From the ranking point of view, the gold indexes of Xicha and Mixue Ice City both exceed 89, and their advantages are more prominent.
According to the consulting data of Ai Media, the new tea market in China has reached 279.59 billion yuan in 20021year. In 2022, 26.2% of new tea consumers in China indicated that their consumption frequency would increase in the future, and only 14.7% of consumers would reduce their consumption frequency, and their demand would continue to rise. It is estimated that the scale of new tea market will reach 374.93 billion yuan in 2025. Broad market prospects attract many players to enter the game, the pace of brand expansion in the industry is accelerated, and competition continues to intensify.
It is worth noting that the food safety problem in the new tea industry is becoming more and more prominent. While paying attention to the taste experience, new tea brands should also strictly control the quality and safety and the hygiene of the materials used. In addition, new tea brands should actively explore their own market positioning and create brand characteristics in order to stand out among players.