Two. Investigation time: 2065438+April 2008
Third, the survey location: Chengdu Happy Baby Early Education Center
Four. Interviewee: children, teachers and parents.
V survey method: interview
As we all know, children are the future of the motherland, but because many families are only children now, the cultivation of children's self-care ability is neglected. In order to improve children's self-care ability, I interviewed children, teachers and parents in Chengdu Happy Baby Kindergarten in April 20 18, and investigated the self-care situation of children in the kindergarten.
A survey of intransitive verbs;
In view of the poor self-care ability of children, I selected more than ten parents from primary schools, middle schools, universities and preschool classes respectively, and asked the following questions for investigation. For example, whether children eat at home or their parents feed them, dressing and wearing shoes in the morning is helped by their parents, washing their faces is helped by their parents, and they take the initiative to do their homework at home or rely on their parents to supervise them.
The first thing for children to do in kindergarten is to eat and drink by themselves. If children are still used to drinking water from bottles, they must immediately train to drink water from cups. Second, we should learn to communicate with others, especially to put forward our own needs to adults. For example, if he wants to go to the bathroom, he should be able to talk. When you are thirsty or hungry, you should know how to speak. Whether it is cold or hot, you must be able to express yourself. If children can't talk, teachers may leave them alone. After all, there must be at least twenty children in a class, so that children will feel more lost. If these aspects can be well expressed, teachers will pay more attention to them. In addition, today's children need to take a nap in kindergarten, so they must learn to wear shoes and coats. In the first few days, teachers may help, but it is certain that they will be able to put on and take off themselves. This is also the time for our parents to train their children at home. Self-care ability refers to the process from dependence to independence, that is, from relying on the help of adults, children learn to take care of their own clothes, food, shelter and transportation. Simply put, they take care of themselves. It is the most basic life skill that a person should have. The formation of children's self-care ability is helpful to cultivate children's sense of responsibility, self-confidence and ability to deal with problems, which is also of far-reaching significance to their future life. But now most children have poor self-care ability and can't adapt to the new environment well, so it is very important to cultivate their self-care ability.
Investigation Report on the System Risk of China Life Tiancai
According to the deployment of the head office, the risk investigation of the "China Life Tiancai" system is now carried out, and it is related to the "On Printing and Distributing"
First, study hard and strengthen the awareness of risk prevention.
After receiving the notice. The sales management department immediately studied and studied the document, requiring all staff to seriously study the spirit of the document, improve their sense of responsibility for possible risk points in combination with their own work practice and job responsibilities, and achieve early risk discovery, early reporting and early disposal.
Second, combine your own work, implement the details and carry out comprehensive risk investigation.
According to the requirements of the company, the sales management department conducts a comprehensive investigation of all aspects of risks in the responsible area.
Survey content
(1) Resolutely put an end to "one person with multiple accounts", and investigate and deal with the operation behaviors of a salesperson using multiple "China Life Tiancai" system accounts for login, bookkeeping, insurance renewal and customer management.
survey result
(2) After investigation, all the accounts in Tiancai system are registered with personal ID information, and no salesperson is found to use multiple China Life Tiancai system accounts for login, bookkeeping, renewal and customer management.
measures for rectification and reform
Continue to strengthen the control of account opening audit in Tiancai system to avoid the situation of "one person with multiple households". And strengthen the control of system usage records. Check problematic accounts and individuals.
(3) Resolutely put an end to "multiple users in one account", and investigate and deal with the operation behaviors of multiple users using the same salesperson's "China Life Tiancai" account on different mobile devices for login, billing, renewal and customer management.
survey result
After investigation, it was found that someone used the same account on different devices. The number of users of the same account is 10, involving 4 accounts. Two of them used the same account on 20 17, 1 account. 20 18 As of August 19, there are 8 users and 3 accounts with the same account number * * *.
measures for rectification and reform
The problematic account will be closed in the system immediately, and the next step will be to hold the personnel involved in the problematic account accountable and strengthen the risk awareness education for the relevant responsible persons. Strengthen the training of marketing personnel in all channels to avoid "misoperation". Resolutely put an end to illegal acts.
Survey content
(4) Resolutely put an end to illegal acts such as "fake hanging business" and "taking fees" to ensure the compliance of the company's "China Life Tiancai" system.
survey result
After verification, there is no fraudulent act of "making excuses" or "practicing fraud" to collect fees or falsify business.
measures for rectification and reform
The next step will be to strengthen the marketing personnel's mastery of the use of Tiancai system, strengthen the relevant training of marketing personnel on the use of the system, and ensure the operational compliance of Tiancai system.
Investigation on the popularity of Wahaha Qili in the functional beverage market for college students
I. Research background
With the continuous improvement of people's consumption level and the enhancement of nutrition, health and health care awareness, the number of people who need this part is also expanding, and the number of people who choose to drink nutrition, health and health care drinks is also growing, so the development prospect of functional drinks market is very good. Compared with developed countries in the world, the per capita annual consumption of functional drinks in China is only 0.5 kg, which is far from the per capita consumption of 7 kg in the world. In this context, the market potential of functional drinks is huge. Since 20 12, in the market atmosphere where milk drinks, juice drinks and carbonated drinks have all declined, functional drinks stand out, and their growth ratio and profit rate are very eye-catching.
At present, China's functional drinks are in an accelerated development period, with the increasing variety and further enrichment in the market, the steady increase in consumer recognition, the rapid growth in sales, and the industry showing a good development momentum.
In March of 20 12, Wahaha introduced Qili, a taurine functional beverage, which contains seven nutritional groups, including taurine, L-carnitine, D- glucosamine hydrochloride, inositol and B vitamins. After the health food is certified, it claims that it can "relieve physical fatigue" and "enhance immunity". Its target market is white-collar workers, students and other fatigue-prone groups and immunocompromised groups. Once the new product went on the market, it successfully captured the attention of dealers and consumers, and reached the sales volume of 20 million cans in just over two months, which shows that Wahaha's strategy of marching from traditional drinks to functional drinks has won market recognition, but its sales in the college student market are mediocre.
Second, the purpose of the study
The main target group of this survey is college students. The purpose of this survey is to investigate college students' awareness of Qili products; The second is to understand the satisfaction of the packaging, taste and efficacy of the college students' group; Third, investigate the effect of Qili products in college students' market; Find out the problems existing in the market of college students' functional drinks, provide suggestions for enterprises to further explore the college students' market and take corresponding measures, so that the later marketing planning and marketing activities of enterprises can be carried out better.
Third, the research object
Students from Tangshan College, Tangshan Teachers College, North China University of Science and Technology and Institute of Light Industry.
Fourthly, the research scope.
Tangshan College, Tangshan Teachers College, Institute of Light Industry, North China University of Science and Technology and other high-flow schools.
Research content of verb (abbreviation of verb)
In order to ensure the representativeness of the sample and the authenticity of the data, the research objects of this study include 200 Tangshan college students of different genders and grades, including those who have already drunk kiwi fruit, heard of kiwi fruit but have never drunk kiwi fruit, and know nothing about kiwi fruit.
The main research contents include:
(1) Understand the consumption demand of college students for beverages (such as the demand for beverage packaging, preference for beverage innovation, etc.). )
(2) Understand the consumption habits of college students on beverages (such as the place, type and reason of purchase). ).
(3) Understand the drinks that college students mainly consume at present.
(4) Carey consciousness of college students.
(5) Understand the opinions and suggestions of college students on Wahaha Qili beverage.
Investigation time of intransitive verbs: 2016.6.30-2016.7.4.
This survey adheres to the tenet of "no research, no right to speak". Therefore, questionnaire survey is the main method to make the results of this survey more objective, comprehensive and effective.
Seven. Research methods: questionnaire survey.
The questionnaire survey of this topic is mainly aimed at Tangshan college students, covering the whole Tangshan college student market. After receiving the questionnaire, we will classify the questionnaire, make comprehensive statistics and comparative analysis, and preliminarily summarize the results of this survey with clear data.
Eight, questionnaire design
The purpose of the questionnaire survey is to study Qili's popularity and various behavior preferences of college students through interviews, data collection and statistical analysis, draw relevant conclusions, find out the problems existing in Wahaha Qili's functional beverage market for college students, and provide suggestions for Qili's product design, price customization, channel selection and promotion strategies, so as to further explore the college student market. The quality of questionnaire design is directly related to the accuracy and effectiveness of this survey. Therefore, high-quality questionnaire design is one of the keys of this survey.
The design of this questionnaire mainly includes the following stages:
Visiting and investigating
At the beginning of the investigation, a lot of interviews were conducted to communicate with Qili's manufacturers, wholesalers, distributors, retailers and consumers to understand all aspects of Qili's information, thus laying the foundation for the design of Wahaha Qili market questionnaire.
Pre-investigation
According to the characteristics of fast-moving consumer goods, after visiting and investigating, combined with relevant information, the first draft of questionnaire was formed. In order to avoid the situation that the respondents made wrong answers due to ambiguity and other issues, thus affecting the validity of the questionnaire and research information, we randomly selected 50 respondents to conduct a pre-survey before the formal questionnaire survey to ensure the reliability of the questionnaire.
The questionnaire of this survey is Tangshan local college students' market questionnaire, which includes four parts:
The first part is basic information, including gender and grade.
The second part is consumer behavior, including consumers' understanding, preferences, purchase frequency and channels of the concept of health functional drinks, as well as some other behavioral preferences of consumers.
The third part is the product attributes, including the impression of Kaili, packaging, price, cost performance and other issues, through which we can investigate Kaili's awareness among college students.
The fourth part is the promotion method, which mainly adjusts the promotion method preferred by consumers.
Collect materials
Before writing the questionnaire, consult a large number of materials, including professional literature, original materials and second-hand materials, and study the questionnaire design and considerations.
Formal questionnaire design
Because the reliability and validity of the pre-survey meet the requirements, the pre-survey questionnaire was not revised and the formal questionnaire was issued directly.
Questionnaire distribution
(1) sample selection
This survey is mainly based on the investigation and understanding of consumers' basic information, consumption behavior, product attributes and promotion methods, so as to provide basis for Kaili to specify a series of marketing strategies. However, because there may not be many consumers who have drunk Kaili, it is difficult to lock the sample of this survey on the consumers who have already drunk Kaili, and it is necessary to take the potential consumers of Kaili as the research object.
(2) Sampling method
This survey mainly adopts the method of random sampling.
Due to the limitation of investigation time, interviewer's ability and energy, it is impossible to conduct an investigation in all local colleges and universities in Tangshan. Instead, I chose Tangshan College, Tangshan Teachers College and North China Institute of Technology and Light Industry to investigate. The specific operation steps are: Tangshan College 60, Tangshan Normal College 50, North China Institute of Technology 50 and Light Industry 50. Through the combination of paper questionnaire and online questionnaire, students are randomly selected for investigation.
(3) Sample size
There are ***2 10 questionnaires in this survey, including 50 paper questionnaires and 60 online questionnaires.
Data acquisition method
In this survey, the data collection method is mainly questionnaire survey. There are mainly the following reasons:
Adopting questionnaire survey to reduce workload and save survey cost;
Because of the large sample size, it is not suitable for interview one by one, and the questionnaire survey is wide, so more samples can be collected;
Because it is not face-to-face communication, it is easier for respondents to give real answers, and it is easier to analyze the survey results in a unified way.
Data analysis method
1. data analysis
This statistic mainly adopts questionnaire survey, comprehensive analysis and inductive reasoning; With spss software as the main analysis tool, the regression questionnaire survey data are statistically analyzed by spss statistical software, which mainly includes:
Understand the structure and distribution of the investigated samples through statistical data such as percentage, average and standard deviation.
The validity and reliability of the survey data were analyzed by spss statistical software.
Using spss statistical software, the external variables and key variables of the research model were analyzed by analysis of means and cross table.
2. Organize the pictures during the investigation.
It is more objective, true and convincing to reflect some research results through pictures, and it also adds vitality to the research results.
IX. Research funds
Questionnaire printing fee: 50*0. 1 yuan/copy =5 yuan.
Investigation fee: 10*2 yuan/root =20 yuan.
Liquidity: 50 yuan
Total: 75 yuan
X. Organization of work
The first stage: (preliminary preparation, time 2065438+June 27-June 29, 2006)
1. Discuss in groups, determine research topics, and assign team members to find relevant information.
2. Write the research plan and contact the teacher to modify it.
Step 3 Prepare the required materials
Phase II: (Mid-term survey, June 30-July 4, 20 16)
1. Questionnaires were distributed to college students in Tangshan universities (Tangshan College, Tangshan Teachers College, Light Industry College of North China University of Science and Technology).
2. Publish the questionnaire online.
The third stage (post-finishing, time 2065438+July 4-July 7, 2006)
Analyze the survey data and complete the survey report
XI。 anticipated/desired/intended effect
To understand college students' acceptance of Carrier and their attitude towards its products.
Find out the problems existing in the advertisement of Fanli products and improve the communication effect.
Based on the concept of seeking truth from facts and scientific research, we devote ourselves wholeheartedly to in-depth investigation and elaborate organization, so that each team member can gain rich knowledge and experience in investigation practice, form a rigorous scientific attitude and improve their ability to find, analyze and solve problems.
Attachment: Questionnaire
Questionnaire on Wahaha Kaili's popularity in Tangshan college students' market Dear students,
Hello, we are advertising students of Tangshan University 13, and we are conducting market research and training. In order to investigate the popularity of Wahaha Qili in Tangshan college student market, this questionnaire survey was conducted. I hope you can spare some time to help us fill out a questionnaire. The information you fill in is only for reference of this training survey. Your personal information involved in the questionnaire is absolutely confidential to you. Please feel free to answer, thank you for your cooperation.
? Please check the option directly:
1. What's your gender?
A. Male B. Female
2. What's your score?
A. freshman B. sophomore C. junior D. senior
3. Have you heard the slogan "Wahaha Qili, a health-care functional drink that can refresh your mind without hurting your health" and "Drink Qili, add motivation"?
A.yes, b no.
4. What are the influencing factors when you choose Qili functional drinks? (1 is the minimum value and 5 is the maximum value)
Taste 1 2 3 4 5
High cost performance 1 2 3 4 5
Packaging 1 2 3 4 5
Health care efficacy 1 2 3 4 5
Quench thirst 1 2 3 4 5
Brand 1 2 3 4 5
Price 1 2 3 4 5
5. Do you believe in the health care function of health drinks?
A. trust B. don't believe C.
6. Compared with other brands of vitamin drinks, which is more attractive for you to buy?
A. Kaili B. Red Bull C. Jianlibao D. Pulse
E. Power health care F. Others
7. What's your impression of Wahaha's Qili health drink brand?
A.i don't remember. B.i have a general impression. C. I feel very good and like it very much
8. Do you think Carey's supplementary energy has obvious anti-fatigue effect?
A. obviously, B. generally not. C. not working. D. I haven't drunk it, I don't know.
9. How often do you buy healthy functional drinks?
A. More than 7 times a week B. 5-7 times a week C. 3-4 times a week D. 65438+ 0-2 times a week.
E. occasionally F. never
10. What kind of promotion do you like? (multiple choice question)
A. Surprise of opening the lid B. Reward promotion C. Free drinks D. Buy one and get one free
E. Tank exchange F. Bundle promotion G. Others
1 1. Where do you usually buy healthy functional drinks? (multiple choice question)
A. supermarket B. vending machine C. retail convenience store D. wholesale market
E. Online ordering F. Street stalls G. Restaurants H. Others
12. What channels do you know for health functional drinks? (multiple choice question)
A. TV advertisements B. Newspaper and magazine advertisements C. Other printed advertisements D. Online publicity
E. personally try F. friends recommend G. promotional activities H. others
13. Which of the following drinks do you think is a healthy functional drink? (multiple choice question)
A. Red Bull B. Gaman C. Power Health Care D. Activation
E. Qi Li F. Pulsating G. Wang Laoji
Thank you again for your cooperation. I wish you success in your studies and happiness in your life!