Guangzhou Auto Show is about to close. How do brands compete in exhibitions?

The 18th Guangzhou International Automobile Exhibition officially kicked off. What is the auto show like now? New technology, new life? As the theme, the total exhibition scale is 220,000 square meters, and the total number of cars on display is 980, including 28 first cars in the world, 9 first cars in multinational companies, 20 concept cars and 0/42 new energy vehicles. In this exhibition, we have heavy products.

Arrizo 5 (parameter | picture) PLUS opens the pre-sale. In addition, at this auto show, you can also feel the quality changes of Chery in recent years through our exhibition cars. There are two important elements for Chery to improve its quality. One is to improve sensory quality, and the other is to attach importance to product user experience. In Chery's corporate philosophy, any improvement in the perception of customers' desire to buy is a quality problem. For example, the visual, olfactory, auditory, tactile and sensory qualities of a car. We ask employees to work together to avoid problems that customers may complain about, and pay attention to and make a fuss about customer perception.

When the north has gradually entered the winter, Guangzhou, thousands of miles away, is still like summer. This difference, like the current automobile market, seems to exist in different situations between the north and the south. At least, from the increasing scale of this Guangzhou Auto Show to the intriguing attention, people can't see any signs of the decline of the auto market. On the contrary, it is these three well-known factors that make Guangzhou Auto Show become the focus of attention at home and abroad in a short time! These three reasons are as follows: first, in the 30 years of reform and opening up, Guangdong is just an important window of reform and opening up. Any exhibition held here this year will naturally attract the attention of the whole society; Second, the international climate triggered by the financial crisis will inevitably make this auto show a key node; The third one is located in Guangzhou? Guangfeng? 、? Hiromoto? At present, they are in the limelight in the domestic market, and now it is time for them to show their talents. From these aspects, the Guangzhou Auto Show is naturally very different from the past.

This explains the particularity of this Guangzhou auto show from another side. Although there are many enterprises, for various reasons, manufacturers do not participate in the auto show, but it can not affect the attention of the auto show. Among them, the most important thing of this auto show is to seek many answers. There is a question of who is the first auto market, and there is also a question of whether Japanese cars will be popular in a special period. This can be a test of the trend of the domestic auto market and a barometer of the auto market next year. On April 30, 2020, under the guidance of Changsha Convention and Exhibition Office, the 2020 Hunan Auto Show opened in Hunan International Convention and Exhibition Center as scheduled. Zheng Jianxin, Deputy Secretary of the Municipal Party Committee, Acting Mayor and Secretary of the Party Working Committee of Hunan Xiangjiang New Area, affirmed at the opening ceremony of the auto show that the 2020 Hunan Auto Show will show Hunan people and Changsha people. Dare to be the first? Responsibility and responsibility will play a starting role and play a demonstration and leading role.

No one expected that this year's Hunan Auto Show had only 26 working days from the beginning of preparation to the official launch. Previously, it took at least half a year to prepare for a large auto show. People in the industry have commented that Changsha people have created a miracle of convention and exhibition industry! Precise prevention and control at the exhibition, the implementation of various prevention and control measures in every procedure and every link, safe participation and peace of mind have become the first pursuit and goal of this Hunan Auto Show.

Municipal Public Security Bureau, Municipal Health and Health Commission, Municipal Center for Disease Control and Prevention, Municipal Convention and Exhibition Office, Municipal Bureau of Commerce, Hunan International Convention and Exhibition Center and other departments and units form a reserve team to escort the auto show. The municipal party committee and municipal government held eight work dispatching meetings successively to study and solve the prevention and control problems in the exhibition.

As a result, the first batch of measures were intensively introduced and put into practice: the first real-name registration exhibition was held in Hunan, and the health code and travel code were managed for the participants and visitors of the first exhibition. The first intelligent epidemic prevention robot was used for 360-degree disinfection without dead ends, the first infrared temperature detection system was introduced, and the first epidemic prevention operation manual of the supporting exhibition was completed. This 18 page manual has precise prevention and control procedures in every detail, from booth disinfection to automobile exhibition management, from exhibition entrance to audience entrance, from catering facilities to garbage removal, from fresh air in the museum to indoor space.

At the same time, the health department of Changsha also sent professionals and teams to provide service guidance during the exhibition to ensure that the Hunan Auto Show Organizing Committee proposed? Identity must be asked, information must be recorded, temperature must be measured, masks must be worn, disinfection must be done, and emergencies must be done? what's up Six must? Method has been implemented.

In the past, Shanghai was the undisputed first city for automobiles. This is not only reflected in Shanghai's automobile manufacturing, but also in Shanghai's special liking for its cars. Not only are there representatives of Sino-European and Sino-American joint ventures, but also the overall digestion ability of the city itself, which has long been famous and famous in the domestic market. Judging from these hard indicators, Shanghai's reputation as the first city to hold cars is natural! Judging from the present situation, the balance of automobile sales in the past no longer exists. Judging from the car sales in the first three quarters that broke out a few days ago, Guangzhou ranked first with more than 600,000 vehicles. Not only did it surpass Shanghai, Changchun and other places in one fell swoop, but it also took the title of the first city of automobiles into its arms.

It can be said that it is no accident that Guangzhou can win the first city! Since? Guangfeng? With what? Hiromoto? In the high-profile start of the domestic auto market, two joint ventures in the same city have been monopolizing the image of B-class car champion with the title of car king for two years. These two models not only firmly control the leading edge of domestic benchmark cars, but also are the wings of the enterprise itself, which can be plump in a short time! More importantly, it lies in the rational level of local consumption, which also determines that the driving force of automobiles to Guangzhou and even South China is becoming more and more obvious. Therefore, it is normal for cars in Guangzhou to overtake Shanghai. On the other hand, the demand for vehicles in Shanghai, due to the city's own restrictions on the growth of license plates, has naturally delayed the development of automobiles.

Therefore, it is conceivable to give up the car as the first city. With the opening of Guangzhou Auto Show, it is particularly important for Japanese cars to perform better in the corresponding downturn in the real environment. To be fair, it doesn't matter who is the first city of automobiles! The key lies in how to arouse the enthusiasm of the market through its own production and marketing methods or brands when the market is getting colder, which is much more important than formally distinguishing the evolution of appellation! In view of these, attaching importance to Guangzhou Auto Show can be said to be the most concerned issue for domestic and foreign enterprises. And Guangzhou auto show, as a famous one in China? Four little dragons? (Guangzhou Auto Show, Chengdu Auto Show, Changchun Auto Show, Hangzhou Auto Show) Although it can't be said that it will become the mainstream through this auto show, many situations have pushed it to this highly valued center. Therefore, the current performance of Guangzhou Auto Show and the role of barometer will directly affect the future changes of the auto market.