Subsequently, Yanzhiwu enterprises successively inspected the operation status and development trend of related and similar industries in Hong Kong, Singapore and other places, and participated in the international franchise and chain operation conferences attended by McDonald's and KFC, and gradually formed complete concepts such as "bird's nest franchise" and "bird's nest shop franchise", and put forward the business model concept of "bird's nest sales, instant stew and delivery service".
In 2002, Yanzhiwu brand came into being and the first chain store was born in Xiamen. Subsequently, more chain stores appeared one after another.
In 2003, after a year of promotion, including direct stores, Yanzhiwu opened more branches all over the country.
In 2004, the second year of brand promotion, Yanzhiwu was unstoppable, and the headquarters began to broadcast advertisements on CCTV, widely promoting Yanzhiwu brand in business, China business newspaper and fashion health. In the same year, he became a member of China Chain Association.
In 2005, in the third year of brand promotion, the company passed the ISO900 1 quality management system certification and was elected as "the first choice brand for consumers in China bird's nest market" by People's Daily and other units.
In August 2006, the fourth year of brand promotion, the first national franchisee conference was held in Xiamen. In May of the same year and in June of 10, the famous trademarks of Xiamen and Fujian were obtained respectively.
2007 is the fifth year of brand promotion. In April, Yanzhiwu won the China Excellent Franchise Management Innovation Award, and Tianjin Yanzhiwu won the title of "Excellent Regional Franchisee". In August, the second franchisee conference of Yanzhiwu "Harmony * * * Creating Wealth" was held in Xiamen, with 200 franchisees attending. On June+10, 5438, Yanzhiwu became one of the top 50 franchise chain enterprises registered by the Ministry of Commerce. At the end of the year, Yanzhiwu won the excellent chain enterprise in Fujian Province.
2008 is the sixth year of brand promotion. Ms. Carina Lau, a Hong Kong superstar, was specially invited as the brand spokesperson to start filming film and television and print advertisements in Guangzhou and Hong Kong respectively. The film and television advertisement was directed by Guan and served as producer. In August, the third franchisee conference and brand spokesperson press conference of "Win in 2008" was held in Xiamen Crown Hotel. Carina Lau, who has just returned from Bhutan, attended the event, which attracted all major media in China to report first. In addition, Yan Zhiwu's film and television advertisements are also continuously broadcast on CCTV II.
In 2009, the brand of Yanzhiwu was promoted for the seventh year. In 2009, advertisements were continuously placed on CCTV2, and the popularity of Yanzhai was further enhanced. In May, it won the title of "Best Growth Award in 2008-2009" and "Top 100 Chain Enterprises in China" selected by China Chain Association. Tangshan Yanzhiwu won the "Excellent Franchisee of 2008-2009". In August, the fourth franchisee conference and new product launch conference of Yanzhiwu was held. June 5438+ 10, won the "2009 Great Wall Advertiser Award". "Public Trust Brand" selected by China Advertising Association. At the same time, Yan Zhiwu also sponsored the first TV series "Coming and Going" reflecting the mini three links between the two sides of the Taiwan Strait.
20 10, Yan Zhai was promoted to the eighth year. In May, Yanzhiwu won the "China Excellent Franchise Award" selected by China Win-Win Association. In July, China drama artist Pu Cunxin was invited as the second spokesperson to implement the double star endorsement strategy. In August, the fifth franchisee conference of "Great Era, Big Brand" Yanzhiwu was held. In addition, Yanzhiwu also increased its publicity in CCTV and other media, and CCTV2 advertisements continued throughout the year.
20 1 1, Yanzhiwu became the only bird's nest provider in China Net. Join hands with China Ping An to insure bird's nest products and become the only insurance company in the bird's nest industry.
20 12 authorized by the official signing, the swallow house "Bowl Swallow" became the designated gift of the 16th China International Investment and Trade Fair.
In 20 13, Yanzhiwu Bowl Swallow was selected as one of the top national 100 product innovations.
20 13 authorized by the official signing, Swallow House "Bowl Swallow" became the designated gift of the 17th China International Investment and Trade Fair.
20 14, Wu Boxiong wrote an inscription for Yanzi House, praising the Bird's Nest.
20 15 "China Bird's Nest Industry Development Summit Forum and Bird's Nest Nutrition and Health Expert Seminar" hosted by china health care association and hosted by Xiamen Yanzhiwu Bird's Nest Technology Development Co., Ltd. was held in Xiamen on June 1 1 with the theme of "Innovative Bird's Nest, Healthy China". It is reported that this bird's nest industry event, which is known as the "direction standard of bird's nest industry", is the largest and highest specification in China, attracting 200 industry elites, experts and scholars. Carina Lau, spokesperson of Yanzhiwu brand, also held a press conference.
20 15, 1 1, 2 1 An environmental public welfare activity named "Passing Love Because of Love" was held in Huandao Road, Xiamen, jointly organized by Yan Zhiwu and the Environmental Sanitation Department of Siming District, Xiamen. All employees of Yanzhiwu, together with some employees' families and sanitation workers *** 180 people participated in this activity.
Yanzhiwu Enterprise Honor
Over the years, everything in Yanzhiwu has been based on the interests of consumers, managed with heart and worked tirelessly. This has made the House of Swallows famous far and wide, and won various awards, including the famous trademarks of Xiamen, Fujian and China ..... all of which are inseparable from the love of new and old customers and the strong support from all walks of life. Honor, witness Yan Zhai's unremitting efforts in the past; Honor will also push the Yan family to work harder in the future and repay the public with development results.