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Share a news first. Last year, Jiaxing Library in Zhejiang Province had more than 65,438+000 staff members and held a lecture for the elderly. Found it very popular. Then more than 5,000 such lectures were held year after year. On average, it reaches 13 games every day. Guess, what is the theme of this speech?
For example, teach the elderly how to play WeChat and how to shop with their mobile phones. How to make mobile phone photo albums, how to use Baidu maps, and even how to sell goods on mobile phones.
My impression of reading this news is that I am full of confidence in the e-commerce consumer entrepreneurship revolution in the new era-social e-commerce!
1, what is social e-commerce?
? First, let's take a look at what social e-commerce is. Social e-commerce is also called social new retail. It is an e-commerce model that relies on the trust relationship between people and good product user experience, spreads rapidly on the Internet in the form of word-of-mouth sharing, and the sharers get certain product benefits.
2. What are the prospects and markets of social e-commerce?
? In the past, when we talked about opportunities, whether as practitioners or entrepreneurs, we always paid attention to those new things and felt that the newer the opportunities, the greater the opportunities. Such as the Internet, artificial intelligence, big data, blockchain and so on. In the final analysis, we are afraid of falling behind and missing the wind.
Unfortunately, the reality is very skinny, and few of us can really blend in and share a piece of it. We just eat melons, even leeks that become liars.
You know, something happened in 20 19, and the total retail sales of social consumer goods in China will exceed 40 trillion RMB this year. This means that starting from this year, China will soon surpass the United States and become the largest consumer market in the world.
In addition, the average annual growth rate of China is more than twice that of the United States. In other words, starting from 20 19, our consumption power will not only be the strongest in the world, but also become stronger and stronger.
? Not only that, we not only consume strongly, but also supply strongly. We have the largest manufacturing industry in the world, the most efficient mobile payment and logistics express delivery, and the most popular mobile social mode.
China is the only country that can do everything with a mobile phone!
? This is the public infrastructure that China government and China people have worked hard for decades and accumulated for us with their blood and sweat! We don't have to get rich, others will use it.
? These variables are concentrated in one country and one market at the same time, which is extremely rare in human history. What will happen? The result will definitely exceed our expectations!
? In the face of this huge gold mine around us, the social e-commerce plan is a nugget plan that everyone can participate in. Don't unconsciously discredit and miss the opportunity!
According to the statistics of the Ministry of Commerce, the scale of China's social e-commerce market has reached1139.7 billion yuan in 20 17, an increase of 66.73% compared with 20 17, and it is expected to expand to 3 trillion yuan in 2020 (the whole e-commerce market is about 12 trillion).
? What does this have to do with us? Calculated by 50% bonus, it means that practitioners will get10.5 trillion bonus! Equivalent to the total amount of China 15 direct selling market!
3. Advantages of social e-commerce and traditional e-commerce
Healthy consumption field (including beauty cosmetics, healthy daily necessities, body building, etc.). ), consumers usually have the following doubts:
1,? Is this product safe and effective for me? What is the cost performance?
2,? Is there a real case of the product?
3,? How to get quick pre-sales and after-sales service when there is a problem?
4,? I lack the knowledge to choose health care products? What if you don't want to spend a lot of time studying?
What should consumers do in the face of traditional e-commerce?
1, I will buy whoever has a good advertisement, or just look at the brand.
2, look at the purchase evaluation, the number is small, and it is only unilateral, without communication and trust.
3, communicate with customer service staff, no sense of trust and professionalism.
4, look at a lot of fragmented network information that is difficult to distinguish between true and false.
5, there are people involved in various marketing activities, brainwashed, cheated, this situation is not uncommon, almost every family has victims.
What can consumers get in the era of social e-commerce?
It should be emphasized here that social e-commerce is carried out under a strong formal platform.
1, the products are guaranteed by the reputation of high-quality suppliers and real users in advance.
2. Consumers of products are also recommenders. They have a large number of practical cases and personal experiences, and can communicate instantly.
3. Consumers can communicate instantly in the community or offline. 4. Professional health information can be obtained anytime and anywhere in the group.
4.？ The difference between social e-commerce and WeChat business
? Some people say, isn't this the WeChat business? This is very similar!
? The main differences between Chinese social e-commerce and WeChat business are: regardless of the level, there is no hoarding, no routine, no risk, the investment platform of central enterprises is super stable, the goods are of high quality and diverse, and the logistics is handled by the company, which is simple and time-saving.
If WeChat is a self-employed e-commerce, social e-commerce is equivalent to a high-quality brand supermarket of e-commerce.
5. Introduction of Huashang Health (Beijing) Technology Co., Ltd.
Now, let's meet Huashang Health (Beijing) Technology Co., Ltd., which is our supplier and operating platform.
This is a mixed joint-stock company controlled by central enterprises. Specifically, New Age Health Industry (Group) contributes 40% (central enterprise holding company), and the other 60% shares are held by about 65,438+0,500 experienced New Age Health Industry (Group) Co., Ltd., with a total investment of 200 million RMB.
? The production base is in Yantai, and the planned total investment of the industrial park is about1600 million yuan, with a construction area of about 3.2? 10000 square meters, integrating R&D, production, office and logistics, with health food production base and daily cosmetics production base. According to modern international standards, the garden-style factory is planned and built, with modern product production center, logistics storage center, quality inspection center and R&D technology center. The planned annual production capacity can reach 30 billion yuan.
There are several types of products:
The first category, there are high-quality direct selling products that have been verified by the market for more than 20 years.
The second category, overseas purchase series and domestic preferred series.
The third category, the Yangtze River Economic Belt native products, agricultural products and other central enterprises poverty alleviation specialty.
The fourth category. Customized products.
Now it's the opening promotion period, and there are four kinds of preferential packages, ranging from 345 yuan to 399 yuan.
It is estimated that more than 500 kinds of high-quality health products will be launched in the coming year.
? This is developed and produced by our supplier. At the same time, you don't have to worry about office and logistics. We are only responsible for one thing. Open the market.
? The French writer Camus once said: Don't walk behind me, because I may not lead the way. Don't walk in front of me, because I may not be able to keep up. Please walk beside me and be my friend.
If you are interested in the Chinese business health social e-commerce project, welcome to chat with WeChat or join this social e-commerce art group.