Brand special booking: refers to a cooperative mode in which a brand takes over the whole live broadcast. This way of live broadcast can fully and comprehensively display a certain brand product, and it is a highly directional way to bring goods. The disadvantage is high cost. This kind of cooperation is not suitable for small and medium-sized sellers with weak financial strength, but for well-known brand businesses.
Integrated marketing: refers to the live broadcast of goods jointly organized by multiple brands or businesses, which has low risk and low cost and is very popular among small and medium-sized sellers. The expenses incurred by the live broadcast are borne by all parties involved, which is very practical for small and medium-sized sellers with weak financial strength. By doing some marketing planning in advance, with the help of anchor popularity and professional publicity, and with various marketing methods of the platform, we finally get good sales.
According to the situation of different businesses, choose the appropriate cooperation mode to achieve a win-win situation.