Fang De's Wei Yao. Com: We are interested in the new generation Transit Pro "uptime100% full-time operation solution"? Everyone is very interested. What the hell is this? Can you introduce it to us?
Liu Jisheng: The full-time operation of Uptime 100% solution is based on a large number of investigations of light passengers, and some pain points encountered by car owners are found. Light passengers buy a car mainly to make money, but unexpected problems with the car will bring a lot of trouble to the owner. Before today, there was no solution in the light passenger market. The maintenance time of a vehicle or the loss of consumables that need to be replaced depends on memory, but users are busy doing business every day, so it is difficult to remember these things.
In this regard, we have been thinking about how to help car owners solve this problem. Once there is a problem with the vehicle, it will not only affect the user's single business, but also damage the user's reputation or the customer's incomprehension. Therefore, this is a huge pain point for users. No one can solve it, and there was no way to solve it in the past.
Now that big data, digitalization and IT are so advanced, should there be a solution? We think there should be. This is what we have been doing for the past few years, so this time we put forward the "Uptime 100% full-time operation solution". In fact, we want to tell all consumers that we are sure to let you use the vehicle 24 hours a day. We can use our big data and digital capabilities to predict whether there is a problem with your car 72 hours in advance, whether the consumables are used up, or tell you that the vehicle needs maintenance ... so that you will have 72 hours to respond.
Second, even if the user is notified 72 hours in advance, there is no time for maintenance. It doesn't matter. Users can make an APPointment through the app and tell me where you are. Even in other places, there are places all over the country that can fix your car while you are sleeping and then return it to you. If it can't be solved well, I'll lend you the car directly without delaying your business. This is the concept of full-time operation. I will cooperate with you and help you 24 hours a day.
Through the real-time reminder function of industry regulations, the owner can know in advance whether the vehicle can enter the city and whether the license plate is controlled, so as to prevent the owner from losing business opportunities or losing credit due to vehicle problems. This is when everyone is still talking about products, so we will directly solve his living needs and ensure that all our consumers buy this car. As long as he has the strength to work 24 hours a day, I'm sure this car will accompany him 24 hours a day. This is the concept of full-time operation.
Fang: What should I do if I am hit?
Liu Jisheng: If your car is hit, people will think it can't run at all. It doesn't matter. You fix it, I have a spare car. Our original intention is to hope that consumers will not waste the opportunity to make money because of this car.
Xie Guangyao, the first commercial vehicle network: Today, I am very happy to see that the new generation Transit Pro has provided a brand-new solution for the industry. What new value will this car bring to light passengers?
Zhao Fangcheng: Jiangling Ford Light Passenger Family is the first brand of light passengers in China, with more than 800,000 users nationwide; It is also the number one light passenger in the world, with global sales exceeding 6.5438+million. The new generation Transit Pro released by us this time is the best product in Jiangling Ford light passenger family, with the most advanced technology and the best operating efficiency.
The new generation of Transit Pro is not only a product, but also provides customers with a new service in the digital age from the customer's point of view, which is the concept of Uptime 100% full-time operation solution. We are the first commercial vehicle company in China, providing our customers with 24-hour uninterrupted business partners who can help them at any time. I think the new generation of Transit Pro will have great influence among users in the light passenger industry, because he bought not just a car, but a brand-new service, which is his unprecedented service. This service has also been transformed from another angle. We sell not only a cold car, but an ultimate brand and an ultimate service response.
Cui Gang: We all know that consumers are very concerned about products. What are the upgrades and highlights of our new generation Transit Pro this time? ? Zhao Fangcheng: The new generation Transit Pro integrates the latest and most advanced technologies of the whole industry and even Ford. The new generation Transit Pro is a light passenger product launched by China No.6. We have added a 270-degree double-opening tailgate hinge, which is convenient for users to take and put. At the same time, it is equipped with the fourth-generation Ma Ruili 6-speed automatic manual transmission, which is very competitive.
In the whole automobile industry, our customers have long hoped to have such a brand-new model. The design of the new generation Transit Pro combines many genes of Ford family, and adopts Ford's "pioneer innovation" design concept, which has been comprehensively upgraded in appearance, interior decoration, power, emission and technology configuration, so we call it the new generation Transit Pro, a more advanced, professional and enterprising product.
Securities Daily Wang Jin: Recently, everyone is more concerned about your channel reform. After the channel is independent, will Jiangling Ford sell passenger cars and commercial vehicles together or separately? If the passenger car product line is sold separately, how to supplement it so that more consumers can buy more and better Jiangling Ford products?
Liu Jisheng: First of all, passenger cars and commercial vehicles are different customer groups with different experiences and needs, so they are separated. This is the first thing.
Second thing, jiangling motors? For several years, we have been talking about the development strategy of "commercial vehicles and passenger cars simultaneously", but in the past, it was limited by some product lines. In the future, in addition to consolidating the achievements of commercial vehicles, we also hope to make achievements in passenger cars by strengthening cooperation with Ford, so the product line planning is relatively complete. Because a lot of information has not been finalized, there is no way to share it for the time being, but we are absolutely sure to optimize the passenger car channel, do a good job in customer experience and enrich the product line. Judging from the information I have received so far, everyone is looking forward to it. I also believe that there is a complete product line to start the channel reform of this passenger car, because I have participated from beginning to end.
Government procurement information repair: Just now, the propaganda film said that our ambulances accounted for 65%, and the public security law also accounted for a relatively large proportion. How did we do it?
Zhao Fangcheng: The increase of the market share of a good product is more a process of customer word of mouth accumulation. As the first light passenger brand in China, since the first classic Transit was listed in China in 1997, it has been constantly surpassing for many years, not only making itself stronger, but also becoming the first in the industry. There are many product sequences of different brands and models in this industry, which embodies excellent products and strong word-of-mouth effect.
Especially in the public security department and medical and health industry, it is more from the extremely rich adaptability and expansibility of products. Jiangling Ford light passenger family has different driving modes, different fuel types and different usage scenarios from Teshun to New Transit to New Transit, which has adapted to the needs of different industries in China. This expansion of more product lines is very beneficial to the accumulation of our customers.
In addition, Transit can be seen in any public field in China, and its applicability is very extensive, so it has another name called "Amazing King Kong", which is praised and trusted by customers.
China Auto News Chen Guo: High-end is a hot word in China auto consumption market in recent years. How to treat the high-end commercial vehicle market? ? Liu Jisheng: This is actually normal. Just like our pursuit of a better life, it doesn't matter whether users buy a car with air conditioning or not, as long as they can make money and deliver goods. Now users need comfort besides pretending to make money. You can't drive without air conditioning, so the comfort and intelligence of the cockpit are higher. This is a natural phenomenon.
Whether it is a high-end commercial vehicle or a passenger car, this car is not only a tool to make money, but also a home leisure use, including the layout of seats, the networking of vehicles, and even the power of air conditioning. Now, it is very special. I think this is the inevitable development of the industry. All products of Jiangling commercial vehicles have always been passenger-oriented in the cockpit.
Pinhui Automobile Wang Ting: This year, affected by the epidemic, the sales of many car companies have been affected. What is the sales situation of Jiangling Ford light passengers this year? ? Secondly, the digital service you mentioned is very exciting. How is this service technically realized? In addition, will this very distinctive service be applied to all products of Jiangling?
Liu Jisheng: This year, under the leadership of Zhao Zong, our light passengers have achieved a market share of 34%, which is the highest level in history. Of course, it is conducive to the image of "the first car in the war", so thank you again for your help.
Later, many car owners came to buy our cars, because they "were the first car in the war" and made a lot of contributions to the country. Frankly speaking, we have great expectations for the market of 5438+ 10 in June, and there is a great demand for ambulances in February and March. In March and April, the market began to pick up. Thanks to the help of national policies, we have also done a lot of actions during the anti-epidemic period. I remember that we were asked to come back on the second day of the lunar new year, and if we couldn't come back, we would have a meeting at home every day. I am in Taiwan Province Province. I went back to my parents' home for dinner. Grandpa said you didn't want to have dinner with me, or were you talking on the phone? I said of course I would like to have dinner with you. I'm really in a meeting.
The share of light passengers this year exceeded our forecast at the beginning of the year. We didn't expect it to reach 34% so early, so the target I set for Zhao Zong now is 40%. We can really do it. Our team ability is very good, and our products are also very strong, which can lead more industry trends. Frankly speaking, I have always said that this year is a very special year for everyone, and it is also a very special and wonderful year for Jiangling light passengers. This is the progress we have seen in light passengers. I believe that light passengers will be better in the future, and we will have a lot of actions on light passengers.
Second, overtime 100% full-time operation is the best that all commercial vehicle companies can give consumers, but it is technically difficult. In fact, the team of hundreds of people behind us is moving towards this matter every day. How to commercialize technology and how to do it in time with commercialization? Once these things are commercialized, this is a commitment to do well. As I said before, if the collision is unpredictable, how can we promise? So this year, we will use the resources of the whole dealer system to prepare spare cars for users, and have enough confidence in our products, otherwise there will be a large number of spare cars.
Through these forecasting services, we can diagnose the health status of automobiles every day, and the technical path in the middle passes through automobile sensors until how to save and analyze the technology and make a lot of judgments through big data, so it is quite complicated. Frankly speaking, Zhao Zong and I, as representatives of sales companies, are looking at whether these technologies are mature enough and have the ability to be commercialized. Once they have the ability to be commercialized, they will be launched in due course. So I think the answer is very positive. This is a very important step for Jiangling to maintain its position as a commercial vehicle. We are also very happy to do this better through today's Beijing Auto Show. Of course, we also hope that competing products can learn and make this market bigger together.
Weng Yuting, Tencent Auto: Besides ambulances, what other models do we have?
Zhao Fangcheng: There are many kinds of ambulances, such as transfer ambulances, negative pressure ambulances, monitoring ambulances and critical ambulances. In addition to ambulances, there are pickup trucks, disinfection vehicles and cold chain transport light trucks during the anti-epidemic period. Almost all commercial vehicles participated in the anti-epidemic operation. No matter at the national level, local level, or even township hospitals, our pickup trucks are used as disinfection vehicles, and the back bucket of our pickup trucks can hold a lot of disinfectant. In fact, our commercial vehicles are very important products in public health, and all public sectors are involved.
Liu Jisheng: Let me add something. Our share in public security departments or ambulances is relatively high. I learned from the communication with customers that many expensive medical devices need to be installed on negative pressure ambulances or emergency ambulances. Of course, such expensive medical equipment should be put in the best car to ensure that these equipment will not be damaged because of the quality problems of the car. Just like if you drank a bottle of delicious red wine today, would you drink it with only one glass? No, you will buy a crystal cup to drink. If you buy a drink for 3 yuan, it is unrealistic for you to use a crystal cup.
Therefore, when the negative pressure ambulance was built, we asked the consumer whether to change a car because the chassis resources were insufficient. He said that there are millions of medical devices, and it is impossible to take 80,000 or 100,000 cars. Therefore, ambulances and public security companies use cars, and these users will pay special attention to the quality of vehicles. This is also the main reason why Jiangling Ford's ambulance and public security company's used car market share is particularly large.