In fact, the history of China Mobile's interpretation of "green" can be traced back to 200 1 year, when the data service was just emerging. At that time, China Mobile creatively put forward the advanced concept that "data service management must rely on the support of management system", and after unremitting efforts, it launched the first domestic data service management platform (MISC) at 1 1 in 2004. The use of this platform has transformed Monternet's ex post supervision into ex ante control, successfully curbed SP's fraud to a great extent, and provided an important barrier for the development of mobile value-added services.
While building a hardware management platform, China Mobile also actively introduced a series of management measures, which effectively promoted the standardized development of the industry. For example, at the end of 2005, Monternet SP points management measures were introduced, aiming at maintaining Monternet market order and encouraging Monternet partners to operate in good faith. In Monternet SP credit score management method, China Mobile made detailed assessment indicators of credit score management from three aspects: SP default, customer complaints and cooperation satisfaction. Its operation not only promotes the benign development of mobile communication value-added service industry, but also realizes the institutionalization and standardization of the concept of "honest management", making "honest management" a rule-based industry management method.
Since the launch of the activity of "Green Power Grid, Enjoy Civilization", China Mobile has further accelerated the pace of creating an assured consumption network environment. At present, China Mobile's provincial companies have established the information security responsibility system, strengthened the pre-audit of SP's new online services, carried out self-examination and self-correction and rectification of information services, established a relatively perfect Monternet service dial-up system, and regularly inspected all Monternet services. At the same time, China Mobile also launched a number of measures to protect consumers' rights and interests, such as "Monternet unified unsubscribe platform" and "Monternet short message information fee error double return", which greatly improved the consumer confidence index of netizens and became the cornerstone of building a green and harmonious network. In order to further reassure customers, China Mobile also actively responded to the call of the Ministry of Information Industry to standardize the charging standard for mobile information services, and began to implement the theme activity of "Experience the service first and use it with more confidence" in mid-July, which made the online ordering business more transparent, greatly improved the ordering interest of netizens, and had far-reaching significance for promoting the healthy and rapid development of the industry.
Actively advocating "green mobile phone culture" with the help of emerging media is another masterpiece of China Mobile's "green" culture.
Advocating green mobile phone culture is a very important link in the activity of "Green Power Grid, Enjoy Civilization". China Mobile has been actively exploring the development of mobile phone media, such as cooperating with mainstream media to create new application forms such as mobile phone music, mobile phone literature and mobile phone newspaper, exploring the role of mobile phone as a new media in many aspects, actively introducing genuine and healthy literary works into the field of mobile phone information service, and making many beneficial attempts in advocating "green mobile phone culture", striving to make mobile phones a platform for advocating and spreading green culture.
In 2005, China Mobile cooperated with more than 20 mainstream authoritative media such as Xinhua News Agency, China News Service and People's Daily to build a mobile phone-based information dissemination platform-Mobile Newspaper, and actively assisted mainstream online media such as People's Daily, Xinhua.com and Qianlong.com to jointly establish a "handheld world" mobile phone website. The characteristics of "Mobile Newspaper" and "Pocket World" mobile websites, such as healthy content, correct public opinion orientation and close to users' lives, have been well received by all parties.
Mobile phone literature is a new art form loved by mobile phone users in recent years. Due to the unique communication characteristics of mobile phones, the creation of mobile phone literature has also become a new form of literary creation. China Mobile advocates the trend of high-quality and high-style mobile phone literary creation through activities such as "Short Message Literature Competition", which has been well received by the media and users.
As a wireless value-added service controlled by operators on the server, CRBT can effectively isolate piracy and protect the copyright of music copyright owners. Since 2003, China Mobile has taken the lead in launching CRBT service in China. After more than two years of development, this service has been accepted and loved by the majority of mobile phone users. In order to better promote CRBT, China Mobile has also launched a "wireless music chart" and organized a "CRBT singing pioneer competition" to guide the consumption of mobile phone users with increasing healthy content by collecting CRBT original works from users.
In view of these business innovations based on wireless communication technology initiated by China Mobile, experts pointed out that these innovations not only enriched people's original cultural life and created a new era of mobile media, but also effectively promoted the healthy growth of green mobile phone culture, which has important reference significance for further exploring the development of mobile phone fifth media in the future.
Throughout the "green" journey of China Mobile, it is not difficult to find that no matter how the technology changes and how the service business innovates, China Mobile has always maintained the concept of being an excellent corporate citizen in the market practice, that is, taking effective measures, actively advocating civilized Internet access, providing consumers with colorful, civilized and healthy information services with a highly responsible attitude towards society, and striving to create a social atmosphere of "building a civilized network together". "Promoting green mobile phone access to the Internet and creating a safe consumption environment" is the eternal dream of China Mobile in its "green" journey.