For icons of mobile applications, color selection is particularly important, because they will appear on the screen of users' mobile phones or other devices at the same time. The trademark image itself is very important, but the choice of color is also an important decision that needs careful consideration.
What is the target user of the product, what is the personality of the product, where the icon will appear on the user's device, etc., all of which need to be considered when choosing the icon color.
Just as a company's personality can be determined by its brand color, many established companies have influenced the public's views on various colors. When you see Whole Foods Supermarket, BP and Girl Scouts, you will think of green, health, nature, freshness and so on.
On the contrary, red reminds people of excitement, youth and fierceness-think of CNN, Virgin, Coca-Cola and Red Bull. When deciding which color is a trademark color, it is also important to consider the personality of other brands that use this color.
So, which color icon is best for a new mobile product? There is no standard answer. However, the trademarks of successful companies such as Facebook, Apple and Yahoo, and the product icons of these emerging companies below can help us guide our decision-making.
red
TapStory is an application on iPad, which can cultivate children's innovative thinking through open participation in games. TapStory's development team chose red as the main color, because red represents passion, energy and youth, which are the three core elements associated with its product personality.
Many other companies also choose red as the icon color of their applications, including Nike, ESPN and Yelp. Red is a strong color and one of the most popular icon colors in the App Store, which is comparable to blue.
orange
Orange is a friendly and pleasant color. More and more companies began to avoid common red and blue when choosing icon colors, so orange gradually became a popular icon color.
Playground is an application that provides activity discovery and management for college students. It chooses orange as its icon color. This is because orange happiness and vitality can well express the concepts of passion and participation, which the founder of the company hopes to convey to users.
yellow
Like orange, yellow is gradually becoming the first choice of product icon color. Although various yellow tones are not very attractive, their bright and pleasant characteristics can convey some warmth and optimism to potential users.
DHL and Sprint have boldly adopted yellow as the icon color. Small start-ups like Velloe have also adopted yellow. The happy nature of yellow can comfort potential users, and its bright hue also makes it stand out in the sea of blue and red icons.
green
Most personal finance applications are green, because as we all know, green is the color most often associated with money. But there are other reasons why companies choose green, including its peaceful and healthy characteristics. Green is more related to finance than red.
Longweeked chooses the green icon to represent its mobile application. The company aims to help personal wealth "grow like natural and organic things".
blue
I have mentioned that blue is the most popular color in the world, which is one of the reasons why so many companies use blue as the color of corporate trademarks and mobile application icons.
Coinbolt is a bitcoin wallet application, so blue is a wise choice for it. Chase, American Express and IBM choose blue because it represents trust, strength and reliability, which are exactly what users expect from banks or bitcoin wallets.
purple
Purple is one of the least common icon colors, perhaps because it tends to be feminine.
Jolimi is a fashion application, and its target users are urban women aged 17-25. Choosing purple is the wisest choice, because it needs a color and icon that represents fun, innovation and humor. Purple not only conveys its essence well, but also makes it stand out from other colors.
Yahoo chose purple to represent its identity, and other companies such as HotelTonight and Luna have just used purple.
Think about the message you need to convey.
Choosing the color of the application icon is one of the most important brand decisions of the new company. Companies can develop a new product when developing and launching it. Every product is different, and icons need to convey their individuality so as not to be lost on the mobile phone screen.
Choosing the icon color of the application is one of the important brand decisions when the company launches new products. Every product is different. Icons need to be personalized and have the same color, so as not to be overwhelmed by other icons on the user's mobile phone screen.