Product upgrade. It brings various nutritious health care products to consumers. Star products will be fully upgraded, including nutritious soothing milk and "light" yogurt. , and will launch new products to meet the more personalized needs of consumers. Yili will launch the first QQ star active lactic acid bacteria beverage specially for children in China, and the unique formula of "active lactic acid bacteria+fruit and vegetable juice" can help children absorb nutrition better and more comprehensively. At the request of consumers, Yili upgraded the big fruit yogurt in an all-round way, adding new combinations of "super fruit" such as "blueberry+yam", which not only enriched the nutrition, but also met the needs of consumers to enjoy delicious food anytime and anywhere. Yili Qiaolezi will be upgraded to make the overall sugar content of the product more reasonable and taste better. In order to comply with the new trend that consumers prefer the compound taste of tropical fruits, a new tropical fruit cup has been added to the cold drinks of Yili Ranch brand.
Upgrade of communication with consumers. Pay attention to consumers and change for them. With the release of the original factory capacity and the gradual commissioning of the new factory, Yili has continuously improved its operation and management capabilities, with faster and more timely response and more modern means; Expand the second and third tier markets and even the county and township markets through channel sinking; At the same time, Yili also allows more consumers to enjoy healthy and high-quality products by entering the campus and community.
2. Create a healthy lifestyle for consumers. From healthy living to green consumption, Yili takes consumers as the center and changes for consumers everywhere: through brand advertisements, roadshows, online interactions and other forms, it advocates a healthy lifestyle and brings consumers' "attitude towards life" and "quality of life". Promote technological transformation, use environmentally-friendly packaging materials and produce green products, thus promoting public green consumption and making our living environment healthier and better.
Green production. Yili will further promote technological transformation, use environmentally-friendly packaging materials and produce green products, thus promoting public green consumption. Taking yogurt products as an example, in the production of 8 cups of yogurt, after improving the process, the internationally popular cardboard packaging not only improves the efficiency and saves labor, but more importantly, it is estimated that hundreds of millions of plastic envelopes can be saved in just one year.
Advocate healthy action. Through the "Green Society" public welfare projects in Weibo, Kaixin.com, Renren.com, Tianya.com and Maopu.com, Yili invited netizens to participate in the discussion of healthy lifestyles extensively and deeply, and called on netizens to make changes for healthy lifestyles. Through the activity of "scientific feeding into ten thousand families", we will publicize healthy feeding methods and let high-quality Yili milk powder and healthy scientific feeding methods enter more families; Provide "customized nutrition" for white-collar women, upgrade the nutritional components of female milk powder, and increase carry-on clothes, so that busy female white-collar women can supplement nutrition anytime and anywhere and enjoy a healthy life.
3. Strong alliance and cooperation with Disney since 20 1 1. Starting from 20 1 1, Yili will become the only dairy partner in Disney Greater China, and carry out a five-year in-depth brand cooperation with Disney, aiming at promoting and creating an atmosphere of healthy and happy consumption in the whole industry, leading the industry to pay attention to the consumption experience and maximize the consumption value. From the Olympic Games to the World Expo, from the Asian Games to Disney, Yili's quality and brand have been proved again and again. At the same time, in cooperation with these international events or platforms, Yili has completed internal forging and upgrading, and accumulated strength for future development.