1. Contact and cooperation: Enterprises can contact CCTV Health Road through CCTV Health Road official website or CCTV Advertising Department to express their cooperation intention.
2. Determine the content of cooperation: the two parties agree on the content of cooperation, such as advertising, program sponsorship, theme planning, etc.
3. Sign a contract: After both parties reach an agreement, sign a formal contract to clarify the responsibilities and obligations of both parties.
4. Production content: The enterprise produces advertisements or program content according to the cooperation content, and CCTV Health Road is responsible for reviewing and providing necessary support.
5. On-line broadcast: After the production is completed, CCTV Healthy Road broadcasts advertisements or program content on platforms such as official website and WeChat official account.
6. Effect evaluation: During the cooperation, both parties will evaluate the cooperation effect and make adjustments and improvements according to the feedback.
The road to health is a talk service program of CCTV, which pays attention to the public's physical and mental health awareness and advocates a healthy life.