In the off-season, dry cleaners can provide some preferential promotions to new and old members and customers, such as washing three clothes, washing one clothes free, and recharging as much as possible, which can stimulate customers' desire for consumption and increase their income.
2. Wider publicity
Print some leaflets, distribute some leaflets in nearby communities and neighborhoods, let consumers know the existence of your dry cleaners, and let them think of your dry cleaners first when they want to dry clean their clothes, then your publicity will play a role.
Step 3 reduce the price
Summer is the off-season, and people's clothes are light and thin in summer. Compared with expensive clothes in winter, clothes in summer are much cheaper, so reducing the washing price of some clothes is also a way for dry cleaners to exercise.
The fundamental strategy to increase sales is to grab customers in the market in the peak season and competitors in the off-season. However, it should be noted that customers in the off-season market are limited after all, so we should grasp the degree of investment and customer grabbing. The investment should not be too much, not too much, nor too little. Doing equals not doing.