Summary of the work of the Investment Promotion Department 1 With the commencement of the company's new 1#2# plant project and the completion of the positioning of XXX Industrial Park, the investment promotion work in the park is in full swing. In XXX years, the company made a major adjustment to the investment promotion work, from which the concept of agent investment promotion was derived. The investment promotion area has expanded from the investment promotion in the park to the vacant factory buildings in Linping. With the continuous expansion of the scale of attracting investment, attracting investment has entered a new stage. At the beginning of July, the company set up a special investment promotion department, which is responsible for the investment promotion and agency investment promotion of the park. After a long investment process of 1 years, the company completed the first single lease agreement in 20xx. In the second half of the year, the achievements in attracting investment were even more remarkable.
First, the main achievements:
Investment invitation in the park:
In x month of 1. XXX㎡, 1# The investment invitation for the workshop is completed.
2.Xxxxxx year x month, completed investment promotion 1# workshop XXXX㎡㎡；;
3.Xxxxxx year x month, completed investment promotion 1# workshop XXXX㎡㎡；;
4.Xxxxxx year x month, completed investment promotion 1# workshop XXXX㎡.
The park has completed a total investment of XXXXX square meters.
Agency investment promotion:
XX copies of agency investment agreement were signed from XX to XX in XXX, and the agency workshop area reached more than XXX million square meters.
In x month of 1. XXX, completed by the factory investment agent, xxxx ㎡;
2. In XX, XXX, we completed the agency investment invitation for the factory building.
Total agency investment 10248 m2.
Second, the shortcomings:
1. Insufficient information on vacant factories: At present, there are many vacant factories in XX, but only some of them advertise for rent. Now only through on-the-spot search and friend introduction can we know the information of factory rental. This amount of information is very small. How to find information about vacant factories without advertisements? How to successfully represent the factory after knowing the information of the outside factory? We need to explore a set of applicable methods.
2. The efforts to expand rent-seeking customers are not enough: the company has made investment advertisements on XX workshop network and the outer wall of the park, but the effect is not obvious, which belongs to the type of investment promotion. How to expand more customer sources and how to expand? XXX？ Brand effect of agent investment promotion?
3. Imperfect internal system construction of China Merchants: At present, the division of responsibilities of China Merchants has not been implemented, and all departments are responsible for attracting investment, which has not formed the form of team cooperation to attract investment, resulting in many mistakes in the process of attracting investment. Therefore, we urgently need to subdivide responsibilities and establish a small team cooperation model.
Three, XXX year plan:
The work plan of XXXX is summarized as follows: establish a system, expand two platforms, strengthen tripartite cooperation, make use of four media, do a good job in attracting investment from factories in XX area and establish a "tripartite" platform. Lin Ping? Typical.
1. subdivide the market and establish a division of labor system for investment promotion;
Our agent's investment promotion is still in a state of disorderly investment promotion, and whoever receives it is responsible. Did not do a good job of redistribution of customer sources and sinks. In fact, rent-seeking customers can be roughly divided into: home textiles, mechanical hardware, furniture, printing and packaging. We can divide the investment groups according to several hot industries for rent, and each group has a person in charge, 1-2 staff. One group is responsible for 1-2 industry, and the other group is responsible for scattered industries. For the park with an area of more than XXX square meters, it can be considered as a characteristic park to attract investment, and the responsible team will make a feasibility report on park positioning, which will be approved and implemented by the company. Through professional investment promotion agency services, we can provide agents with services that exceed their expectations, so as to establish? XXX？ A brand that specializes in attracting investment.
2. Expand the network investment platform and property custody platform:
Network investment platform: the influence of network marketing is becoming more and more obvious. As a company with pioneering and innovative corporate culture, we should attach importance to online marketing. The company reached a cooperation with Alibaba, and set up a factory agent investment promotion platform on Alibaba's website. In XXX, China Merchants should do a good job in this network platform and maximize publicity.
Logistics hosting platform: at present, the company's agent investment promotion is still in the state of receiving orders, making orders and closing orders. After completing the agency investment invitation for a factory building, no follow-up service was provided. Establish a property hosting platform to provide one-stop services such as attracting investment and logistics management for the agent park. By charging a certain proportion of the rental fee every year, we can realize the long-term benefits of agent investment promotion.
3. Strengthen exchanges and cooperation with government departments and relevant associations;
Many rent-seeking customers come to XX to find factories, and most of them will find relevant government departments or relevant industry associations because they trust the government. Relevant government departments also pay more and more attention to the problem of high vacancy rate caused by excess factories, and have done a lot of statistical classification work on vacant factories within their jurisdiction. However, the updated information after statistics is very slow, which leads to the need to recommend many enterprises to find factories for customers. It reduces the efficiency of the government and wastes the precious time of customers. As a professional factory agency, we are more sensitive to the information of vacant factories than the government. Because the government and the association have rich customers, we have the latest information about vacant factories. If the three parties strengthen cooperation, it will not only improve the efficiency of the government, but also leave a good impression on customers. Therefore, it is very necessary and urgent to strengthen exchanges and cooperation with government departments and related associations.
4. Increase advertising efforts, make good use of outdoor advertising, online advertising, print advertising, and old customers' recommendation.
Publicity channel:
Fame determines the trust of customers and our influence on customers. Outdoor advertising, online advertising and print advertising, as traditional publicity channels, are the three major ways for customers to find factory information. We play in these three ways? Find you a factory for free? Let the customer know that if you want to find a factory, don't look for it, just look for us directly. Through the recommendation and word of mouth of old customers, it is the best channel to gain the trust of new customers. We satisfy our customers through professional and caring services, and then recommend their friends to find us, so that we can find factories for them free of charge.
I hope that through the above work, I can establish? XXX？ Professional factory agent brand has achieved good results in the new year.
Summary of the work of China Merchants Department: Year after year, year after year, it seems like water has passed, and we have gone through a solid year. In the past year, China Merchants Department, as the sales unit of the company, submitted an unsatisfactory answer sheet to the company under the guidance of the company's policies, with the full support and help of the comprehensive department and other departments, and through the efforts and efforts of colleagues in the department. Now, please allow me to review and report the work of China Merchants for 20 years to the company, leaders, colleagues and guests.
I. Sales data
1, task completion data: xx
2. Evaluation completion data: xx
3. Target achievement data: xx
4. Customer development index: xx
5. Single product completion data: xx
6. Strong regional statistics: xx
Second, the work review
1, stable personnel and low turnover rate.
In 20** years, China Merchants had strong personnel stability, and two people lost their jobs. The main reasons for the loss are personal family and work distance, not entirely the influence of policy adjustment and assessment.
2, unified office, standardized management
In May of 20**, in order to meet the needs of management, the Investment Promotion Department of the company moved to a new office building with xx as a whole, ending the situation that the employees of the former Investment Promotion Department were scattered across the Taiwan Strait and three places, making it difficult to manage them in a unified way. Improve the office environment, improve work efficiency and reduce communication costs. The work of the Ministry has reached a new level in standardization and institutionalization.
3. Key customers and key management.
With the support of the company, we seized the opportunity to closely connect with the alliance, selected and developed superior customers among the alliance customers, and successfully cooperated with Shanxi Hengdakang and Liaoning Tianlong. Heng Tuo has formed close cooperation with other customers. We have successfully established good cooperative relations with Chongqing Wanhe Pharmacy, Sichuan Kang, Guangdong Da Shen Lin, Guangdong Siming and other large chain pharmacies and pharmaceutical terminal enterprises, and achieved the expected sales targets.
4, comprehensive personnel, a clear division of labor
As the supporting staff of Hexi Comprehensive Department, the positions of back-office staff have been readjusted. The original Hunan office and investment promotion office have been integrated into sales office and comprehensive office. This integration can be as epoch-making as the two decisions of Jinlong as a commercial platform and Ejiao as a unified distribution. After the integration, the division of back office work in Hexi is clearer and more efficient, putting an end to the previous working methods of mutual massage.
5, evaluation, initial results.
Since July, China Merchants Department has quantified the daily work, assessed the daily work content, guided the work direction of regional managers, and standardized the work content of regional merchants. Of course, there are also some unreasonable contents in the assessment, or contents that do not meet the needs at this stage. We will gradually revise it in the assessment, with some increase and some decrease. For example, in the original assessment, the daily health assessment was not added. Moreover, the assessment of the department is conducted on the premise of fairness, justice and openness. After the assessment, the assessment results will be announced in time, so that everyone can find out the shortcomings in the work in time.
6, middle-level backbone, strengthen the authorization.
In the original vertical management mode, in 20 years, we strengthened the authorization of regional managers. For operational issues within the scope of the policy, regions and regions enjoy full autonomy. Practice has proved that limited authorization can stimulate the enthusiasm of employees and break away from nanny management.
7. Grassroots employees should pay attention to training.
On the basis of taking middle-level employees as the core, the company pays attention to and trains grass-roots employees. To be an enterprise is to be a talent. Every link of an enterprise needs employees to realize it, so employees are the guarantee for the survival and development of the enterprise, and grass-roots employees are the cornerstone of our career pyramid. In the planning of grass-roots employees, the department takes the principle of providing a platform and creating opportunities, and strengthens communication with appropriate policies and regional inclinations in business processes, so that grass-roots employees can grow and develop within the system.
8. Standardize the market and integrate product specifications.
The only constant in the market is change, and the only constant for customers is change. Generally, cooperation with customers only has these results. Go ahead at the same time, you eliminate customers or customers eliminate you. Therefore, we need to regulate the market in any change. Therefore, while managing existing customers, we should support superior customers, strictly control unruly customers, reserve potential customers and standardize the market. We should start with standardizing customers and strictly require customers to operate according to market requirements and price system. In terms of product specification integration, the transition from multi-product specification to single product specification has basically completed the transition stage of product specification integration.
Some problems in the work in the past three or twenty years
1, the enthusiasm and initiative of the regional responsible personnel are not enough.
In the past year, due to market pressure and many policy adjustments, some regional leaders were not active enough. Because of the strict assessment, the income is lower than the original post, and some people even have the idea of giving up. We have always stressed that employees have reasonable income. So I hope that in 20** years, the company will have stability and continuity in its sales policy, and employees will get reasonable returns through hard work. Department employees also need to raise awareness in a unified way, consider problems from the perspective of the company, and achieve a win-win situation on the cooperation platform of Leopard Group.
2. Develop new customers and maintain the strength and depth of training old customers and key customers.
Not enough in the in-depth development of customers. The in-depth development of customers has been a long topic in recent years, but it is far from enough based on our communication with our brother units, face-to-face communication with customers and field visits in the region. In some areas, the idea still stays in the happiness of winning the bid for essential drugs, and the market changes after the bidding period are not expected.
3, assessment and other rules and regulations need to be further implemented and improved.
We have established a preliminary evaluation system, but in the process of implementation, we found that some unreasonable parts of the system need to be revised, the system is good, and supervision is a problem in the process of implementation, so some aspects have not been fully implemented. In 20** years, it is necessary to adjust and modify the assessment system in time, strengthen supervision and management, and strive to make the assessment to a new level.
Four. Target for 20** years: xxxx million.
In short, China Merchants Department is one of the departments at the beginning of the company's establishment. With the great attention and strong support of the company leaders, the performance has increased year by year, the rules and regulations have grown from scratch, and the personnel have grown together with the company. Our employees are trained by the company with a lot of time and market cost! Our team is a highly responsible and pragmatic team. Every member of our team has the ability to achieve the company's goals with high standards. At the same time, we are also very willing to make progress with the company! On the platform of leopard group, create value and achieve you and me! Please believe us, in order to dream, we are willing to work hard and will certainly do it!
Summary of the work of the investment promotion department. I have been in XX Commercial Enterprise Management Co., Ltd. for two years. In these two years, I have made progress in the work of X Investment Promotion Department of our company. Here, I would like to thank the company for providing me with such a platform to realize my self-worth, the leaders of the company for their support and trust, and my colleagues for their help and support in my work and life. I work in China Merchants Department X, mainly responsible for attracting commodities: food (baking, dessert, water bar, coffee, ice cream, imported food, specialty products, treasures, non-staple food, tea, tobacco and alcohol, red wine, etc. ). At present, the total number of resources negotiated is X, including X customers, X customers, X customers visited and X customers visited. 20 13 the specific work is summarized as follows:
I. Summary of work
1, familiar with the project.
As an investment promotion Commissioner, I personally think that the most basic thing is to be familiar with and understand my own projects. Because I am a novice in attracting investment, my previous knowledge in commercial real estate is quite lacking. But after entering the company, I stepped up my study and understanding of this project, and soon I basically mastered the basic situation of XXX project.
2. Learn the professional skills and knowledge of investment promotion.
Investment promotion requires staff engaged in this field to have fairly high professional skills and knowledge. After I entered the company, I learned the basic process of attracting investment and the ways and means to carry out specific work in each process of attracting investment. Learn all kinds of software needed for office work; Learn brand knowledge; Learn how to negotiate with customers.
3. The specific work of attracting investment is roughly as follows:
① Participate in the previous market research work: mainly investigate the rental price, property management fee, contract term, payment method, commercial facilities, etc. of this group of products in various business districts in XX city, and fully understand the market and business districts through these market research work. * * * plans to investigate X stores, mainly including:
A.X business circle x (XX\XX\XXX) b. X business circle x (XX\XX\XXX)
C.② Participate in data collection of merchants in various markets, including the following shopping malls and outlets: XX\XX\XXX. Resource Collection * * * There are 46 shopping malls and 7 street shops.
(3) With colleagues * * *, complete the investigation of existing catering and clothing brands in shopping malls such as XX, XX and XX, make the distribution map of existing catering and clothing brands on each floor of each department store, fully understand which catering brands XX introduced and their grades, and make reference for investment promotion and planning in the later stage of this project.
(4) I independently visited local businesses in XX, and as of 20 13 and 12 and 26 this week, I have visited XX customers. Mainly including catering, food, entertainment and other businesses, introduce this project to them. On the one hand, we can publicize this project and collect the information of customers who are interested in this project, on the other hand, we can conduct in-depth market research to understand their current store rental prices and operating conditions.
⑤ Contact XX local target customers by telephone and invite them to the reception center of this project for in-depth discussion. In the early stage, I mainly followed up with local catering and gourmet customers, with nearly XX intended customers, XX customers that the project center has negotiated, and others who have not made an appointment will continue to follow up in the later stage.
⑥ In the first half of the year, when the department store was the main investment promotion plan, we mainly planned and designed the East Street, and drew the CAD drawings of our project planning for Beijing Hualian, Carrefour, Yonghui, CR Vanguard, RT Mart, Hashen, Starbucks, KFC, Yoshinoya, COSTA and other 10 brand companies.
⑦ Complete all tasks assigned by the company.
Second, the problems existing in the work and improvement methods
① Question: Although I have made some progress in my work in the company for two years, I still have some shortcomings, mainly in: 1. Through this period of work, I found that my professional skills and knowledge are still lacking, mainly in the following aspects: (1) I don't know much about brands; Poor negotiation with merchants; Insufficient understanding of the investment process; Merchant entry
Lack of understanding of the preparations needed for the station. 2. Lack of investment experience; In the process of negotiating with customers, I can obviously feel my lack of experience in attracting investment, such as how to answer unknown or unclear questions, how to negotiate with various customers, how to assess the situation when negotiating with customers, and how to continue to push forward when encountering more difficult customers.
(2) Improvement methods: In the future work, I will step up my study of various professional skills and knowledge, and constantly enrich myself, so as to improve my practical work ability and strengthen communication with company leaders and colleagues, which will not only improve work efficiency, but also learn more knowledge and methods to promote my ability to improve rapidly.
Three. 2 work plan * * *
Although some achievements have been made in the work of X Department of China Merchants in the past 20 years, some work has not been done adequately. 20 14 in the coming year, our work tasks are also very heavy and the pressure is quite great. In order to make our 20 14 year work tasks go smoothly and end perfectly, my work plan is roughly as follows:
1. Continue to follow up with customers with strong intentions, and strive to successfully reach XX customers when collecting intentional payment for our project;
2. Look for new intended customers, strengthen customer resource reserves, and lay a good foundation for the later investment promotion work; 3. According to the planning and design of the first phase of my project, plan the quantity and area of each project I am responsible for, with a total investment area of 450m2-1300m2. Number of stores (households) Single store area (m2) Number of stores (households) Single store area (m2) Bakery 3-4 20-40 Features 5-6 10-20 Imported food 1-2 10-30 Treasures 5-6/kloc-0.
4. Step up the study of professional skills and knowledge, constantly enrich yourself, improve work ability quickly, and complete all the work assigned by the company and leaders on time with good quality and quantity.
Fourth, thank you
I am a newcomer to the commercial real estate industry, and I still have a little lack of work experience. Here, I would like to thank XXX Commercial Company again for providing me with such a platform to realize myself, the leaders of the company for their cultivation and guidance, and my colleagues for their help and concern over the past year. In the future, I will devote myself to this job with higher passion and try my best to help the company do this project well.
Investment Promotion Department III: XXX * * month * * day.
Summary of the work of the investment promotion department. In the busy work, I unconsciously ushered in a new year. Looking back on this year's work process, I want to say thank you and be moved. Thank the company for giving me a platform to fully show myself and realize my self-worth, thank the leaders for teaching me to be dedicated and caring, and thank my colleagues for their care and help. As a member of Kangding Qin Cheng Investment Co., Ltd., I deeply feel the vigorous development of the enterprise and everyone's fighting spirit.
As a member of China Merchants, when I first arrived at the company, I didn't know much about real estate and was unfamiliar with the new environment and new things. With the help of company leaders, I quickly understood the nature of the company and the real estate market, quickly recognized the company's corporate culture and business philosophy, and quickly entered the working state. From being familiar with the project information to visiting the construction site, doing market research and solving specific problems, we all work seriously and rigorously with a learning attitude. Actively learn business knowledge from colleagues and realize the importance of attracting investment in the whole project. With an optimistic and hard-working attitude and a rigorous and scientific work spirit, I started my first wonderful journey happily by combining theory with practice.
During the three-month internship, I constantly supplemented my real estate-related knowledge and learned to attract investment. During the period, I made a market survey on the surrounding new buildings and made relevant investigation reports. When doing market research, we must know what information we want, try our best to understand the advantages and related information of competitors' projects, and seriously think about the investment ideas of our own projects, so as to better configure the business location of our own projects, benefit buyers and maximize our profits. At the same time, it is necessary to start to formulate a more perfect investment promotion plan, and conduct investment promotion in various places after the New Year to attract businesses to settle in and withdraw funds as soon as possible. I believe our team has enough strength to build a landmark building in Kangding.
Before the opening of the Experience Center, under the leadership of the leaders, everyone actively participated in the cleaning and layout of the later projects of the Experience Center. Everyone spent a happy time working hard, all of which came from the charm of the leader. We are not afraid of being dirty and tired, so we can unite as one and finish the task within the specified time. At the same time, we also saw the strength of the company, which forced me to continue to work hard, hoping to stay and make progress with our team.
After the opening of the Experience Center, I joined the service industry of our Tibetan tea coffee shop. The first time I wore Tibetan clothes, I was a little excited. Although the reception work is a little tired, I still feel honored. Our team showed our guests excellent service and strong strength. After that, I was constantly familiar with the project explanation, introduced the project to the guests, and prepared for future investment promotion.
In life, I follow the company's management policy, be diligent and thrifty, have good daily habits, unite, care for and help my colleagues and communicate harmoniously with them, and have strong adaptability.
The most precious wealth in work is to keep learning, making progress and summing up your own experience. I will often operate CAD and office software in my spare time. Learn website management, browse websites extensively, learn related knowledge of construction economy, constantly improve yourself and make yourself stand in this highly competitive society.
Because of my social background, my basic theoretical knowledge is not solid, my business knowledge is not comprehensive enough, my work experience is insufficient, I can't control it in advance, and I don't dare to ask questions boldly because of my lack of confidence. In my future work, I will make continuous progress and maturity in my study and contribute to the development of the company. Participate in development and project management, hone and exercise yourself in practice, and become an excellent employee with good professional and technical level and noble professional ethics who can be independent in the team.
Here, I hope I can pass the company's assessment and formally join this team, so that I can make progress with the team. At the same time, I hope that the company will consider the situation in Tibetan areas and organize outdoor activities or physical exercises appropriately for everyone's health. I hope all departments can help each other, forget the small friction and live a harmonious and beautiful life in our big family.
XX investment company
Investment promotion department XX
20xx year x month x day