There are relatively few vitamins A and D in AD calcium milk, but vitamin A can maintain normal vision and promote growth and development, while vitamin D can promote intestinal absorption of calcium and phosphorus.
Healthy express
Health Express is a milk yogurt product introduced by Robust, and bifidus factor is added to ordinary AD calcium milk. When Wahaha sold more than 2 billion, the annual sales exceeded 400 million when the Health Express came out.
The marketing power of sub-brand strategy of Health Express should not be underestimated. In Robust's main and deputy brand strategy, if the brand health express is not introduced to promote the new generation of bifidus yogurt, but the professional vocabulary lacking affinity is used to promote it, its market performance will inevitably be much worse.