So media sales mainly refers to the media advertising business,
Of course, it is not limited to hard advertising.
Planning marketing activities \ special issues, etc. Those that can bring in income should be included.
This career threshold is low,
But hard work, relationships and luck,
The income will be very high, mainly commission, and definitely an expert.
Compared with this profession, large companies and advertising companies have a position called media buyer.
Question 2: What does a media specialist do? What do you do in the company every day? There are also media specialists, who need a lot of media specialists and media assistants, just like sales or marketing. They all deal with the media, mainly arranging, executing, monitoring and paying. Collect media information, understand media dynamics, etc.
Media specialist refers to the staff who assist the company to develop and maintain media relations and plan and implement public relations activities in the enterprise. Simply put, it is a full-time person who is responsible for dealing with various media (propaganda media) in an enterprise. In some enterprises (old enterprises), they are also called press commissioners and propaganda commissioners. Different types of enterprises have different needs.
Responsibilities of the Media Commissioner
1. Make corresponding public relations activity plans according to work needs, and make public relations activity plans and report them to the leaders for approval;
2. Organize public relations activities according to the public relations activity plan, supervise the implementation of activities, evaluate the effect of public relations activities, and prepare an effect evaluation report;
3. Be responsible for contacting the media and selecting the appropriate media to place enterprise advertisements;
4. Plan and implement media cooperation projects and strengthen contact with the media;
5. Track and supervise media promotion projects, evaluate the effect, and report the evaluation and analysis report to enterprise leaders;
6. Responsible for writing enterprise-related news and announcements, and contacting the appropriate media for release;
7. Establish and maintain good cooperative relations with the media, and explore and develop new media relations.
The work content of the media Commissioner
1. Collect and analyze relevant media materials to keep abreast of media trends;
2. Coordinate and maintain media relations and establish long-term and stable cooperative relations with the media;
3. Media distribution and dissemination monitoring of various news articles;
4. Actively understand customer needs and independently complete the media plan;
5. Plan or convene relevant important meetings and public relations activities.
Question 3: What are the five traditional marketing media? Before the 1990s, the Internet was underdeveloped, and the five traditional marketing media were:
1, physical store marketing media: physical store marketing uses shops and counters to let customers face to face and try out products; At that time, the physical store model occupied most of the whole circulation field; Compared with modern physical stores, there are no discount, membership, points and other preferential measures;
2. Direct selling media: Direct selling methods mainly include direct mail (product catalogue and letters), telemarketing and TV shopping guide, aiming at interested customers; Once interested customers, there will be marketers directly to promote marketing, in which well-known brands such as toiletries, health products and high-end vacuum cleaners are the main marketing means;
3. Graded wholesale marketing media: At that time, due to the mode dominated by state-owned enterprises, there were three wholesale modes at the provincial, municipal, district and county levels, and the goods distributed separately were marketed at the agreed discount rate;
4. Fair marketing media: Due to poor information communication, basically all commercial trade associations hold fair regularly every year, which not only focuses on commodity marketing, but also has the functions of communication and making friends; What can be maintained now is the annual Beijing-Shanghai Auto Show, but the practical significance has changed, and it is an exhibition based on display;
5. Advertising marketing media: Advertising marketing refers to the activities of enterprises to promote products through advertisements, promote consumers' direct purchase, expand product sales, and improve the visibility, reputation and influence of enterprises. Even now, advertising marketing still has a development trend, and advertising marketing activities are playing an increasingly important role in enterprise marketing strategy.
Question 4: What is the difference between direct selling and channel selling in advertising industry? What do you mean, respectively? Direct customer sales are end users. The channel is that you give your advertisement to the agent, and then the agent communicates with the customer.
Question 5: What is the definition of media agency? Media agency refers to commercial agency, that is, the agent has the right to facilitate the client to conclude a contract with a third party, but has no right to directly conclude a contract with a third party on behalf of the client. In media agency, the agent only plays the role of the media, and can't directly conclude a contract with a third party in the name of the principal. The identity of the media agent is generally not shown in the contract.
Relationship with customer agent:
(1) A media agent is an advertising company that accepts sales pages or time slots entrusted by the media. The media can be newspapers, television, radio, magazines and other mass media, or outdoor media such as street signs, light boxes, car bodies and large-screen monitors, and can engage in sports events, cultural performances or other activities. Advertising companies engaged in media agency should not only be familiar with the content of the media, but also have professional research on the characteristics and audience of the media, and recommend the layout, time or space of the media to advertisers or agency advertising companies in time. Through the agency of the media, advertising companies can promote the promotion of media content, such as improving the ratings of TV programs and improving the artistry of outdoor media. When the media entrusts an advertising company to act as an agent, it usually pays a commission to the agency, usually a certain percentage of sales or an annual signing fee.
(2) Customer agency means that an advertising company accepts the entrustment of advertisers to carry out all or part of advertising business such as market research, advertising strategy formulation and advertising creativity. Because advertising companies have professional knowledge and experience in advertising services, it is more economical and scientific for advertisers to entrust advertising companies to implement advertising planning. Advertising companies have professionals in marketing, media and creativity. After being entrusted by customers, use their own professional knowledge and company resources to help customers achieve advertising and marketing purposes. For enterprises, entrusting advertising companies to advertise can make enterprises concentrate on production and marketing. When an advertiser entrusts an advertising company to implement an advertising plan, it must pay the corresponding commission or agency fee to the advertising company.
(3) Customer agency and media agency are the survival ways of most advertising companies in China. In practice, some advertising companies, which focus on customer agency, also set foot in media agency, and media agency advertising companies also provide some customer services. However, with the maturity and development of the advertising market, the division of labor of such professional companies will become more and more obvious.
Question 6: What does the promotion media mean? Media, media, matchmaker; Intermediary, intermediary; In layman's terms, it is a matchmaker. Just making an introduction.
In the sales industry, the media is the platform for advertising information release, such as outdoor advertising, newspapers, television, magazines and so on. , designed to convey the information conveyed by advertisers to the audience.
Question 7: Does the media need to be sold? Do all positions in the marketing department need to be sold? Market research, market supervision and channel maintenance are equivalent to after-sales service!
Question 8: What is a form and method of media promotion? Media promotion can be understood as two aspects. The key is to see what people say: one is to promote it in the media, or choose what kind of media to promote it; On the other hand, it refers to how to promote another medium in one medium.
Question 9: What is a media agent? Media agency is an advertising agency whose main business is media agency. From the advertising sales department of the media to an independent advertising business entity, it has gone through three stages: buyer's market stage, media business stage and interactive business stage. The basic reason why media agency companies survive well is their adaptability. The transformation of its core competitiveness is reflected in the improvement of management mode, the improvement of professional attention, the increase of investment in talent training, the improvement of data management and control ability, the transformation from sitting business to business, the deepening of resource possession form, the enhancement of effect evaluation advantage, the expansion of service scope and the improvement of customer resources. Advertising agency: refers to the advertising activities carried out by advertising agents (agents) in the name of advertising agents within the agency authority granted by advertising agents (advertisers). Is the media agency managed by an organization or a company in a unique media form? What about Focus Media? Answer: Yes. "Get a specific outdoor media position and then put an advertisement on TV" is the focus mode. Guangyuan, WorldCom Warner, Yanhuang Health, Mutual Media and Touching Media are also the same problems: the biggest feature of their model is that they first obtain specific outdoor TV media resources, and then use their scale effect and special compulsion to spread advertisements to audiences in specific life circles. This business model is not only very clear, but also has a unique focus, which has the advantages of more concentrated and compulsory audience and integration of idle resources. Therefore, it has been favored by advertisers and venture capitalists, thus opening a magnificent new media era of focus.