Zhejiang farmhouse music has a good development momentum.
In just a few years, the "farmhouse music" that "suddenly came to an east wind overnight" brought joy and wealth to many ordinary farmers in Zhejiang. Those ordinary farm life, agricultural production, rural customs and village rules and regulations in their eyes have made people in the city flock to them.
Over the past year, the province's farmhouse leisure tourism has developed significantly. According to a data from the Provincial Agricultural Office, by the end of September, the province had developed a total of 1976 leisure tourism villages, with a total of12,892 households and 64,269 direct employees. During the period from June to September this year, 29.85 million tourists were received, and the operating income reached 654.38+94.2 million yuan, an increase over last year.
Farmer's bookstore has become a new growth point of farmers' income.
"Growing vegetables and oranges at home is very tight. The annual income is only 2000 yuan. Last year, a farmhouse was held, and the days will be better! " This morning, when the reporter walked into Huangtuling Village, Kecheng District, Quzhou City, the villager Wang Changyi expressed his joy. From 2000 yuan to now, the annual net profit is more than 50,000 yuan, and more than 0 villagers in Huangtuling Village 10 started from farmhouse music.
Small bridge flowing water, smoke curling up. This is the feeling of walking into Huangtuling Village. /kloc-at the gates of more than 0/0 families, there are different plaques such as "someone outside the mountain" and "someone under the bridge". Obviously, this has become a golden signboard for villagers to attract customers. Huangtuling Village, Kecheng District, Quzhou City is a small village located in the northwest of Quzhou. Two years ago, it was just a "poor" mountain village. Because it is located in the mountainous area at an altitude of 650 meters, the traffic is not convenient. There are 6 1 households and 175 people in the village, and they only earn meager income by growing oranges and vegetables. Huangtuling's "dirty, chaotic and poor" is impressive. In 2004, with the encouragement of the township government, the villagers renovated their houses according to the service standard of two-star farmhouse music, equipped with all kinds of furniture and electrical appliances, and started the road of developing farmhouse music. Up to now, more than 65438+ ten thousand people have come here to enjoy a leisurely and comfortable life, which has directly led to the increase of more than 1000 village names.
Mao Guiwen, director of Quzhou Agricultural Office, calculated an account for this village. In 2004, the per capita annual income of the village was 1800 yuan, and now the per capita annual income has reached more than 5,000 yuan.
The new way of leisure presents a good development momentum.
Walking into a small mountain village near the mountain and water, eating farm food, living in a farmhouse, making a pot of fragrant tea when tired, and feeling the tranquility from a simple mountain village in the farmhouse yard ... Among more than 20 farmhouses in Kecheng District/Kloc-0, Quzhou City, 72,000 tourists were received in 2005, with a turnover of more than 4.5 million yuan. This year's achievement is to make farmers happy. From June 65438+ 10 to June 65438+ 10, the whole region received more than 300,000 tourists, and its turnover exceeded 100,000 yuan. At the same time, it directly promoted more than 30,000 farmers in five towns to engage in planting, breeding and service industries.
Gu Yikang, deputy director of the Provincial Agricultural Office, said that the establishment of hundreds of farmhouses not only in Quzhou, but also in Hangzhou, Ningbo, Wenzhou, Shaoxing, Jinhua and other places has provided citizens with a good place to relax, and also made the leisure tourism model of "eating, living, traveling, playing and shopping" grow into a "leader" to promote the all-round development of rural economy in some areas. In the first half of this year, the investment in farmhouse music in the province reached 6.4 billion yuan. In some rural areas where farmhouse leisure tourism has developed well, a number of characteristic vegetable farmers, characteristic livestock and poultry farmers, local product processors and tourism product manufacturers have begun to emerge. In Yongjia County, nearly 4,000 people are engaged in agricultural products trading and poultry breeding, with an annual income of more than 40 million yuan.
In order to further develop farmhouse music, by 20 10, our province will have more than 1000 leisure tourism villages with their own characteristics, including more than 300 provincial-level farmhouse music villages; There are more than 3,000 leisure tourism features, including more than 500 provincial leisure tourism features, making farmhouse leisure tourism a new growth point for rural economic development and a new support point for new rural construction.
Zhejiang Nongjiale earned 3 billion yuan last year.
Picking fruits, fishing in ponds and tasting local dishes ... "May Day" holiday is the peak season for farmhouse tourism in rural areas. Farmhouses all over Zhejiang Province are fully prepared to launch colorful participatory projects to welcome tourists from all directions.
In recent years, with the great attention and concern of party committees and governments at all levels, the rural tourism of farmhouse music in our province has developed rapidly. According to the latest statistics of the Provincial Agricultural Office, there are 27 leisure tourism villages (spots) in our province, with the number of households 14565 and the direct employees of 8 1334. Last year, * * * received 56210.3 million tourists, and its operating income reached 3.04 billion yuan, both of which were significantly higher than the previous year.
Nowadays, farmhouse music is becoming an important practice and an important way for farmers in our province to innovate and increase their income. Various localities have introduced support policies to encourage people in townships (towns) and villages with certain conditions to develop farmhouse music, and constantly improve service quality and characteristic grades. Like Wenling City, villages (spots) recognized as provincial, municipal and county-level farmhouses are rewarded with 90,000 yuan, 60,000 yuan and 30,000 yuan respectively; Business owners who are rated as one to five-star farmhouses will be rewarded with 3000 yuan to 20000 yuan.
All parts of Zhejiang Province attach great importance to compiling the development plan of farmhouse leisure tourism, and organically combine the development of farmhouse leisure tourism with industrial layout, new rural construction, land use and ecological environment protection. At present, more than 70% of the cities and counties (cities, districts) in the province have completed the preparation and implementation of the development plan for farmhouse music, and others can also complete the planning work in the first half of this year.
All localities and departments in Zhejiang Province have also increased the publicity and promotion of farmhouse music. The Provincial Agricultural Office organized and arranged a variety of provincial publicity and promotion activities. Actively participating in the Provincial Travel Expo, the rich characteristics of the farmhouse exhibition area, the rich rural interest of the exhibition and the enthusiastic promotion of exhibitors have deeply attracted the general public and travel agency representatives. In addition, the Provincial Agricultural Office has also completed the publication of the Book of Knowing People (Yellow Pages) and accelerated the construction of the 1 14 consulting information service platform.
In order to meet the needs of tourists, Zhejiang Province will further guide farmhouse operators to develop agricultural characteristic industries and accelerate the development of modern agriculture, tourism processing industry, catering service industry and other supporting industries; Strengthen the service skills training of employees, and vigorously carry out the skills training of farmhouse owners and employees; Improve the leisure tourism facilities of farmhouse music, expand farming activities, tap farming culture, highlight the characteristics of farmhouse music and create a leisure tourism atmosphere; Strengthen standardized management, and further clarify the standardized management of health and epidemic prevention, fire safety, environmental protection, and farmhouse standardized competition.