When will China resume its outbound travel? The State Council issued an official reply on agreeing to temporarily adjust and implement relevant administrative regulations in Wang, Tianjin, Shanghai, Hainan and Chongqing, and agreed to allow qualified foreign-invested travel agencies established in Shanghai and Chongqing to operate outbound travel business except Taiwan Province Province from now until April 8, 2024.
The full reply is as follows:
The State Council issued an official reply on agreeing to temporarily adjust and implement relevant administrative regulations in Tianjin, Shanghai, Hainan and Chongqing.
According to the Reply of the State Council on Agreeing to Carry out the Comprehensive Pilot Project of Expanding and Opening up the Service Industry in Tianjin, Shanghai, Hainan and Chongqing (Guo Han [2021] No.37), the State Council agreed to temporarily adjust and implement the relevant provisions of the Travel Agency Regulations and the Provisional Regulations on the Registration Management of Private Non-enterprise Units in relevant provinces and cities from now until April 8, 2024.
According to the above adjustments, the relevant departments of the State Council and the people's governments of relevant provinces and cities should make corresponding adjustments to the regulations and normative documents formulated by their own departments, provinces and cities in a timely manner, and establish a management system that is compatible with the comprehensive pilot project of expanding and opening up the service industry.
The State Council will adjust the content of this reply in a timely manner according to the comprehensive pilot situation of expanding and opening up the service industry in relevant provinces and cities.
On September 12, New Zealand cancelled the requirement for COVID-19's entry vaccine, and Japan will also cancel the daily limit on the number of visitors to Japan and further relax the entry tourism. Thailand will fully open its inbound tourism from September 10 to June 1, and the degree of overseas opening is getting higher and higher.
What are the reasons for resuming outbound travel? On February 26th, 65438, National Health Commission released the overall plan of "B and B classified management" for novel coronavirus infection, which mentioned "optimizing the management of personnel exchanges between China and foreign countries", canceling the "Five Ones" and the passenger quota and other measures to control the number of international passenger flights, and restoring China citizens' outbound travel in an orderly manner, thus injecting a "shot in the arm" into the long dormant outbound travel market.
Shortly after the release of the plan, the international air ticket search volume of major travel platforms immediately doubled. In the eyes of the industry, this plan has released the signal of speeding up at the policy level, which is a major positive for the industry. However, while paying attention to the orderly resumption of outbound tourism, the public still needs to be the first responsible person for their own health.
Outbound tourism resumed in an orderly manner, and the search volume of outbound air tickets reached its highest level in three years.
On the evening of February 26th, 65438, National Health Commission announced the issuance of "Overall Plan for Implementing Class B Management of novel coronavirus Infection" (hereinafter referred to as "Plan"), proposing to adjust novel coronavirus infection from Class B management to a safe and orderly class B management, and put forward twelve major measures, the twelfth of which "Optimizing the management of personnel exchanges between China and foreign countries" has aroused great concern in the tourism industry.
The specific measures to optimize the management of personnel exchanges between China and foreign countries in the Plan include conducting nucleic acid tests on personnel coming to China 48 hours before departure, and those who are negative can come to China without applying for health codes from China embassies and consulates abroad, and filling the results into the customs health declaration card. If it is positive, the relevant personnel should come to China after turning negative. Cancel the nucleic acid detection and centralized isolation of all personnel after entry. If the health declaration is normal and the routine quarantine at the customs port is normal, it can be released to the public.
At the same time, the plan also proposes to cancel the number control measures of international passenger flights such as "five ones" and load factor restrictions. Airlines continue to do a good job in epidemic prevention on board, and passengers must wear masks when flying. Further optimize the arrangements for foreigners to come to China for work, production, business, study abroad, visit relatives and reunion, and provide corresponding visa facilities. Gradually resume the entry and exit of passengers at waterway and land ports. According to the international epidemic situation and the ability of service guarantee in all aspects, the outbound tourism of China citizens will be resumed in an orderly manner.
Shortly after the release of the plan, the "orderly resumption of China citizens' outbound tourism" immediately rushed to the hot search, and online travel enterprises also quickly ushered in the search peak. Ctrip data shows that within half an hour after the release of the plan, the search volume of overseas popular destinations on the platform increased by 10 times year-on-year, and the search volume of outbound air tickets (including Hong Kong, Macao and Taiwan) and overseas hotels reached the peak in three years. China, Macau, China, Hongkong, China, Japan, Thailand, etc. It has become the top ten places with the fastest growth in search volume. During the Spring Festival, the search volume related to outbound and group tour products soared 6 times.
Tongcheng data shows that the instantaneous search volume of international air tickets on the whole platform has increased by 850%; Visa search volume increased by 10 times. The top three overseas destinations that China tourists are most concerned about are Japanese, Korean and Thailand. The main search users for outbound travel are from Beijing, Shanghai and Guangzhou. The data of Qunar.com shows that within 15 minutes after the plan was released, the instantaneous search volume of international air tickets on the platform increased by 7 times, and the popular destinations were Thailand, Japan and South Korea.
However, while paying attention to the orderly recovery of China citizens' outbound tourism, we should pay attention to epidemic prevention safety and be the first person responsible for their own health. It is clearly stated in the solution interpretation question and answer that after the implementation of "B and B level management" for novel coronavirus infection, individuals should be encouraged to continue to maintain good hygiene habits, strengthen personal protection and seek medical treatment as required. The plan points out that everyone is the first person responsible for their own health, and everyone should continue to adhere to good hygiene habits such as wearing masks and washing hands frequently, keep interpersonal distance in public places, complete vaccination in time and strengthen immunization.
After three years of "suspension", outbound travel enterprises actively saved themselves.
On June 24, 2020, the General Office of the Ministry of Culture and Tourism issued an urgent notice, requiring national travel agencies and online travel enterprises to suspend the operation of group tours and "air ticket+hotel" tourism products from now on. Multi-cultural tourism departments and cultural tourism bureaus also issued notices. 65438 Since June 27th, all group tours and "machine+wine" services, including outbound teams, have been suspended. Since then, outbound travel has pressed the "pause button".
For a long time, outbound travel has been an important part of domestic tourism. According to the data of the Ministry of Culture and Tourism, in 20 19, the outbound tourism revenue of national travel agencies was 21455.6 billion yuan, accounting for 4 1.54% of the total tourism revenue of national travel agencies. The profit of outbound tourism business is 8.958 billion yuan, accounting for 38.4% of the total profit of national travel agencies.
At the same time, China is also an important source market for global tourism. From 2065438 to 2009, there were 62,880,600 outbound trips organized by national travel agencies and 320,706,300 outbound trips. The destination countries or regions of outbound travel organized by travel agencies rank in the top ten, followed by Thailand and Japan.
"Chinese mainland tourists have made great contributions to international tourism in Asia. At present, the number of international tourists in Chinese mainland has recovered less than 5%, and the absence of tourists from China makes it difficult for Asian tourism prices to rise to a certain extent. With the gradual liberalization of outbound travel, policies are favorable and price concessions are superimposed. I believe that these areas will take the lead in welcoming the attention of China tourists. " Fang Zeqian, an industry analyst at Ctrip Research Institute, said.
China tourism academy recently released the Annual Report on the Development of Outbound Tourism in China (2022-2023), which shows that from 2020 to 2022, the number of outbound tourists in China decreased by 400 million, and the outbound tourism was seriously damaged. After the suspension of outbound travel business, related tourism enterprises were also affected.
As the two leading enterprises of A-share outbound travel, Zhongxin Tourism's revenue in 2020 dropped by 87.63% to 15 1 billion yuan, with a net loss of148 million yuan; In 2020, Caesar's total tourism revenue dropped by over 70% year-on-year to16150,000 yuan, with a net loss of 698 million yuan. In the first three quarters of this year, Zhongxin Tourism and Caesars Tourism achieved revenues of 275 million yuan and 285 million yuan respectively, with net losses of 654.38+32 million yuan and 260 million yuan respectively.
However, the China Outbound Tourism Development Report 2020 released by china tourism academy also pointed out that after the suspension of outbound tourism business, large tourism groups, tourism service industries represented by outbound travel agencies and OTA, investors, resource providers, suppliers, distributors, agents and partners in the outbound tourism industry ecosystem actively transformed, explored the new normal of tourism, and carried out a large number of effective self-help measures and mutual assistance actions. These actions include capital and market initiatives, as well as live broadcast of goods that are widely concerned by the industry and society.
For example, in the second half of 2020, Uni-Naide Tourism and Panorama Tourism, the two major brands of Zhongxin Tourism's outbound wholesale business, began to transform into domestic tourism, facing the middle and high-end market. Through diversified business layout, Caesar's tourism industry, while exploring short-distance tours and developing local leisure cultural products, further extends its industrial chain to cultural tourism real estate services, new retail, tax exemption and other fields.
Tourism enterprises are ready to go, and experts suggest profoundly grasping the consumption dynamics.
The proposal of restoring China citizens' outbound tourism in an orderly way in this plan has also attracted great attention from the industry. Jude Zhong, chairman of Shangyou Huiwenlv, told the Beijing News Shell Finance reporter that this plan released the signal of speeding up the policy level, which was a great benefit to the industry.
"China's normalized epidemic prevention effect has already appeared, and the most difficult moment has passed. It is suggested that China citizens' outbound tourism should be resumed in an orderly manner. First of all, the China market cannot be decoupled from the world. Second, the high-frequency exchange of personnel and the overall boost to the economy will bring great benefits to travel service providers, big traffic and small traffic. " Zhong Hui said.
The Beijing News Shell Finance reporter also asked some consumers. Respondents all expressed their expectations for the recovery of outbound travel and their concerns about the global epidemic. Consumer Li wants to tell reporters: "If outbound travel is liberalized, I will definitely have plans to travel abroad, but it also depends on the specific situation of the global epidemic at that time. If there is a large-scale outbreak, it will definitely not be considered. " It is understood that before the outbreak of the epidemic in 2020, Li Xiang will travel abroad or participate in overseas performances almost every 1-2 years.
On the other hand, in view of the orderly recovery of China citizens' outbound tourism, consumers are still worried about the current air ticket price. Some netizens commented that they hoped that the ticket price would come down as soon as possible.
Fang Zeqian believes that with the recovery of tourism supply side and the control of inflation level by major economies in the world, the overall price of outbound travel machine wine is expected to fall back to the pre-epidemic level; However, due to the short-term constraints on the recovery of supply-side facilities and manpower, it will still take some time for prices to fall back.
At present, major airlines have begun to encrypt international flights. For example, Korean Air announced that it would resume the operation of Incheon-Shenzhen and Xiamen routes from June 5438+ 10, 2023, and increase the number of flights in Shanghai (Pudong), Guangzhou, Shenyang and Dalian. Air France announced that from February 4, 2023, it will increase its operation to three passenger flights per week on the routes of Shanghai and Paris Charles de Gaulle Airport. Singapore Airlines will resume direct passenger service from Singapore to Beijing from 65438+February 30th.
On the other hand, domestic tourism enterprises are also preparing for the recovery of future outbound travel. For example, during the promotion period of "Flying Around the World" Super Product Day, Ctrip promoted the international air ticket booking volume to increase by 33.2% compared with 165438+ 10. At the same time, the activities of "Super Global Tour" were arranged, including the research and development of related products, the establishment of overseas epidemic policy inquiry portal, the selection and formulation of overseas destination word-of-mouth list, overseas tour guide planning and talent immersion live broadcast.
"Outbound travel is part of consumption and will recover with the recovery of consumption." Jude Zhong said, "For travel service providers, we should actively establish links, including the repair of supply chain system, product system to meet consumer demand, channels and marketing system. It doesn't necessarily need to be faster than anyone else, but we must profoundly grasp the consumption dynamics of tourists, find the right stage, wait for opportunities, and be steady and steady. "
How to treat the recent recovery of outbound travel? For me, I really want to travel. This is because I haven't traveled for a long time, and now I have enough time to travel and dream on the road.
1. The impact of the optimization of entry and exit policies on tourism consumption is rapidly emerging. The number of outbound air tickets and overseas hotel searches on many online travel platforms has increased greatly. Japanese, Korean, Thai and other Asian countries are favored by China tourists, and the high international air ticket prices are expected to fall. After the optimization of entry and exit policies, the number of outbound air tickets and overseas hotel searches on many online travel platforms has increased greatly.
Second, the plan also proposes to cancel the "five ones", load factor restrictions and other international passenger flight number control measures. Further optimize the arrangements for foreigners to come to China for work, production, business, study abroad, visit relatives and reunion, and provide corresponding visa facilities. According to the international epidemic situation and the ability of service guarantee in all aspects, the outbound tourism of China citizens will be resumed in an orderly manner. After the release of the plan, the number of overseas popular destinations, outbound air tickets, hotels, visas and other searches increased rapidly.
Among the popular overseas tourist destinations, Japan, South Korea, Thailand and other Asian countries are among the best. According to the data of Tongcheng Tourism Platform, the top three overseas destinations that China tourists are most concerned about are Japan, South Korea and Thailand. The main search users for outbound travel are from Beijing, Shanghai and Guangzhou. In the user visa consultation, the popular destinations are Thailand, Singapore, Japan, Malaysia, the United States, and some European Schengen visas.
At present, the policy is clear, and the tourism industry faces important opportunities. Outbound travel that has been suppressed for a long time will develop greatly, and countries with looser policies and closer distances such as Southeast Asia may benefit first. Judging from the time, outbound tourism may be fully restored during May 1 next year.
Although the measures for outbound travel in various places have not been fully clarified, the recovery of outbound travel seems imminent.
When will outbound travel restart? Outbound travel will be restarted in 2023. According to relevant public information, as of 2023- 1-6, China citizens' outbound tourism will be resumed in an orderly manner in 2023 according to relevant policies.