Three methods and five skills of self-media operation

First, set a good position before posting. First of all, what is the main goal of operating this account? Income generation or drainage? For different purposes, your content, methods and precautions are different. Make plans. Each self-media platform has its own unique preferences. It is unlikely that a style will be popular on every platform, so you should choose a self-media platform that you are mainly concerned about. After choosing a platform, you should be familiar with the rules of the platform, such as what content can be posted? What content is prohibited? What is the red line of the platform? How to use every function of the platform? Besides, which field do you want to choose? Among them, it is very necessary to subdivide the field of platform release. The platform likes this kind of authors very much. Finally, you'd better make sure the style of your account (including writing). Second, don't copy the content in the post. As we said, the media has gradually moved from the handling bonus period to the original bonus period, which is the influencing factor of income. At the same time, plagiarism is also easy to be caught by the platform and deducted, which is very unfavorable for mentioning the number. Never be self-centered. Only by paying attention to the needs of users, knowing what users want to see, and thinking about material selection and topic selection from the perspective of users will readers be attracted to click and read. Never build a car behind closed doors. Many times, we think that users of this content should like it, users of this style should be interested, or they should keep thinking about this material in their own inherent thinking, which is very unfavorable. We should look at more big coffee accounts in the same field, and you will find something different. Don't rush to add advertisements. In order to drain or realize more quickly, many small partners only add contact information in the avatar, profile and background wall at the initial stage of operation, or implant relevant advertising information in the content. These operations are undoubtedly a fatal blow. You know, you didn't create value, so you want to overdraw the platform traffic first. Let's just say that what you think is too beautiful! Moreover, when our account has not been made, there is no traffic in the account, that is, few people come to see it. How many people can see it after you add the advertisement? On the contrary, after your account is established and the platform trusts you, you won't care about adding some advertising platforms. Third, after posting, comments will be returned. Comment This is a very important way to build a relationship between you and your readers. Once someone comments, you must actively reply to the other party in order to get the opportunity to reply next time. Such a news can not only increase the activity of the account, but also transform fans. Analyze data. This is a point that novices often ignore. After posting an article or video, I only know whether the data is good or not, and I never go into the reasons behind it. In fact, you should analyze your account data for 3-5 days or 1 week (single analysis is not recommended because there are various influencing factors and it is not convincing enough). For example, if we recommend a lot, but read a little, we should consider whether readers are not interested in our content and whether there are problems with the title and cover picture; For example, if there are few recommendations, we need to analyze whether the weight of our account has not been improved, and the basic traffic given to you by the platform is too small ... These three blocks are actually increasing the number and increasing the basic traffic of your account. In fact, getting an account is like facing a newborn. You should not only take good care of it, but also guide it patiently. The same is true for raising numbers. Only by accumulating day after day, your account will be healthier and the system will be more popular, thus achieving the purpose of gaining weight. Second, the five skills of self-media operation 1. Creating a small personalized label can create your own personalized label by making a fixed logo, fixed typesetting, fixed opening words or other fixed elements. 2. Improve your skills, take the initiative to seek big coffee cooperation, and ask him to help recommend. 3. Chasing hot spots should conform to the account content attributes, and don't chase everything. 4. The content of the article should be safe, not illegal, and protect the account. 5. You can also seek cross-border cooperation and find authors in other fields to recommend, but pay attention to the relevance. Finally, if there is a lack of material, click on the video material network /svip.html? 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