautiful ice capital, covering an area of 100 mu. It was established in 2007 with an investment of over 50 million yuan. Is a modern GMP production enterprise, with tablets, capsules, granules production workshop and traditional Chinese medicine extraction workshop, with a building area of 20,000 square meters. The company has more than 280 employees, including more than 50 technicians. The company has advanced professional production equipment and testing instruments.

Harbin Niu Bei Pharmaceutical Co., Ltd. has always adhered to the principle of development by scientific research and survival by quality. While striving to improve the company's independent R&D and innovation ability, we always insist on putting product quality first. In all aspects of the production process, quality control personnel are equipped to strictly control the quality and produce in strict accordance with GMP quality management system procedures and standards. Over the years, Niu Bei Pharmaceutical has always adhered to the business philosophy of abiding by integrity and taking the boutique route. Insisting on honesty and win-win not only won the trust and respect of customers, but also won a broader future development space.

Liaoning Kangboshi Pharmaceutical Group

Dr. Kang, formerly known as Anshan No.5 Pharmaceutical Factory, was established in1998+February. With fixed assets of 65.82 million yuan, it has seven production lines, including tablets, capsules, granules, oral liquid, syrup, wine, pretreatment and extraction of traditional Chinese medicine. On July 30, 2004, it passed the GMP certification of national pharmaceutical production enterprises. There are 228 employees, including 80 with college education or above, 4 senior engineers, 8 engineers and 5 licensed pharmacists.

Dr. Kang is a national key enterprise specializing in the production of anti-tuberculosis drugs. The Likang tuberculosis tablets (isoniazid p-aminosalicylate) produced by Dr. Kang are listed as recommended drugs for refractory and retreatment tuberculosis by the Tuberculosis Control Center of the Ministry of Health and the National Tuberculosis Chest Disease Research Cooperation Group. Sponsored by 1998 national scientific research, it has been supplied to more than 500 tuberculosis hospitals (prevention and treatment institutes) at home and abroad for a long time. The company drafted and formulated the national standard for this product.

1989, Dr. Kang launched the project of Dr. Kang's mass assured drugs, launched the No.2 advertising train of Dr. Kang in Shenyang → Yingkou → Panjin, jointly published the domestic and foreign magazines of Dietetic Science, and opened a special page on popular science in Dr. Kang's Health Square. Anti-influenza antitussive system products such as paracetamol, caffeinated flavanolamine tablets, Zhenkening syrup, loquat antitussive granules, Xiaoer Kechuanling oral liquid and Baohou tablets, as well as new Chinese medicine products such as Tongqiao Biyan tablets, Zhisouning tablets and ZhiJiang Ning tablets, have been sold in more than 2,000 retail pharmacies nationwide. Dr. Kang was rated as a planned enterprise in Liaoning Province, one of the top ten high-tech enterprises in Anshan during the Ninth Five-Year Plan period, and an A-level enterprise with tax credit in Anshan in 2002 and 2003 (only 126 enterprises in the city won this honor).

He' nan blue sky drug co., ltd

Founded in 1982, formerly known as Henan Lantian Pharmaceutical Factory. In 2002, it successfully passed the system transformation from public ownership to limited liability company, and changed its name to Henan Lantian Pharmaceutical Co., Ltd.

According to the national GMP standard, the company has built four production lines of tablets, powders, granules and medicinal liquor, and has two major traditional Chinese medicine protection products: nux vomica tablets and Qian Bai Hua snake medicinal liquor. There are more than 20 varieties and more than 30 specifications such as Jianwei Xiaoshi Tablet, Sanjia Powder, Xiaoer Compound Chicken Inner Gold Powder and Yuxiang Tongmai Agent.

The company's leading products, Qianbaihua snake medicinal liquor and Shi Feng nux vomica tablets, are the essence of the motherland's medical treasure house, refined by using the latest modern technology. It has the effects of promoting blood circulation, expelling wind, removing dampness and relieving pain, and has the characteristics of small dosage, remarkable curative effect and treating both the symptoms and root causes, and is mainly used for treating rheumatoid arthritis, rheumatoid arthritis, sciatica and other diseases. Since it was put on the market, it has been favored by the majority of patients and has occupied more than 70% of the national market.

In 2003, Henan Lantian Pharmaceutical Co., Ltd. invested 26.2 million yuan to carry out GMP transformation. In May 2004, the whole factory passed GMP certification at one time, and a brand-new and leading Chinese medicine pharmaceutical enterprise was presented to the world. Qiao Feng, a native of Jimo, Qingdao, Shandong, was born in 1977. Graduated from military school, chairman of Kangping Group, spiritual leader of Kangping Group, outstanding business leader, young entrepreneur and outstanding entrepreneur. His entrepreneurial experience is legendary, ambitious and broad-minded, and he has worked in many industries. He finally chose to engage in the medical and health industry, a lifelong industry. He is good at marketing, planning and promotion and has accumulated rich experience in cooperation and employment. In recent years, he has mainly focused on capital operation, mergers and acquisitions of pharmaceutical companies and the development and expansion of the big health industry. Now, under the leadership of Chairman Qiao Feng, Kangping Group is developing steadily and healthily in the health industry at an annual rate of 40%.

We always adhere to the values of customer first, employee second and shareholder third. Kangping is engaged in the field of drugs and health products, which will help people's physical and mental health and improve the quality of life of our customers, and Kangping's long-term and stable profits are the public's feedback on this good service. -Qiao Feng will surpass me in the future, and it must be the physical and mental health industry.

Bill gates

In 2003, Qiao Feng resigned from a well-paid state-owned enterprise and started a legendary road to entrepreneurship.

In 2006, Jinan Goldman Sachs Trading Co., Ltd. was established, which opened the road of pharmaceutical marketing.

In 2008, it acquired Hunan Anxin Pharmaceutical Co., Ltd. and entered the field of pharmaceutical research and development.

In 2009, Hebei Deneng Pharmaceutical Co., Ltd. was acquired, which kicked off the merger and acquisition, and achieved product line expansion through rapid integration.

20 10 acquired Harbin Niu Bei Pharmaceutical Co., Ltd. and Heilongjiang Dahong Pharmaceutical Co., Ltd. to realize one-time integration of production and sales.

20 1 1 Holding Liaoning Kangboshi Pharmaceutical Group, greatly increasing the pharmaceutical product line.

20 1 1 Changsha Kangping Biotechnology Co., Ltd. was wholly established, and Kangping Group was formally established.

20 12 Matsutani Shumei flagship store entered Tmall Mall and entered the brand operation of big health industry and nutritious and healthy food.

20 12 acquired Henan Lantian pharmaceutical co., ltd., and the industrial layout advanced into Kangping, Zhongyuan. Purpose: To serve human health and contribute to social development.

Kangping principle: people-oriented, honesty-oriented, honesty-oriented.

Kangping goal: to become the strongest health industry group in China.

Kangping spirit: sincere unity, innovation and development, advancing with the times.

Connotations of Kangping: A healthy Millennium industry and the safety of hundreds of millions of people.

Enterprise personnel: the strong hatch, the superior has shares, the sage is lifelong, and the * * * is rich together.

Corporate mission: healthy operation and win-win together.

Kangping concept: customers first, employees second, shareholders third, seeking unity inside, development outside, optimizing management and strengthening service.

Attach importance to talents, cherish goodwill and strive to create brilliance.

Since its establishment in 2006, Kangping Group has always adhered to some basic core values in business development, such as honesty, cooperation, people-oriented, pursuit of Excellence and so on. These core values are not only the important foundation for Kangping's success in the past six years, but also the fundamental guarantee for Kangping's future development.

As a group enterprise that has successfully carried out business in the whole country, Kangping attaches great importance to integrating the core values of the enterprise with the local culture and implementing the development strategy according to local conditions when developing the local market. In various markets, Kangping successfully combined his core values with local characteristics and put forward practical development policies, namely: seeking unity at home, seeking development abroad, optimizing management, strengthening service, attaching importance to talents, cherishing goodwill, working hard and creating brilliance together.

In this development policy; Seeking unity within is the inherent requirement of Kangping's survival; It is the premise of Kangping development; Seeking external development is Kangping's basic business strategy; Optimizing management is an important guarantee for Kangping to maintain its vitality forever; Strengthening service is the lifeline of Kangping's healthy development; Paying attention to talents is a solid foundation for Kangping's sustainable development; Cherishing goodwill is the fundamental requirement of Kangping's long-term development; Hard work is the working attitude that all Kangping people should have; Creating brilliance is the fundamental goal of Kangping's continuous development and growth. Only by adhering to and carrying forward this development policy can Kangping achieve sustained and stable development and achieve the brilliant goal of sharing prosperity with society.

Seeking internal unity.

The development history of Kangping is a history of sincere cooperation, unity and forge ahead. From the team led by the founder to the tacit cooperation of the leaders of the company's branches, from the joint efforts of the company's employees and marketers to the close cooperation between the regional frontline employees and the functional departments of the headquarters, the spirit of Kangping's unity and cooperation is reflected. Inheriting and carrying forward this fine tradition should be the common commitment of all Kangping people.

Seek external development

Development is the fundamental principle of enterprises. On the road of development, enterprises will retreat if they don't advance. From product innovation and new market development to establishing a stable customer base and striving for greater market share should be the eternal theme in our development. The development we pursue is not blind development, but steady development, which is the overall coordinated, unified and sustainable development of the company.

Optimal management

The rapidly changing market and the profound influence of scientific and technological progress require enterprises to constantly strive for self-improvement, reform and innovation. Therefore, Kangping managers should keep a positive attitude, abandon the idea of conformism, constantly review the operation mode with a high sense of responsibility and innovative spirit, improve the management system, and build an efficient team with clear rights and responsibilities and close cooperation, so as to establish a more competitive and dynamic enterprise.

Strengthen service

Quality service not only includes thoughtful and polite hospitality, rich and solid professional knowledge, sincere and good communication skills, but also includes fast and efficient operation procedures. We should strengthen our service consciousness, implement the concept of customer first, regard serving customers as an unparalleled glory, and make high-quality services and products the source of Kangping brand value.

Attach importance to talents

Talent is the source of enterprise development and the foundation of success. The company must implement the human resources strategy of attracting talents, cultivating talents, making good use of talents and being kind to talents, create a good atmosphere of caring for people, attaching importance to people and putting people first, and improve the professional level and personal quality of employees and marketers through various trainings and practical work exercises. Only with talents can we inject great vitality into the long-term development of Kangping.

Cherish goodwill

Goodwill is a brand advantage, a competitive advantage and the most precious intangible asset of Kangping. Successful goodwill comes from customers' love for products, from the honesty and thoughtful service of employees and marketers, and from the beneficial effects of participating in public welfare undertakings and giving back to society. Goodwill is hard to get, but it is easy to destroy. Everyone in Kangping should start from scratch and shape a good corporate image with practical actions.

Work hard

Hard work is the basic working attitude of Kangping people. Success only belongs to a team with correct goals and perseverance. All marketing staff and employees of Kangping Company should continue to advance with the spirit of self-improvement and perseverance, and carry forward the good atmosphere of seeking truth from facts, being honest and rigorous. They should guard against arrogance and rashness, be modest and generous, and be honest with others.

Create brilliant

The glory that Kangping pursues cannot be measured only by performance or profit. Brilliance is that Kangping products enter thousands of households and bring health and beauty to consumers; Glory is that Kangping people look for career opportunities through Kangping, show their strengths and share their wealth; Brilliance is to win recognition and praise through contribution to society. Let's work together to achieve this lofty goal and create brilliant achievements! As a health industry group, Kangping bears more social responsibilities than ordinary enterprises. "Doctors are kind", and the "kindness" of a health industry group must be enough to realize the purpose of Kangping: "serving human health and contributing to social development". Therefore, in the process of development, the Group fully practices its social responsibility and enthusiastically participates in charity. Since the early development of the Group, every year, 100% employees who meet the requirements for blood donation have been organized to donate blood voluntarily without interruption. As a group company with many industries, the economic development of industrial distribution areas is different, but the social responsibility is the same. Every year, the group requires industrial companies to visit their sufferings nearby and do a good job in helping the elderly, helping students and helping the poor. It is also required to choose poor villages as the designated targets of "sending medicine to the countryside" to help the masses solve the problems of difficulty and distance in seeing a doctor.

The personality charm of enterprise leaders is one of the driving forces leading enterprises to flourish. President Qiao Feng is a low-key, familiar and unfamiliar person, and he will not hide others' difficulties. From enterprise employees to social widows, help if you can. Often help some poor people reported anonymously by the media. Therefore, the group has formed an atmosphere of helping the poor.

With the development of the group, social responsibility has become an inevitable task. At present, the group has formulated the "Five-year Public Welfare Assistance Plan of Kangping Group", which is divided into sub-items, such as helping students, helping the poor, helping the elderly, and people's health. The implementation of the plan will surely embody the "benevolence" of a health industry group, practice its own corporate purpose, and contribute to carrying forward the traditional virtues of caring for others and doing good deeds for the world of the Chinese nation.