1, different brands
A muxi:
Anmuxi is a high-end normal-temperature yogurt product owned by Yili.
The word AMBROSIAL originated from Greece and is often used to describe special delicacies. Greek yogurt is deeply loved by consumers because of its rich taste and nutrition.
Yili introduced Ammushi Greek Yogurt, which brought more nutrition and rich alcohol enjoyment to consumers.
Chunzhen:
Chunzhen is a high-end normal-temperature yogurt product under Mengniu.
Mengniu Innocence is a high-end yogurt product without adding pigments, flavors and preservatives. Its YEATION high-quality pasture milk source, imported Danish strain fermentation (Lactobacillus bulgaricus, Streptococcus thermophilus), makes the taste of pure yogurt simple and pure, and reminds everyone who tastes pure yogurt of the pure milk fragrance left on his lips when he was a child.
Description:
Yili and Mengniu are two giant dairy enterprises in China, but in terms of strength, Yili is now Mengniu.
2. Different positioning
An Muxi: Positioning is tasteful.
Anmuxi added strains developed by Athens Agricultural University to it, which made the taste richer, the content of protein higher and the nutrients more abundant.
Anmuxi didn't choose exaggerated propaganda and positioning, but actually highlighted his rich taste.
Chunzhen: Positioning
Chunzhen chose a simple path. Affected by the problem of melamine dairy products, Chunzhen of Mengniu adheres to the simple and natural concept, and adopts imported Danish strains for fermentation without adding essence, pigment and preservative.
As can be seen from the name, Mengniu simply positioned itself on a healthy road. High-end, simple and pure, this is the pure truth of Mengniu.
3. Different tastes
A muxi:
At present, Amway yogurt contains many flavors, such as original flavor, blueberry, vanilla and so on. On the occasion of the arrival of 20 17, Anmuxi introduced the taste of yellow peach oats.
Chunzhen:
At present, pure yogurt contains flavors: original flavor and cheese flavor. In the spring of 20 17, the new packaging "Truth Bottle" came on the market.