With the continuous progress of society, business plans are becoming more and more important to people. Business plan plays an important role in attracting needed human resources and rallying people's hearts. Do you know the format of business plan? The following is a business plan of a biological company that I have compiled for you. Welcome to read the collection.
Business Plan of Bio-company 1 I. Introduction to the Project:
1. Definition: biopharmaceuticals refer to a kind of products extracted from organisms, biological tissues, cells and body fluids for prevention, treatment and diagnosis by using the research results of microbiology, biology, medicine and biochemistry and the scientific principles and methods of microbiology, chemistry, biochemistry, biotechnology and pharmacy.
2. Raw materials: The raw materials of biopharmaceuticals are mainly natural biological materials, including microorganisms, human bodies, animals, plants and marine life. With the development of biotechnology, purposefully manufactured biological raw materials have become the main source of biopharmaceutical raw materials.
3. Product ingredients: vitamins, erythromycin, clindamycin, etc. Penicillin, streptomycin and gentamicin for injection are fermented by different microorganisms. The vast majority of antibiotics used in medicine come from microorganisms, and each product has strict production standards. Predicting the research progress of biopharmaceuticals will be widely used to treat cancer, AIDS, coronary heart disease, anemia, dysplasia, diabetes and other diseases.
Second, the service introduction:
1. Customers: demanders and direct users of medical institutions such as hospitals and biopharmaceutical products.
2. Service organizations: Specialized service organizations should be set up, such as specialized consultation and after-sales service organizations in hospitals and residential areas.
3. Service personnel: train a special team, mainly including sales personnel, drug experts, lawyers, managers, information collectors, etc. , and pay attention to the division of labor, coordination and unity.
4. Service spirit: form a unique service culture, establish a first-class service image, and adhere to the purpose of service first.
5. Service content: R&D departments should focus on developing new technologies and producing new products to meet the new needs of consumers; The consulting organization is mainly responsible for answering the information about the use of drugs by doctors, patients and residents in residential areas, promoting new products and collecting their higher demand information, which is convenient for the company to develop and promote new drugs and further expand the product market; After-sales service agencies are mainly responsible for collecting the drug effect and feeding it back to the headquarters and R&D departments, and at the same time dealing with the analysis and investigation of some after-sales problems to try their best to reduce the adverse effects.
6. Service mode: service personnel establish two-way contact with consumers, strengthen communication and supervise each other in a harmonious atmosphere.
Third, the market analysis and forecast:
1. Market environment analysis: biopharmaceutical camp is huge and developing rapidly. At present, half of the drugs in the world are biosynthesized, especially when synthesizing drugs with complex molecular structure, which is not only simpler than chemical synthesis, but also has higher economic benefits. In the past half century, a series of breakthrough applications of microbial transformation in drug development have created great medical value and economic benefits for the pharmaceutical industry.
(1) Political and legal environment: biopharmaceuticals are highly patented because of their high technical content, so biopharmaceuticals have high legal barriers and are difficult to enter.
(2) Economic environment: With the rapid development of human society and unprecedented economic development, people can have more economic capacity to invest in medical care. At the same time, with the rapid development of science and technology, biopharmaceutical technology will gradually mature and update. Therefore, from the general trend, biopharmaceuticals will have a broad market demand.
(3) Social culture: With the improvement of people's living standards, people pay more attention to their own health problems, so biopharmaceuticals can meet this demand well, and there is no substitute.
(4) Technical analysis: The technical requirements of biopharmaceuticals are very high, which can not only prevent new competitors from joining, but also pre-empt the existing industry competition.
2. Market demand analysis: Due to the wide variety of biopharmaceuticals, the market demand for biopharmaceuticals is broad and diversified. For example, therapeutic drugs mainly meet the treatment needs of patients, while health drugs are promoted and used for the majority of people with health awareness. At present, many people have the habit of using drugs more or less, and there are usually many drugs in reserve at home. As far as people's overall health status is concerned, many people are in the sub-health stage, and with the decline of people's overall physical fitness, people have become dependent on drugs to some extent. Whether it is used to treat diseases or to prevent diseases or other unhealthy conditions, people will choose to use drugs or other health care products, so biopharmaceutical products will also appear in a reciprocal way. In the long run, with the progress of human society and the rapid development of economy, people will pay more and more attention to their own health, and with the improvement of people's life expectancy, the aging population will become more and more prominent, and the demand for biopharmaceutical products by the elderly will be a great demand. In addition, with the development of science and technology, people's demand for biopharmaceutical products will be continuously met. Based on the above analysis, we can draw a conclusion that the biopharmaceutical market has great potential and the possibility of expansion.
3. Analysis of market competition: From the characteristics of biopharmaceutical industry, it can be seen that this industry belongs to technology-intensive industry and has the characteristics of capital-intensive industry, so the market competitiveness of biopharmaceutical enterprises is mainly reflected in enterprise research and development, capital and scale. Let me analyze these three aspects. First of all, technology is the foundation of biopharmaceutical enterprises. Without advanced and constantly updated technology, it is difficult to gain a foothold in this industry, and even a temporary survival cannot get rid of the fate of being eventually eliminated. When it comes to technology, we can't help talking about innovation. Biopharmaceutical enterprises need innovative ability and a group of innovative R&D talents and teams. Then, biopharmaceutical enterprises should have sufficient capital flow and must ensure the operation of R&D funds. If you don't have enough money, you may be limited in the competition. Finally, the scale of biopharmaceutical enterprises is a very important issue, because it is not only the result of the first two, but also can promote its better development and the realization of its goals. The scale of enterprises should be moderate, not only to ensure normal operation, but also to have the possibility of further development. Looking at the enterprises in biopharmaceutical industry, the overall competition is fierce, but they all have certain benefits. These enterprises are trying to make themselves stand out, so they are all working hard in these three aspects, hoping to make a breakthrough.
Fourth, marketing strategy.
1. sales channel: principle (make different sales strategies and plans according to different products. The framework of marketing system is to establish marketing system by object and product, and form a marketing network covered by matrix. )
(1) For therapeutic and diagnostic drugs, the company should promote them to major hospitals and other medical institutions and major pharmacies, and make appropriate feedback and improvement through the use of patients.
⑵ For health care products, the company should enter the health care products market and promote them in major supermarkets and other retailers through distribution.
2. Sales plan:
(1) Building a Strong Marketing Team We attach importance to cultivating a team of high-quality sales engineers and marketing managers with team spirit, and to discovering and cultivating strategic marketing management talents and international marketing talents. We should build a marketing team with long-term goals and encourage and drive it with the same occupation, responsibility and honor.
(2) The overall discussion and formulation of the marketing plan.
(3) implementation plan.
(4) Conduct market research, collect sales information, summarize the advantages and disadvantages of the marketing plan, and discuss the overall improvement.
3. Customer relationship: We should ensure communication and contact with major customers and develop relationships with small and medium-sized customers.
Business Plan of Bio-company 2 1 Company Profile
Lv You Biotechnology Co., Ltd. is a company mainly engaged in the research and development of new yogurt starter. We have patented technology for the production of new yogurt starter and advocate a new concept of environmental protection based on science and technology. By popularizing yogurt starter, we can provide perfect natural products for human beings.
2 market opportunities
2. 1 market demand
Lactic acid bacteria are often used to make fermented foods such as yogurt, cheese, sauerkraut, beer, wine, pickles and pickled foods. Adding lactic acid bacteria to milk can improve the health care function of milk.
Lactic acid bacteria are beneficial to human health and mainly exist in human intestines. When it reaches a certain amount, it can improve and adjust the balance of intestinal microbial flora. Metabolites of lactic acid bacteria can reduce the pH value in the intestine, inhibit the growth of spoilage bacteria in the intestine, weaken the toxic effect of spoilage bacteria in the intestine, help digestion, prevent constipation, prevent cell aging, enhance immunity, lower cholesterol level, relieve lactose intolerance and inhibit the formation of tumor cells. With the development of natural food and functional food, people pay more and more attention to lactic acid bacteria products, which puts forward new requirements for the quality and types of lactic acid bacteria starter. At present, the traditional lactic acid bacteria starter is gradually abandoned due to various disadvantages, and will be replaced by disposable direct-throw powder starter. This kind of starter has the characteristics of high activity, small volume and convenient carrying and use, and can be directly used to produce fermented dairy products, as well as food additives or directly eaten, which saves the complicated operation process of expanding culture, thus simplifying the production process of products, helping to maintain the stability of product quality and preventing the degradation and pollution of strains.
2.2 Industry Competition Analysis
Through investigation, the sales companies of starter cultures are mainly chemical fertilizers, and there are also a few biological starters. Chemical leavening agent can no longer meet the production demand of green agricultural products, and the existing biological leavening agent is not accepted by the majority of agricultural producers because of its high price and complicated production process. There is a lack of a cheap and efficient biological starter in the starter market. The yogurt starter produced by our company meets this requirement and has strong market competitiveness.
2.3 Comparison of major competitive products
2.4 Analysis of competitive advantage
We have conducted a long-term investigation on all kinds of bio-starter products and related products of lactic acid bacteria in the market, tested and compared their products, and deeply understood several bio-starter enterprises with large market share. We believe that our company's production mode, equipment level, technical ideas and product quality are at the leading level. And according to the technical advantages, we have formed a price advantage.
The company and the College of Food Science and Technology of Hebei Agricultural University are developing new products with advanced technology. The technical team composed of professors from Hebei Agricultural University will ensure the quality, continuous improvement and updating of products and continuous improvement of market competitiveness.
Through the continuous updating of technology, while constantly improving the quality of products, we will introduce diversified products to expand the market, and at the same time maintain our competitive advantage through the progress of company management.
3 development strategy
The company attaches importance to the combination of short-term goals and long-term strategies.
3. 1 initial period (1-3 years)
The main product is lactic acid bacteria biological starter, and the market strategy is to occupy the market share of agricultural starter, establish its own brand, form intangible assets, recover the initial investment and develop derivative products.
1-2 years, the products were introduced to the market, which improved the product visibility, established the brand image, gradually established a perfect sales network, and opened and initially occupied the agricultural first market.
2-3 years, enhance brand image, increase intangible assets, increase equipment and expand production scale; Increase annual output and market share; Mature products, focusing on research and development of new products, developing derivative products and expanding the market.
3.2 Mid-term (4-6 years)
Further improve and perfect the production and sales network; According to the initial production and sales situation, determine the key sales areas and establish large-scale production and wholesale centers in key areas. At the same time, we will develop new products and implement diversified business strategies, so that market share will gradually occupy a dominant position. Consolidate and expand the market of bio-starter, and maintain the sustainable development of technology.
3.3 Long-term (5- 10 years)
Take advantage of the company's technical advantages of lactic acid bacteria bio-starter, develop related products of AM bio-starter, realize product diversification, expand market space and expand market share, and become a leader in the processing field of agricultural bio-starter, and then become a research and development center, production and sales center for biotechnology development of bio-starter.
The business plan (business plan summary) of Lv You Biotechnology Co., Ltd. has a registered capital of 2.5 million yuan. The scale of capital structure is as follows: According to the forecast of the company's future operation, the company can maintain a high profit growth, and the company will not pay dividends in the first year. The manager of the technical department and the management team of the company are the general managers, who are passionate about starting a business and help manage the company, so that the company can develop steadily and rapidly in the initial stage.
4 Investment and income
4. 1 capital structure and scale
The registered capital of the Company is RMB 2,500,000.00 Yuan, and the capital structure scale is as follows:
Net cash flow, discount rate, investment amount and other data are calculated by the difference method. The payback period of investment is two years and one month, and the investment scheme is feasible.
Payback period = year with positive cumulative net present value–1+(uncollected cash/current present value)
4.3 Internal rate of return
The internal rate of return calculated according to cash flow is as follows:
n
NPV(IRR)=∑(CI—CO)t( 1+IRR)—t = 0
t = 1
Internal rate of return =34.69%
The internal rate of return reached 34.69%, much higher than the capital cost rate of 7%, mainly because the product was of high quality and low price, which made the sales profit rate higher and the market grew very well in the first five years.
4.4 Return on investment
According to the forecast of the company's future operation, the company can maintain a high profit growth, and plans to extract a reasonable proportion of funds from the net profit as shareholder returns. To this end, the company will not pay dividends in the first year, and will pay dividends in percentage of net profit every year after the second year.
5 management team
General Manager of Board of Directors General Manager of Quality Inspection Department
Technical sector economics
Marketing manager
Public relations department
Production and management department
Marketing manager
financial manager
The management team of the company consists of a general manager and seven department managers. Our team are all college students, full of entrepreneurial passion, innovative consciousness and complementary advantages in all aspects, which together form an excellent team. Although we lack practical experience, we have a serious and responsible attitude and enterprising spirit. For the lack of knowledge, we will continue to learn, for the lack of experience, we will continue to accumulate, let us gradually evolve into an excellent management team.
At the same time, we will also hire some excellent management talents to help manage the company, so that the company can develop steadily and rapidly in the early stage.
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