Exhibition economy and management mainly study the basic knowledge and skills of management, economics, law and exhibition management, and carry out the planning, design, marketing, organization, service and management of various conferences, exhibitions, fairs and festivals.
Including planning and designing exhibitions, releasing exhibition news, organizing exhibitors, arranging exhibition areas, acting as an agent for exhibition advertisements and receiving visitors. Key words: conference, exhibition, trade fair, World Expo.
Training objectives:
This major cultivates the basic theory and professional knowledge of exhibition organization and planning, humanistic quality, broadening horizons, innovative consciousness, advanced ideas and social responsibility to meet the needs of the healthy development of exhibition industry, and grasps the basic ability of planning, design, operation, management and evaluation of exhibition industry, and can be employed in exhibition companies;
Conference companies, exhibition venues, exhibition service companies, exhibitors, festival etiquette companies, event planning and organization companies, exhibition logistics companies, advertising companies, travel agencies, hotels, government departments and industry associations are applied talents engaged in exhibition-related planning and design, marketing and public relations, operation management and budget evaluation.
Training requirements:
Students in this major mainly study the basic theory and knowledge of exhibition planning, organization and operation management, receive basic training of exhibition management knowledge and skills, and master the basic ability of exhibition organization and planning practice at home and abroad.
Graduates should have the following knowledge and abilities:
1, master the basic theory and knowledge of exhibition economy and management;
2. Master the basic theories and methods of management, economics and other disciplines;
3. Have the basic ability to organize and plan exhibitions at home and abroad;
4, familiar with the national guidelines, policies and regulations on exhibition economy and management;
5. Understand the development trend and industry demand of exhibition economy and modern service industry;
6. Have certain scientific research and practical work ability, and have certain innovative thinking ability;
7. Have a high level of foreign language and good international communication skills.