The 18th China Audio-visual Industry Conference and the award ceremony of "Science and Technology Innovation Award" were held in Beijing.

On February 26th, 2022, at 65438, the 18th China Audio-visual Industry Conference (AVF) and "Science and Technology Innovation Award" were held simultaneously online and offline in Beijing.

With the theme of "Innovating and Empowering Industries, Enjoying a Better Life, Converging the Global Ecology and Helping the Digital Economy", this conference brings together experts, scholars and business leaders in the audio-visual industry to discuss the development trend of the audio-visual industry in China, deeply analyze the innovation path of the industry and help the audio-visual industry in China to upgrade and develop. At the same time, the conference awarded the only "Science and Technology Innovation Award" to the Ministry of Science and Technology for the record, commending the representative enterprises and leading figures who have made important innovations in technology, products, application and design, played an important role in promoting the technological progress of the industry and produced significant economic and social benefits.

The conference was attended by TCL, Hisense, Skyworth, Haier, Casart, Konka, Changhong, Xiaomi, Dolby, HDMI, Thunderbird, Vision, TCL Huaxing Optoelectronics, BOE Yi Yun, Guangfeng, Mi Feng, Betan, Schindler Optoelectronics, Darren Electronics, Fest, Weiyeda, Hanwang, Daoan Optoelectronics, AOC, Weichuang and Zhongdao Optoelectronics.

Photo: 18th China Audio-visual Industry Conference and Award Ceremony of "Science and Technology Innovation Award".

Leadership speech

Wenli Xu, Deputy Director of the Electronic Information Department of the Ministry of Industry and Information Technology, made an opening speech for the conference. Since the reform and opening up, China's audio-visual industry has become an important support for the rapid development of the electronic industry. The quality and technical performance of products are constantly improved, the categories are gradually complete, the industrial base is steadily strengthened, and the economic indicators and benefits are rapidly improved. As the competent department of the audio-visual industry, the Ministry of Industry and Information Technology has made important arrangements in the fields of ultra-high definition, content copyright protection and virtual reality. Facing the critical period of the transformation and upgrading of the audio-visual industry, Deputy Director Xu put forward three suggestions: First, speed up the cultivation of the industrial chain and focus on solving the outstanding problems that restrict the development of the industry; Second, it is necessary to speed up the leap-forward development of the audio-visual industry, do a good job in the future development layout of the industry, and continuously enhance the vitality of the development of the audio-visual field; Third, do a good job in information security and user rights protection of audio-visual products, improve the governance mechanism, and promote the high-quality development of the audio-visual industry.

Photo: Wenli Xu, Deputy Director of the Electronic Information Department of the Ministry of Industry and Information Technology

Liu, president of China Video Industry Association, delivered a welcome speech on behalf of the organizer through live connection. He said that in the complicated domestic and international environment, China's audio-visual industry is forging ahead. At present, China has stood at the forefront of the innovation and development of the consumer electronics industry chain, and won the "No.1 in the world" in many industries such as color TV, smart phone and smart wearable. The entire audio and video industry is having unprecedented technical reserves, and breakthroughs have been made in technologies such as 8K ultra-high-definition display, MiniLED backlight display, MicroLED display, electronic paper display, laser projection, Internet of Things, AI algorithm and AR/VR. In 2022, the association also carried out a series of fruitful work: participating in the formulation of industry policies, building a recycling system for waste products, online training and exchange of members, "trade-in" activities, and publishing standards in the fields of commercial display and consumer electronics. To promote the high-quality development of the industry and build a better visual life.

Photo: Liu, President of China Video Industry Association

Industry sharing

Wang Wei Online, deputy general manager of Hisense Video Technology Domestic Marketing Center, brought the opening speech of "Full Scene Displaying New Opportunities". Affected by the epidemic in the past three years, people's consumption habits have changed significantly, and home consumption and healthy consumption have become new trends. It is the ballast stone for the healthy development of enterprises to meet the needs of users in all scenarios, create value for users and realize value for users. Through transformation and upgrading in recent years, Hisense has launched high-quality ULEDX series TV, laser tv with full coverage of 75- 150 inch large screen size, and fitness smart screen to meet users' needs for large-screen audio-visual, fitness, entertainment, social and other full scenes. In addition to the multi-scene application of liquid crystal display and laser display, it also speeds up the product layout of LED technology route and expands new opportunities.

Photo: Wang Wei, Deputy General Manager of Hisense Video Technology Domestic Marketing Center

Li Zhifu, vice president of TCL Huaxing Optoelectronic Technology Co., Ltd., delivered a speech on "Showing the Color Vision of Chuanglian Eyes". Driven by user demand and industry development, TCL Huaxing maintains technological innovation, actively explores the development of new display technologies, and constantly promotes the diversification of scene applications in the audio and video industry. By building an innovation platform and a global R&D center, we will actively lay out cutting-edge technologies, establish China standards together with colleagues in the industry, and gradually form a "display+"collaborative industry with full range of technologies, products, services and application scenarios, and make unremitting efforts to lead the technological changes in the audio-visual industry. In 2022, TCL Huaxing Optoelectronics, together with China Video Industry Association and China National Institute of Standardization, released the first domestic white paper on carbon neutrality in semiconductor display industry.

Photo: Li Zhifu, Vice President of TCL Huaxing Optoelectronics Technology Co., Ltd.

Liang Hua, CEO of Schindler Optoelectronics and founder of Huishi brand, as the representative of the winner of the Rainbow Award in China audio and video field in 2022, delivered the keynote speech "The Road to Future Projection". The future home is no longer a building built by many small spaces divided by functions, but embodies family ties and gives families more free space. Schindler Optoelectronic has been rooted in micro-projection industry 15 years and has rich experience in manufacturing optical engines for many years. As Schindler's own brand of "grinding a sword in ten years", Huishi ultra-short focus projection combines innovative light path design and light and shadow aesthetics. With the help of ultra-close optical imaging technology, family entertainment is no longer limited by the size of space; Through the minimalist industrial aesthetic design, the products are completely integrated into life; Technological innovation makes it possible for users to "yearn for a better life".

Photo: Liang Hua, CEO of Schindler Optoelectronics and founder of Huishi brand

Hui Zhou, head of mobile media business in China of Dolby Laboratories, shared the keynote speech "The Last Mile of Multi-category Ultra HD Video Experience". With the rapid development of ultra-high definition video technology in recent years, more and more various forms of ultra-high definition content have been produced, including movies, live sports, video games, music and other categories. In addition to high resolution, these ultra-high definition contents also have technical characteristics such as high dynamic range, wide color gamut, high frame rate and stereo sound effect. For most ordinary consumers, it is not easy to really experience these well-made contents, which leads to the current situation that users are not fully aware of ultra-high-definition video content and have low interest. Therefore, a demonstration and experience environment that is easily accessible to ordinary consumers through professional technology construction and debugging becomes particularly important. In view of this, Mr. Hui Zhou elaborated Dolby's solution to this proposition.

Photo: Hui Zhou, head of mobile media business of Dolby Laboratories in China.

Long-distance love and blessing

Lu Chunshui, Vice President of China Marketing Headquarters of TCL Industry, Pan Jun, General Manager of Xiaomi TV, Lai Yongsai, General Manager of Changhong TV (domestic) Marketing Division, Yang, General Manager of casarte TV of Haier Zhijia Audio-visual Industry, Huang Shunming, General Manager of OPPO Intelligent Display Division, Luo Ting, Vice President of Jimmy Technology, Chairman, Co-founder and President of JMGO Nut Projection, CEO of Mi Feng Projection, and Yan Lidong, General Manager of Philips Display of AOC in China; Xu Xiaoguang, Chief Technology Officer of JD.COM Group; Lu, Executive Vice President; Yang Zhuxiang, General Manager of Innolux; Li Jianmin, President of Vision MAXHUB; Yang Xiannian, President of Li Hao Intelligent Technology; Liu Dan, founder of Mengpai Technology Group; Mantie Li, Chairman and President of Lehman Optoelectronics; Liu Senhua, General Manager of Thai Science and Technology China District; RobertTobias, Chairman of HDMI Association. Zhou, president of South China Advanced Optoelectronic Research Institute/founder and chairman of Guohua Optoelectronic, and other industry predators expressed their good wishes and expectations for the development of the audio and video industry through remote video. At the same time, they imagined the future development vision of the industry and expected to join hands with industry partners to achieve a win-win situation and create a new digital future.

Remote blessing of big coffee in the industry

Release and interpretation of standards

Standardization plays a fundamental and leading role in promoting the modernization of national governance system and governance capacity. The state encourages social organizations and enterprises to formulate group standards and enterprise standards that are higher than the relevant technical requirements of recommended standards.

With the continuous advancement of education informatization and smart city construction, the application scenarios of interactive flat-panel products are constantly enriched and expanded, and the market scale is increasing year by year. In order to promote technology iteration and innovation, it was initiated by Public Information Display (PID) Branch of China Video Industry Association, led by Guangzhou Video Electronic Technology Co., Ltd., and joined forces with Su Dawei, Weiyeda, Kangguan Commercial, Honghe, BOE, TCL Huaxing Optoelectronics, Changhong Education Technology, Xoceco Technology, Daoan Optoelectronics, Zhongyuan Wisdom, Skyworth Optoelectronics, Hisense Commercial Display, Hikvision and Lexus Ye Wei.

Figure: "Technical Specification for Interactive Plane Touch System" released

Duan Yu, chief strategic resource officer of Vision Source Co., Ltd., made a standard interpretation for everyone. This technical specification is the first specification document focusing on interactive flat-panel touch screens over 55 inches in China, with more emphasis on the extended specification of touch modules and the influence of different touch technologies on display performance. With the contempt and the participation of several enterprises, the whole industry has reached a unified understanding of the definitions of related terms, parameters and test methods, which will promote the benign and orderly development of the market.

Photo: Duan Yu, Chief Strategic Resource Officer of Vision Source Co., Ltd.

In order to encourage operators in the electronic video industry to cultivate a compliance culture of fair competition, establish an anti-monopoly compliance system, improve their understanding of monopolistic behaviors, guard against anti-monopoly compliance risks, and ensure the sustained and healthy development of industry operators, China Video Industry Association has formulated and issued the Anti-monopoly Compliance Guide for the Electronic Video Industry.

Figure: "Anti-monopoly Compliance Guide for Electronic Video Industry" released

Peng Jianfeng, Executive Secretary of China Video Industry Association, introduced the main contents and implementation significance of the Guide. As an important part of strategic emerging industries and information technology industries, electronic video industry's compliance management and fair competition are of great significance to promote the development of China's economic and social informatization. The Association has studied and analyzed China's anti-monopoly laws, regulations and policies, related cases at home and abroad and regulatory concerns, and formulated this guide in combination with the characteristics of the electronic video industry, which will better advocate relevant enterprises in the industry to do anti-monopoly compliance work, help enterprises deepen their understanding of China's anti-monopoly laws, regulations and policies, and give them support in compliance work.

Photo: Peng Jianfeng, Executive Secretary of China Video Industry Association

"Science and Technology Innovation Award/Rainbow Award" Award

Report to the 20th CPC National Congress of the Communist Party of China stressed that we must adhere to the principle that science and technology are the primary productive force, talents are the primary resource and innovation is the primary driving force, and thoroughly implement the strategy of rejuvenating the country through science and education, strengthening the country through talents and driving development through innovation, open up new areas and tracks for development, and constantly shape new kinetic energy and advantages for development. In this context, China Video Industry Association awarded the only authoritative award in the audio-visual field filed by the Ministry of Science and Technology, commending enterprises and advanced individuals who have made important contributions to the development of the industry.

The "Rainbow Award" aims to commend the leading figures of the scientific and technological R&D team who have made great achievements, made major technological innovations, promoted the rapid development of the industry and made extensive influence and outstanding contributions, and further establish the industry development concept of respecting talents and advocating innovation. Mr. Hao Yabin, Executive President of China Video Industry Association, announced the winners of 2022 on the spot:

Rainbow Award for Science and Technology Innovation in 2022

The "Science and Technology Innovation Award" aims to commend the innovative products, technologies, applications and designs of enterprises that have made outstanding achievements in the audio and video field in China, so as to enhance the independent innovation capability and core competitiveness of the audio and video industry in China. Dong Min, Deputy Secretary General of China Video Industry Association, released the list of enterprises that won the "Science and Technology Innovation Award" in 2022:

Product category of 2022 Science and Technology Innovation Award

Technology category of 2022 Science and Technology Innovation Award

Declaration of 2022 Science and Technology Innovation Award

Design category of 2022 Science and Technology Innovation Award