1, the mission is the reason for the existence of the enterprise, and it is the responsibility that the enterprise undertakes and strives to realize. Answer the question why the enterprise exists, that is, what purpose the enterprise wants to achieve. Mission determines the development direction of the enterprise and defines the nature of the enterprise. It tells every member of the enterprise what they are working together for and what contribution they are prepared to make to the world.
2. Vision is the enterprise's vision and prospect for the future, an ideal state that the enterprise should achieve in the overall development direction, that is, the scene in desire, and answers the question of what the enterprise will become.
It provides a clear development goal and future prospect for the enterprise, and tells every member of the enterprise where the enterprise will go.
3, values, is the enterprise and its employees * * * agree and admire the value evaluation standard, also known as the concept or idea, is the enterprise and its employees * * * in the long-term production practice to follow the thinking mode and professional ethics, is the core of corporate culture, answer the question of how to take action to realize the mission and vision. It provides a code of conduct for enterprises and their members in all aspects of their work, and also provides a basis for enterprises to deal with various contradictions.