Professional introduction
This major cultivates senior professionals who meet the needs of the market economy and the development of tourism at home and abroad, have the knowledge and ability of economics, management, administration and related disciplines, master the theoretical knowledge and methods of tourism management, have the ability to solve practical problems in tourism development, and can engage in the research of hotel management, travel agency management and tourism management disciplines in tourism administrative departments and enterprises at all levels; Students mainly study the basic theory and knowledge of tourism management, highlight the mastery of the subject system of tourism resource development and planning, and accept the basic training of tourism management and tourism resource planning and development, and have good scientific literacy and basic skills of resource development and planning management.
Professional definition
Tourism management mainly studies the basic knowledge and skills of tourism management and tourism services, and provides services and management for tour guides, restaurants, scenic spots and travel agencies. For example: long-distance and short-distance tourism planning, tourism route design, theme park tourism economic management, tourism publicity planning and so on.
Training objectives
Undergraduate tourism management majors cultivate applied professionals who master the basic theories, professional knowledge and skills of modern tourism management, have international vision, management ability, service awareness and innovative spirit, and can engage in tourism-related business, management, planning, consulting, training and education.
Training requirements
(1) quality requirements
Have excellent moral quality and correct world outlook, outlook on life and values; Have good professionalism, teamwork spirit, sense of the times and international vision; Have a sense of professional identity, professional responsibility and professional achievement; Physical and mental health, in line with the Ministry of Education's "National Student Physical Health Standards" test requirements.
(2) knowledge requirements
Master general knowledge of philosophy, law, sociology, science and technology, language and literature, art, career development and education and training; Systematically master basic theoretical knowledge and methods such as mathematics, physics, economy and management, and information technology; Familiar with the theoretical knowledge and methods of tourism management such as management, economics, marketing, financial management, introduction to tourism, tourism reception industry, tourism destination management, tourism consumption behavior, etc. To encourage mastering the theoretical frontier and development trends of this discipline; Understand laws, regulations and international practices related to tourism management.
(3) Professional ability requirements
Have the self-study ability to acquire and update relevant knowledge of tourism management; Have the basic skills of applying professional knowledge to practice; Have the consciousness of tourism service and management ability; Have general skills in information processing operation and application; Proficient in 1 foreign language and have certain listening, speaking, reading and writing skills; Have professional writing skills, strong language expression and communication skills.
(4) innovation and entrepreneurship requirements
Master the basic knowledge needed for innovation and entrepreneurship, have the spirit of exploration, innovative consciousness and practical ability needed for innovation and entrepreneurship, understand the industry environment, entrepreneurial opportunities and entrepreneurial risks, encourage students to experience all aspects of entrepreneurial preparation, and have the basic quality of innovation and entrepreneurship.
Curriculum system
Some colleges and universities have trained the following professional directions: tour guide basics, introduction to tourism, China tourism geography, travel agency planning practice, tourism policies and regulations, tourism marketing, service and management of tourist attractions, tourism economics, tourism English and modern hotel management.
Overall framework
The undergraduate course system of tourism management major includes three modules: general course, basic course and professional course. The general course module includes compulsory courses and quality education courses; Basic course modules include mathematics and physics, economics and management, information technology and education. Specialized course modules include compulsory courses, elective courses and practical courses. ?
Postgraduate entrance examination direction
Undergraduate students majoring in tourism management take postgraduate entrance examinations in Marxist theory, law (illegal study), vocational and technical education, geography, etc.
Employment direction
The employment orientation of tourism management majors includes public institution personnel, civil servants, administrative commissioners, assistants, human resources commissioners, hotel management, teachers, tour guides, ticketing and so on.
Professional cohesion
Example of continuing undergraduate major: tourism management.